Speedway Digest Staff
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Five-Day (Tuesday-Saturday) is $282*.
Six-Day (Monday-Saturday) is $337*
When: January 13-18, 2020
Where: River Spirit Expo Center - Tulsa Expo Raceway 4145 E 21st St, Tulsa, OK 74114
1:00 P.M. - 4:00 P.M. - Interviews, Autographs, and more.
5:00 P.M. - 8:00 P.M. - Blake Turner Band in concert
Late Entry ($200): December 14, 2019 - January 17, 2020
Entry Form is online at https://www.chilibowl.com/
Fax: (918) 836-5517
Mail: 1141 S. 83rd East Ave. Tulsa, OK 74112
General Admission/Pit Passes are sold at the event and never sell out
Official Hashtag: #ChiliBowl2020
Snap Chat: TheChiliBowl
2018 - Christopher Bell (Keith Kunz/Curb-Agajanian, 71W)
2017 - Christopher Bell (Keith Kunz/Curb-Agajanian, 71W)
2016 - Rico Abreu (Keith Kunz/Curb-Agajanian, 97)
2015 - Rico Abreu (Keith Kunz/Curb-Agajanian, 97)
2014 - Bryan Clauson (Joe Dooling/Rusty Kunz/Curb Records, 63)
2013 - Kevin Swindell (Swindell Motorsports/Curb Records, 39)
2012 - Kevin Swindell (Swindell Motorsports/Curb Records, 39)
2011 - Kevin Swindell (Swindell Motorsports/Curb Records, 39)
2010 - Kevin Swindell (Swindell Motorsports/Curb Records, 39)
2009 - Sammy Swindell (Swindell Motorsports/Curb Records, 1)
2008 - Damion Gardner (Jason Leffler, 71)
2007 - Tony Stewart (Tony Stewart Motorsports, 20)
2006 - Tim McCreadie (Steve Smith, 1AU)
2005 - Tracy Hines (Wilke-Pak, 11)
2004 - Cory Kruseman (Andy Bondio, 47)
2003 - Dan Boorse (Dan Boorse, 88)
2002 - Tony Stewart (Keith Kunz, 67)
2001 - Jay Drake (Keith Kunz, 67)
2000 - Cory Kruseman (Andy Bondio, 47)
1999 - Dan Boorse (Dan Boorse, 88)
1998 - Sammy Swindell (Pete Willoughby, 1)
1997 - Billy Boat (John Lawson, 15)
1996 - Sammy Swindell (Rusty Kunz / Jay McKinnie, 1ST)
1995 - Donnie Beechler (Zarounian Motorsports, 67)
1994 - Andy Hillenburg (Keith Kuntz / Rusty Kunz, 1K)
1993 - Dave Blaney (Ralph Potter, 6)
1992 - Sammy Swindell (Dave Ellis, 71)
1991 - Lealand McSpadden (Andy Bondio, 47)
1990 - John Heydenreich (Tony Finley, 77)
1989 - Sammy Swindell (Jack Runyon, 7R)
1988 - Scott Hatton (Jerry Hatton, 7)
1987 - Rich Vogler (Bob Lowe, 74)
South Carolina NASCAR Fan Joe Vaughn, Project HOPE Foundation Win The NASCAR Foundation’s 9th Annual Betty Jane France Humanitarian Award05 Dec 2019
Joe Vaughn, a longtime volunteer and leader with the South Carolina-based Project HOPE Foundation that serves the autism community, was announced Thursday night as the winner of The NASCAR Foundation’s Ninth Annual Betty Jane France Humanitarian Award.
Vaughn received the award – along with a $100,000 donation to the Project HOPE Foundation – during the Monster Energy NASCAR Cup Series Awards at Music City Center in Nashville, Tennessee. The award honors the philanthropic ideals and vision of The NASCAR Foundation’s late founder and chairperson and is annually presented to a NASCAR fan who embodies those ideals.
Vaughn, from Woodruff, South Carolina, was part of a group of four finalists who are all longtime NASCAR fans. Vaughn is the chairman of the Project HOPE Foundation and has helped raise more than $2.5 million for the organization, which provides programs and services to more than 200 autistic children each year.
