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#RVALovesR​acing Campaign to Kick Off Race Week in Richmond With Digital Billboards Featuring Tweets

Tuesday, Aug 28 5403

For decades, we’ve all known that Richmond (RVA) loves racing of all sorts, but especially NASCAR, considering this is the seventh decadeRichmond International Raceway has hosted the top motorsports series in the country. Now in technologically-enhanced 2012, Richmonders are encouraged to show their racing spirit on Twitter, using #RVALovesRacing in their tweets about race week in Richmond.

Six digital billboards in the Richmond area will display a different tweet each day, September 2-8, which features the #RVALovesRacing hashtag. The billboard locations are:

·        I-64 West, just east of the Staples Mill Road exit
·        7912 W. Broad Street
·        I-195 North, just south of the I-64/I-95 interchange
·        Laburnum Avenue, heading west, just east of Richmond International Raceway
·        Mechanicsville Turnpike near Interstate 64

It’s never too early to start your #RVALovesRacing tweets, so go ahead and spread the word now. We’ll be monitoring the hashtag to include your tweets that just might show up on these billboards.



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