Multi-platinum and multi-talented recording artist Trace Adkins will perform the national anthem prior to the Goody’s Fast Relief 500 NASCAR Sprint Cup Series race at Martinsville Speedway on April 3.
Adkins is a fervent race fan, who not only is a regular at tracks, but has sponsored cars and actually sponsored a 300-lap Nationwide Series race at Nashville Superspeedway in 2003.
“To have Trace sing the national anthem here is huge for us and for the fans. We have always believed the anthem should be performed in a traditional manner and we know we’ll get that from Trace,” said Martinsville Speedway President Clay Campbell. “Everybody knows Trace from his music and race fans are even more familiar with him because of his funny radio ads and online videos with Richard Petty for Goody’s and BC Powders.”
Last year, BC and Goody’s launched their Pick A Powder campaign (www.pickapowder.com) that is highlighted by a friendly rivalry between Petty and Adkins to see which powder is the fastest at getting rid of pain. It began as a way to play off the fierce and generational loyalty users have for either Goody’s or BC. Through a series of spoofs, jabs, challenges and contests featured in radio ads, on a dedicated website and Facebook, Adkins and Petty have had fun taking on new experiences in each other’s professions. The funny moments, such as watching 6-foot-6 Adkins get in a Richard Petty Motorsport’s race car and hearing Petty sing karaoke, were captured and posted online for fans to enjoy and help determine which of the two men truly suffers from the most pain.
Adkins is one of country music's most versatile and accomplished entertainers. His instantly recognizable baritone has earned 30 charted singles and 15 top ten hits, gold, platinum, and multi-platinum albums with total sales surpassing 10 million. He is a sought-after television personality, an accomplished actor, a world-class voiceover narrator and commercial spokesman, and a successful author.
Literally an entertainment mega-star, Adkins’ stint on NBC's The Apprentice earned him recognition well beyond country music, and his recent supporting role in The Lincoln Lawyer (Lionsgate) has taken that even further.
Martinsville Speedway PR