The NASCAR Foundation also will donate $25,000 to the charities represented by three award finalists: Bob Behounek of Berwyn, Illinois, representing Ronald McDonald House Charities of Chicagoland & Northwest Indiana; Angela Hamby of the Down Syndrome Association of Greater Charlotte; and Todd Smith of Perris, California, representing the Fuel for Success youth initiative.
Vaughn was introduced to the autism community by chance, in 2000. Once introduced, his awareness went into overdrive. He immediately covered the cost of two Project HOPE Foundation scholarships himself. In 2001, he was named to the foundation board and 2010 he became the board’s chairman.
“The families served by Project HOPE Foundation are in the race of their lives,” Vaughn said. “A race for critical services for their children with autism. This funding will support our efforts by providing 10,000 hours of therapy teaching life changing skills—like the ability to communicate after years of silence. This is truly an honor and a game changer for these families. I would like to thank The NASCAR Foundation and everyone who voted.”
Aside from his impressive fundraising, Vaughn also is noted for being literally hands-on during foundation construction/renovation projects, improving and expanding facilities in which services are provided. The phrase “sweat equity” has come to define that part of Vaughn’s legacy.
“This year’s finalists are all devoted fans of our sport and that passion is also evident in their philanthropic efforts,” said Mike Helton, chairman of The NASCAR Foundation. “Based on each of the finalists’ remarkable work for children, choosing a winner this year was especially hard for our fans but in Joe Vaughn, we indeed have a most-deserving recipient. When we look back at this year’s award, our memories of being introduced to this group’s achievements will be special.”
To learn more about The NASCAR Foundation’s programs for children, including the Betty Jane France Humanitarian Award and Speediatrics Children’s Fund, go to NASCARfoundation.org.
Three-time NASCAR Cup series champion Darrell Waltrip has been named recipient of the National Motorsports Press Association’s Myers Brothers Award for 2019.
The award, named in honor of former NASCAR competitors Billy and Bobby Myers, was presented Dec. 5 during the annual Monster Energy NASCAR Cup Series Awards banquet held at the Music City Center in Nashville, Tenn.
The native of Owensboro, Kentucky began his driving career in go-karts at age 12 in 1959 and graduated to stock cars by the mid-1960s. Numerous victories on area short tracks led to track championships at the Tennessee State Fairgrounds Raceway in Nashville and further cemented his passion to be successful in NASCAR’s premier Winston Cup circuit beginning in the early 1970s.
Over a 30-year period, he became one of the greatest stars in NASCAR history, logging 84-career victories, including the 1989 Daytona 500. All three of Waltrip’s Cup series titles in 1981, 1982 and 1985 came while driving Chevrolets for driver turned team owner Junior Johnson, a fellow NMPA Hall of Fame inductee. During his illustrious career, Waltrip also wheeled cars for Bud Moore Engineering, Digard Racing, Hendrick Motorsports, Dale Earnhardt, Inc. as well as his own team, to name a few.
He was named Driver of the Year in 1979, 1981, and 1982 and was chosen the Driver of the Decade for the 1980s. He was also awarded the NMPA Most Popular Driver in 1989 and in 1990 and named one of NASCAR’s 50 Greatest Drivers in 1998.
Upon his retirement from driving in 2000, Waltrip worked as analyst and race commentator for FOX Sports NASCAR telecasts from 2001 to 2019.
“I had no idea, this is a huge surprise,” Waltrip said. “To tell you the truth, Stevie (his wife) and I almost didn’t come. That would have been really embarrassing. This is a thrill. What a thrill. I thought retirement, kind of, sucked. But maybe with these things before I me, I will enjoy it a little more.
“I am really humbled for this award. I am really appreciative, thank you so much.”
The Myers Brothers Award is determined by a vote of the NMPA membership. It recognizes individuals and/or groups who have provided outstanding contributions to the sport of stock car racing and has been presented annually since 1958.
Chase Elliott, driver of the No. 9 Hendrick Motorsports Chevrolet, has been named 2019 National Motorsports Press Association Most Popular Driver presented by Hooters. The award is the second of his five-year Monster Energy NASCAR Cup Series career.
