“International Speedway Corporation, parent company of Daytona International Speedway, has filed a Planned Master Development application with the City of Daytona Beach – the first step in the pursuit of potential redevelopment projects at the ‘World Center of Racing.’
This application process is necessary in order to establish the framework that would allow us to explore how to best shape the future of Daytona International Speedway.
While many aspects of the project are yet to be determined, such a project could include a complete overhaul of the entire frontstretch grandstand of the legendary speedway, creating a world class motorsports entertainment facility including features such as new seats, suites and guest amenities, as well as new entry points, improved fan conveyance, a modern exterior, first-class interior areas, and a redesigned midway for fans.
Our filing with the City of Daytona Beach is only the first step in a long process and there are still many unanswered questions that could impact or even derail this initiative. Multiple internal and external factors will influence the economics and project feasibility, and construction design and costs must still be determined. All these must be addressed before the project can be taken to the ISC Board of Directors for the green flag of final approval.
While there is a long road ahead, we are very excited about the future of Daytona International Speedway, Daytona Beach and Volusia County. We believe the approval of this application is the first step in expanding the economic development benefits that central Florida enjoys from major motorsports. We will provide future updates as they become available.”
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