A global technology company based out of Kansas City is set to join forces with Trackhouse Racing for the 2024 season.

SafetyCulture will join the line-up of Trackhouse partners as its Official Workplace Operations Partner, featured as a four-race primary sponsor during NASCAR Cup and Xfinity Series races.

The SafetyCulture logo will be extra visible on Shane van Gisbergen’s No. 97 Chevrolet, when the company serves as the primary sponsor at the following Xfinity races:

Phoenix Raceway on March 9
Michigan International Speedway on Aug. 17
Kansas Speedway in Kansas City, Kansas on Sept. 28

The company will also serve as the primary sponsor on Shane van Gisbergen’s No. 16 Chevrolet in the Cup Series race at Daytona (Fla.) International Speedway on Aug. 24 during his first Cup Series race at Daytona.

This news follows the recent announcement that SafetyCulture would be sponsoring three-time Supercars Champion, Shane van Gisbergen as a season-long associate. Fans can also expect to see the SafetyCulture logo on Van Gisbergen’s No. 97 Chevrolet and uniform at each Xfinity Series race in 2024.

Van Gisbergen was the winner of the inaugural Chicago Street Race in his NASCAR Cup Series debut in July, became one of six foreign-born drivers to win a Cup Series race and the first driver since Johnny Rutherford in 1963 to win his first Cup Series start.

His resume also includes three Supercars titles, 80 wins and 48 pole positions making him the fourth most successful driver in Supercars series history. He also won the Bathurst 1000, the premier race in Australia, in 2020, 2022 and 2023.

SafetyCulture is a $1.7 billion (USD) tech company known around the world for its user-friendly app, which will be used by Trackhouse to improve the team’s performance. The company’s software helps give frontline workers the knowledge, tools, and confidence to work safely, meet higher standards, and improve every day.

“Partnering with Trackhouse Racing is an incredible opportunity to showcase the teamwork and behind-the-scenes collaboration it takes to have success out on the track. The Trackhouse team are known for their commitment, perseverance and hard work, which is what we’re all about,” said Luke Anear, Founder and CEO of SafetyCulture.

“The team has had an incredible start this season, and we look forward to helping them simplify their behind-the-scenes operations, so they continue to deliver great results,” said Anear.

Commenting on the partnership, Trackhouse Founder and Owner Justin Marks said: “We’re thrilled to have SafetyCulture join Team Trackhouse and support Shane van Gisbergen. There’s a lot of synergy between our brands, and we look forward to putting SafetyCulture’s technology to good use across our team operations.”

Trackhouse Racing has had a solid start to the 2024 season. Daniel Suárez won the Cup Series race at the Atlanta Motor Speedway on February 26, while Van Gisbergen placed third in the Xfinity Series race on February 25.

Interestingly, Marks brought Van Gisbergen to NASCAR and Trackhouse last year as part of the team’s PROJECT91 program created to give international stars a chance to compete in the sport. Through PROJECT91, 2007 Formula One champion Kimi Raikkonen raced in NASCAR in 2022 and 2023.

Fans and enthusiasts can follow the Trackhouse Racing team and SvG via the full NASCAR race calendar available here. For more information about SafetyCulture and its commitment to helping workers find better ways of working, please visit www.safetyculture.com.

Trackhouse Racing PR