Elliott’s selection was announced Thursday during the Monster Energy NASCAR Cup Series Awards program at the Music City Center in Nashville.
The 24-year old native of Dawsonville, Ga. was named through 39 percent of the votes cast by fans. His father, 1988 Cup Series champion Bill Elliott, has won the NMPA Most Popular Driver Award 16 times between 1984 and 2002.
The young rising star won races in 2019 at Talladega, AL., Watkins Glen, N.Y. and Charlotte, N.C. and finished 10th in Monster Energy Cup Series points.
Completing the top-five in this year’s voting were 2019 Cup series champion Kyle Busch, driver of the No. 18 Joe Gibbs Racing Toyota, Matt DiBenedetto, driver of the Leavine Family Racing Toyota, Martin Truex Jr., driver of the No. 78 Furniture Row Racing Toyota and Ryan Blaney, driver of the No. 12 Team Penske Racing Ford.
Elliott was excited to receive the award for the second year in a row and, once again, he gave the credit to the fans, saying the coolest thing is seeing their support by wearing No. 9 hats, shirts and other gear. For the humble driver him, the fans are more important than hardware.
“I’m honored to have two. Last year, I was honored to have one,” Elliott said. You try to learn things here and there. And as I have told several people, it is really more than a trophy or an award, it is about the people at the racetrack. Some of them are hear tonight and I really enjoy seeing them wear your hat or t-shirt.”
The Most Popular Driver Award is the only major NASCAR award determined solely by fan vote. It has been presented annually since 1953; the recipients were originally determined by a poll of competitors. It became a fan-driven program in 1984 under the guidance of the NMPA.
In addition to hosting the voting platform for the Monster Energy NASCAR Cup Series MPD award, fan votes to determine the Most Popular Driver in the NASCAR XFINITY and Camping World Truck Series were also hosted on NASCAR.com.
Justin Allgaier won the NASCAR XFINITY Series MPD award while Ross Chastain was voted Camping World Truck Series Most Popular driver. Allgaier and Chastain were honored Nov. 22nd during NASCAR Champions Week in Charlotte.
After a breakout first year together in 2019, IMSA and NBC Sports today unveiled the 2020 IMSA WeatherTech SportsCar Championship broadcast schedule.
It includes nine hours of NBC network coverage as part of 59 total hours across NBC, NBCSN and CNBC, highlighted by NBC’s live network coverage that will bookend the season.
Coverage on NBC begins Saturday, Jan. 25, at 1:30 p.m. ET with the first hour of the 58th Rolex 24 At Daytona, followed by a two-hour live telecast of the race finish on Sunday, Jan. 26 at 12 p.m. ET on NBC.
NBC also will show the second-to-last round of the season live from WeatherTech Raceway Laguna Seca on Sunday, Sept. 13 at 3 p.m. ET, as well as the first three hours of the 10-hour Motul Petit Le Mans season finale at Michelin Raceway Road Atlanta at 12 p.m. ET on Saturday, Oct. 10.
“NBC Sports delivered on their promise to showcase IMSA and the WeatherTech Championship in unique ways during our first year as partners in 2019,” said IMSA CEO Ed Bennett. “Our increased viewership numbers reflected that commitment, and we are looking forward to continuing the unprecedented momentum our sport is experiencing in 2020 across the NBC platforms.”
NBC Sports and IMSA saw significant viewership gains in the first season of their partnership in 2019, delivering a 55% increase in viewership across all NBC networks vs. 2018.
NBCSN once again has the lion’s share of WeatherTech Championship programming with a total of 44.5 hours in 2020. It includes 13.5 hours of live Rolex 24 coverage and complete live telecasts of four events: Long Beach on Saturday, April 18 at 5 p.m. ET; Mid-Ohio on Sunday, May 3 at 2 p.m. ET; Detroit on Saturday, May 30 at 12:30 p.m. ET; and Canadian Tire Motorsport Park on Sunday, July 5 at 12 p.m. ET.
