Today, Defiant American Single Malt Whisky announces it will sponsor MAKE Motorsports at the ESPN 2-televised Great Clips/ Grit Chips 300. The race will take place at the Atlanta Motor Speedway this Saturday, August 31. Danny Efland of Irmo, SC. is the driver of the soon-to-debut #50 Defiant Whisky Chevrolet that will prominently sport a Defiant logo, bottle and associated graphics on the hood, rear-quarter panels and back bumper.
This weekend’s partnership kicks off a multi-year collaboration with the Shelby, NC-based motorsports company in an effort to heighten industry and public awareness of the Defiant Whisky brand, as well as expand its distribution.
Defiant Whisky Founder Tim Ferris says “NASCAR is one of the most iconic brands that so many people enjoy. This partnership, with a trusted and seasoned organization like MAKE Motorsports, fits perfectly with the Defiant fan base.”
The Great Clips/Grit Chips 300 will air on ESPN 2 on Saturday, August 31 and begins at 7:30 p.m. ET, with a countdown beginning at 7 p.m. ET.
MAKE Motorsports PR
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