Blackwell Angus beef fires up Sponsorship Stenhouse

Cargill’s Blackwell Angus® beef brand expanded
its sponsorship of Roush Fenway’s NASCAR Nationwide Series team with
an eight-race commitment as the primary sponsor of the No. 6 Ford
Mustang driver, Ricky Stenhouse Jr. Blackwell Angus beef sponsored the
team for four races during the 2010 racing season.
Stenhouse, a 23-year-old native of Olive Branch, Mississippi,
was the 2010 NASCAR Nationwide Series Rookie of the Year, competing in
32 of 35 races and capturing three top-five and eight top-10 finishes.
“Stock-car racing fans comprise a terrific consumer audience
for Blackwell Angus beef,” stated Ivan Brown, Angus programs brand
manager. “They are brand loyal to team sponsors, and anyone who has
been to a race knows they do a lot of grilling and enjoy good beef.
We’re bringing together one of the most popular sports in America
and providing a powerful beef brand proposition to retailers, consumers
and the stock-car-racing community. We’re eagerly looking forward to
the start of the season and the first command of ‘Drivers, start your
Leveraging the power of stock-car racing, Blackwell Angus beef
is also providing select retail markets with the opportunity for
in-store autograph-signing sessions with Stenhouse during the race
season. Additionally, retail partners will have access to promotional
giveaway items including 1/64th-scale die-cast cars, shirts and hats,
and point-of-sale kits, all adorned with Blackwell Angus beef Racing
artwork designed to increase sales at the meat case. Artwork will
feature Roush Fenway Racing, Ricky Stenhouse Jr. and the No. 6 Ford
“At the end of a race weekend, I enjoy spending time with
family and friends gathered around the table for a steak dinner, which
is one reason we’re excited to have Blackwell Angus beef as part of
our pit crew again,” said Stenhouse. “Our team appreciates their
continued support, and with their help, we anticipate an even better
season than 2010 and look forward to driving the Blackwell Angus Ford
Mustang onto victory lane.”
The Blackwell Angus beef sponsorship begins with the season’s
first race in Daytona, February 19. A complete list of
Blackwell-Angus-beef-sponsored 2011 races can be found at Blackwell Angus beef is one of
the sport’s first fresh beef sponsors.