CNBC has a pair of live telecasts starting with the first two and a half hours of the Mobil 1 Twelve Hours of Sebring Presented by Advance Auto Parts on Saturday, March 21 at 10:30 a.m. NBCSN will feature three and a half hours of coverage of that race, including the dramatic last two hours from the iconic circuit. The Aug. 2 race from Road America will also air on CNBC at 2 p.m. ET.
The Sahlen’s Six Hours of The Glen on Sunday, June 28; the Northeast Grand Prix at Lime Rock Park on Saturday, July 18 and the Michelin GT Challenge at VIRginia International Raceway on Sunday, Aug. 23 all will have same-day coverage on NBCSN.
As was the case in 2019, 2020 WeatherTech Championship race coverage on NBC and NBCSN will stream on NBCSports.com and the NBC Sports app. In addition, TrackPass on NBC Sports Gold – NASCAR and NBC Sports’ new motorsports live streaming product – will have live coverage of every single lap during the 2020 IMSA WeatherTech Championship season. Click here for more information.
Broadcast information for IMSA Michelin Pilot Challenge, IMSA Prototype Challenge, Porsche GT 3 Cup Challenge by Yokohama and Lamborghini Super Trofeo North America races will be announced in the near future.
|Sat., Jan. 25||Rolex 24 At DAYTONA||Daytona International Speedway||NBC||1:30 p.m.|
|Rolex 24 At DAYTONA||Daytona International Speedway||NBCSN||2 p.m.|
|Rolex 24 At DAYTONA||Daytona International Speedway||Streaming||6 p.m.|
|Rolex 24 At DAYTONA||Daytona International Speedway||NBCSN||11 p.m.|
|Sun. Jan. 26||Rolex 24 At DAYTONA||Daytona International Speedway||Streaming||3 a.m.|
|Rolex 24 At DAYTONA||Daytona International Speedway||NBCSN||6 a.m.|
|Rolex 24 At DAYTONA||Daytona International Speedway||NBC||12 p.m.|
|Sat., March 21||Twelve Hours of Sebring||Sebring International Raceway||CNBC||10:30 a.m.|
|Twelve Hours of Sebring||Sebring International Raceway||Streaming||1:30 p.m.|
|Twelve Hours of Sebring||Sebring International Raceway||NBCSN||3:30 p.m.|
|Twelve Hours of Sebring||Sebring International Raceway||Streaming||5 p.m.|
|Twelve Hours of Sebring||Sebring International Raceway||NBCSN||9 p.m.|
|Sat., April 18||Grand Prix of Long Beach||Long Beach Street Circuit||NBCSN||5 p.m.|
|Sun., May 3||Sports Car Challenge||Mid-Ohio Sports Car Course||NBCSN||2 p.m.|
|Sat., May 30||Detroit Grand Prix||Belle Isle Park||NBCSN||12:30 p.m.|
|Sun., June 28||Six Hours of The Glen*||Watkins Glen International||NBCSN||7:30 p.m.|
|Sun., July 5||Sports Car Grand Prix||Canadian Tire Motorsport Park||NBCSN||12 p.m.|
|Sat., July 18||Northeast Grand Prix*||Lime Rock Park||NBCSN||5:30 p.m.|
|Sun., Aug. 2||Road America||Road America||CNBC||2 p.m.|
|Sun., Aug. 23||GT Challenge at VIR||VIRginia International Raceway||NBCSN||7:30 p.m.|
|Sun., Sept. 13||Laguna Seca||WeatherTech Raceway Laguna Seca||NBC||3 p.m.|
|Sat., Oct. 12||Petit Le Mans||Michelin Raceway Road Atlanta||NBC||12 p.m.|
|Petit Le Mans||Michelin Raceway Road Atlanta||NBCSN||3 p.m.|
NBC Sports PR
Officials at World Wide Technology Raceway in Madison, Illinois, have announced the addition of the new Midwest SuperStar Bracket Series to its 2020 track schedule. The series, which will pay $10,000 to the winner of each day’s bracket event, will consist of six races over two weekends. The first event will be held April 17-19, 2020, in conjunction with the NHRA Division 3 JEGS Super Quick Series. A second event is scheduled for June 12-14, 2020.
