Strong customer focus is a leading initiative at International Speedway Corporation (“ISC”). In recognition of its efforts, the Company was awarded the Gartner & 1to1 Media CRM Excellence Award in Integrated Marketing today at the Gartner Customer 360 Summit.
ISC was recognized for achieving its goal of becoming a lifecycle, or “relationship” marketer, and most effectively achieving an integrated marketing initiative. The company was also recognized for achieving a 360-degree view of each customer and prospect, which enhanced the quality and reliability of consumer data.
“Our fans are the lifeblood of our sport and across the company, we continue to leverage innovation and technology to more closely engage our customers on a year-round basis,” said ISC Chairperson and Chief Executive Officer Lesa France Kennedy. “By building a more direct customer relationship, we can continue to deliver the best value and experience to our guests at the race track and beyond. Congratulations to our entire team on receiving this prestigious award in recognition of their efforts.”
ISC joined four other companies recognized at the Gartner Customer 360 Summit in Los Angeles: CEMEX USA – Customer Experience; COOP – Cooperativa de Consumo – Customer Analytics; Golden State Warriors – Social Engagement; and, Vivint – Enterprise Efficiency.
International Speedway Corporation
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