“Our sales team, drag strip staff and our core racing community are working hard to secure additional sponsorships and bonus awards for the series so that participants are competing for a true championship,” said World Wide Technology Raceway Executive Vice President and General Manager Chris Blair. “Our team will be aggressively working the floor at the PRI Show in Indianapolis in hopes of securing both cash and product awards for the top 10 points earners in the six-race series. We hope to have some exciting announcements prior to the start of the 2020 season.”
Each of the two event weekends will feature early parking on Thursday evening and complete days of racing on Friday, Saturday and Sunday. The SuperStar series will consist of one bracket class with door cars and bikes racing each other and dragsters racing dragsters as late as possible through the program. Multiple entries will be permitted and a color-coded punch card system will be used. Buy-backs will be offered in the first or second round if there are less than 170 entries. If there are 170-299 entries, only first-round buy-backs will be offered. If there are more than 300 entries, no buy-backs will be offered. All races will be contested as 1/8-mile. Super Pro ET limits for 1/8-mile racing: 3.66 seconds to 7.75 seconds.
“The April weekend will be run in conjunction with the JEGS Super Quick Series which, if a racer competes in both days of that event, provides the opportunity for a driver or rider to compete in five events in one weekend,” Blair added. “We are in discussions regarding a higher-payout Friday and Saturday night bonus race to run in conjunction with the June event.”
In addition to the Midwest SuperStar Bracket Series, WWTR also will host two $5,000 events in the autumn (dates TBA), a bracket class in conjunction with NMRA and NMCA, a pre-1979 footbrake special in conjunction with the new Mother Road Rendezvous nostalgia event in May and the local E.T. Racing Series track championship program.
WWTR, formerly known as Gateway Motorsports Park, is just five minutes from downtown St. Louis. WWTR is currently in discussions with other event promoters regarding local and regional classes at soon-to-be-announced special events.
For more information on WWTR, please call (618) 215-8888 or visit www.wwtraceway.com. Follow WWTR on Facebook, Twitter, Snapchat and Instagram.
Bristol Motor Speedway and Alsco partner with Cheddar's Scratch Kitchen for naming rights of spring NASCAR Xfinity Series Race05 Dec 2019
The Bristol Motor Speedway (BMS) family is getting even larger next season as Alsco, the global leader in uniform and linen rental services and a proud partner of the Speedway, brings longtime customer Darden Restaurants and its Cheddar’s Scratch Kitchen brand aboard for naming rights of the April NASCAR Xfinity Series (NXS) race.
The Cheddar’s 300 presented by Alsco will see the stars of the NASCAR Xfinity Series battle it out on the high banks of The Last Great Colosseum on Saturday, April 4. With short track racing breeding excitement and energy, race fans will want to flock to BMS for the Cheddar’s 300 presented by Alsco.
“Bristol is the place for historic finishes and close, hard-knock racing action,” said Jerry Caldwell, executive vice president and general manager at Bristol Motor Speedway. “Alsco and our new friends at Cheddar’s Scratch Kitchen understand the reputation of racing at The Last Great Colosseum and we’re ready to show them an incredible experience. The Cheddar’s 300 presented by Alsco is a must-see event on the NASCAR Xfinity Series schedule.”
Alsco’s partnership began with BMS at the Alsco 300 this past April where NXS star Christopher Bell grabbed the victory and earned an additional $100,000 through Xfinity’s Dash 4 Cash program.
“Bristol Motor Speedway is an awesome venue to showcase the partnership between Cheddar’s Scratch Kitchen and Alsco,” said Ben Fox, director of sales and marketing for Alsco. “We have a great partnership inside Darden owned Restaurants across the country, so it was only natural to bring that partnership out onto the track.”
“Cheddar’s Scratch Kitchen is all about delivering an experience that wows guests, and we’re thrilled to be part of such an iconic, ‘wow’ event at Bristol Motor Speedway,” said Jaime Bunker, vice president of marketing at Cheddar’s Scratch Kitchen. “We’re thankful to Alsco for inviting us to be part of the action and look forward to celebrating the race with fans this April.”
The Cheddars 300 presented by Alsco is one of four NXS entitlements for Alsco in 2020, all at Speedway Motorsports facilities. In addition to the BMS April race, Alsco currently sponsors events at affiliate tracks Kentucky Speedway and Charlotte Motor Speedway and is adding Las Vegas Motor Speedway to its record-breaking collection next season. Alsco also provides sponsorship on the NASCAR team level with Richard Childress Racing, Richard Petty Motorsports and JR Motorsports.
The Cheddar’s 300 presented by Alsco is a part of a NASCAR weekend that also includes the Food City 500 NASCAR Cup Series race on Sunday, April 5 and the ARCA East Zombie Auto 150, also April 4. The Cheddar’s 300 presented by Alsco will be broadcast live on FS1.
Tickets for all three races are still available. Cheddar’s 300 presented by Alsco tickets start at $30 and are free for kids 12 and under with a paid adult. Race weekend packages start at just $80 for adults and are $10 for kids. For more information, visit www.BristolTix.com or call 423-BRISTOL.
Walkers and runners alike can join Sonoma Raceway and No Stomach for Cancer in the battle against gastric cancer at the 9th John’s March Against Stomach Cancer on Saturday, Jan. 11.
John’s March offers the once-a-year opportunity to walk or run around Sonoma Raceway’s 2.52-mile road course, all in the name of charity. This unique fundraising event has raised more than $133,000 over its eight-year history, and is the only major fundraising walk for gastric cancer on the West Coast. It is named in honor of longtime raceway spokesperson, John Cardinale, who passed away in 2013 after a two-year battle with stomach cancer.
Participants and donors are encouraged to raise awareness and increase their impact by registering and creating a team page at www.johnsmarch.org. Registration is $40 per person, which includes the walk/run, a T-shirt and light refreshments following the March.
For those looking for more of challenge, 5K and 10K race distances will be also marked. A shorter, less hilly course is available for those who do not wish to complete the full 2.52-mile circuit. This is an all-inclusive event - children, pets, everyone is welcome. No scooters or skateboards are allowed on track; bicycles are permitted.
Participants can also bring pictures of loved ones affected by gastric cancer to share on the Warrior Wall, which will honor those affected by the disease.
No Stomach For Cancer is a non-profit group that works to increase awareness and education about stomach cancer, provide a support network for affected families and support research efforts for screening, early detection, treatment and prevention of stomach cancer. Gastric cancer is the fifth most common cancer type worldwide.
Sonoma Raceway PR
Speedway Motorsports President and CEO Marcus Smith Statement on NASCAR’s Premier Partners Announcement05 Dec 2019
In a historic shift for the sport, beginning in 2020 NASCAR’s premier series will be known as the NASCAR Cup Series and will feature four cornerstone brands as Premier Partners; Busch Beer, Coca-Cola®, GEICO and Xfinity.
In addition to the establishment of the Premier Partner positions, this significant shift will provide many strategic benefits to the industry, including greater activation opportunities for brands across the sport. NASCAR’s inaugural grouping of Premier Partners will play a key role in consumer marketing and fan development initiatives moving forward.
“This has been a monumental year for our sport, one highlighted by significant changes in our business model to ensure long-term viability and growth,” said Steve Phelps, NASCAR President. “As we begin this new chapter, we are joined by four incredible brands with deep-rooted histories across all levels of our sport. We are honored to have this elite group represent our NASCAR Cup Series for years to come.”
The new model includes premium assets for each Premier Partner to engage the most brand-loyal fans in sports throughout the entire season. Premier Partners will collectively own a presence connected to the NASCAR Cup Series Championship Race and NASCAR All-Star Race. Additionally, all four partners will be prominently featured in multiple platforms across the sport, including integrations in broadcast, NASCAR digital and social channels, event entitlements, in-market promotions and at-track activations.
“This new model will provide our Premier Partners with a heightened level of integration and visibility across all aspects of our sport,” said Daryl Wolfe, NASCAR executive vice president and chief sales and operations officer. “Each of these partners have demonstrated their commitment to our brand-loyal fan base and we are excited about how these brands will elevate the NASCAR Cup Series.”
Busch Beer returned as a NASCAR Official Partner in 2018. The deal provided the beer brand exclusive sponsorship of the Busch Pole Award, a position it will continue to maintain throughout its Premier Partnership. Additionally, Busch Beer will sponsor a NASCAR Cup Series event in 2020.
“We are continuing to evolve our presence in NASCAR because we have a significant connection to its fans and believe in the future of the sport,” said Nick Kelly, vice president partnerships, beer category and community, Anheuser-Busch. “The Premier Partner position strengthens our deep-rooted history in the sport and will provide fans with even more opportunities to enjoy a crisp, cold Busch Beer on race day.”
Anheuser-Busch’s history in NASCAR dates back decades to 1978, when it sponsored the Busch Pole Award. Additionally, Busch Beer was the “Official Beer of NASCAR” from 1988 through 1997. Beginning in 1998, Anheuser-Busch sponsored the Bud Pole Award through its Budweiser brand, which also became the “Official Beer of NASCAR” through 2007.
Coca-Cola has been involved with stock car racing for 50 years and became a NASCAR Official Partner in 1998. As a Premier Partner, Coca-Cola will continue its sponsorship of both NASCAR Troops to the Track and NASCAR Salutes, the portion of the season focused on highlighting industry-wide appreciation of the U.S. Armed Forces. Coca-Cola will also continue to own race entitlements at Charlotte Motor Speedway and Daytona International Speedway. Additionally, Coca-Cola becomes the presenting sponsor of the NASCAR Cup Series regular season championship trophy.
“Coca-Cola has a long history of successful collaboration with NASCAR and elevating our position to Premier Partner provides even more opportunity to connect fans to unforgettable experiences,” said John Mount, vice president, sports marketing, Coca-Cola North America. “Further integrating our two brands affords Coca-Cola the opportunity to build on our winning formula and contribute to the growth of the sport in the years ahead.”
The agreement further enhances Coca-Cola’s position as the “Official Soft Drink of NASCAR.” A signature part of the brand’s marketing strategy is the Coca-Cola Racing Family – an exclusive group of top drivers representing Coca-Cola who are featured across company advertising, promotions and packaging.
GEICO’s involvement in NASCAR spans more than a decade and the company became the “Official Insurance Provider of NASCAR” earlier this year. As one of the most fully integrated brands in the sport, GEICO will enhance its existing assets through its Premier Partnership and become the presenting partner of a season phase.
“Our affiliation with NASCAR has been successful over the past decade and expanding our role to Premier Partner was the next logical step,” said Bill Brower, assistant vice president of marketing for GEICO. “Our expanded presence will allow us to further engage the most brand-loyal fans in sports, bolster our effective marketing platform and play a prominent role in the sport in the years ahead.”
Comcast’s Xfinity brand entered the sport with a landmark 10-year partner agreement in 2015, positioned as the title sponsor of the NASCAR Xfinity Series and the “Official Entertainment Partner of NASCAR.” As a Premier Partner, Xfinity will maintain its Xfinity Series sponsorship, central to its NASCAR strategy. Xfinity will also sponsor the Championship 4 elimination race of the 2020 NASCAR Cup Series Playoffs at Martinsville Speedway.
“The first five years of our partnership with NASCAR has exceeded our expectations and the season-long national platform has provided increased exposure for the Xfinity brand and allowed us to demonstrate how our products and services enhance the way race fans enjoy this great sport,” said Matt Lederer, vice president of brand partnerships, Comcast. “Given the overwhelming fan reaction and how the industry has embraced the Xfinity brand, we’re thrilled to expand upon that commitment by becoming a Premier Partner of the NASCAR Cup Series, while also continuing to showcase the young stars of the NASCAR Xfinity Series.”
Throughout the past five years, Xfinity has elevated the series “Where Names Are Made,” supporting the introduction of an elimination-style Playoffs, reenergizing the Dash 4 Cash program, reimagining how champions are celebrated at Xfinity Champion’s Day at Universal Orlando Resort and has honored charitable efforts within the industry through its prestigious Comcast Community Champion of the Year Award platform. Xfinity continues to change the way fans access the sport through its Xfinity Stream app, Xfinity X1 video and Xfinity xFi internet.