Sunoco Renews Naming Rights Partnership for Richmond Raceway eSports

Richmond Raceway (Richmond) and Sunoco renew the partnership of the organization’s growing esports program, Richmond Raceway eSports Fueled by Sunoco. Sunoco, the Official Fuel of NASCAR® since 2004, continues its naming rights sponsorship of the entire Richmond Raceway eSports program, including the primary sponsorship on the No. 90 Sunoco/Sim Seats Toyota Camry in the eNASCAR Coca-Cola iRacing Series and hosting the Richmond Raceway eSports Sunoco Series, two five-race esports tournaments hosted on Xbox One and PlayStation 4.

“Sunoco is a partner that is driving genuine value to our esports program and supports our mission of connecting with the next generation of race fans,” said Richmond President Dennis Bickmeier. “We look forward to our continued partnership to support the next phase of growth for esports in NASCAR.”

As the presenting sponsor for Richmond Raceway eSports, Sunoco holds the naming rights associated with all Richmond Raceway eSports activations and entitlement sponsorship of individual competitions that Richmond hosts.

“Our relationship with Richmond Raceway eSports has provided a program where Sunoco can speak directly to a growing segment of the fan base,” said Michael Barrows, Sr. Specialist, Motorsports Marketing for Sunoco. “This is a platform that allows us to take our powerful NASCAR and Richmond Raceway partnerships, and reach out to new fans and Sunoco consumers.”

Richmond Raceway eSports Fueled by Sunoco will host a pair of five-race tournaments, totaling 20 esports races, on 704Games’ NASCAR Heat 4 platform on Xbox One and PlayStation 4 this season. The competitions will be held online leading up to the Toyota Spring Race Weekend on April 17-19 and NASCAR Playoff Race Weekend on Sept. 11-12. Spring registration for the Richmond Raceway eSports Sunoco Series will open on richmondraceway.com/esports on Friday.

Richmond will also put fans behind the wheel of our state-of-the-art Richmond Raceway Simulator for key outbound events throughout the year. The Richmond Raceway Simulator is an interactive two-seat, in-car driving simulator that allows fans to get behind the wheel to drive Richmond’s famed ¾-mile D-shaped oval and 79 other tracks including some select Racing Virginia tracks. The Richmond Raceway Simulator is powered by iRacing, the world’s premier motorsports racing simulation platform. Richmond-based Sim Seats designed and installed the hardware for the simulator.

Richmond Raceway eSports Fueled by Sunoco will compete for its third consecutive season in the eNASCAR Coca-Cola iRacing Series. Zack Novak will be behind the wheel of the No. 90 Sunoco/Sim Seats Toyota Camry for Richmond Raceway eSports Fueled by Sunoco this season. Novak won the 2019 eNASCAR Coca-Cola iRacing Series championship competing for Roush Fenway Racing eSports. In three seasons competing in the eNASCAR Coca-Cola iRacing Series, Novak has six wins and 17 top 5’s with 816 laps led. Novak also won the 2018 eNASCAR Ignite Series for racers 17 & under.

The No. 90 Sunoco/Sim Seats Toyota Camry honors Richmond native and long-time NASCAR team owner, Junie Donlavey. The No. 90 team led by Donlavey represented NASCAR in the 1976 24 Hours of Le Mans and won its only Cup victory with Jody Ridley at Dover International Speedway in 1981. In 2019, Malik Ray drove the No. 90 Sunoco/Sim Seats Toyota Camry for Richmond Raceway eSports Fueled by Sunoco.

“I am proud to drive the No. 90 Sunoco/Sim Seats Toyota Camry this season for Richmond Raceway eSports Fueled by Sunoco,” said Zack Novak. “Sunoco is one of the most well-known brands in NASCAR, so I am humbled to represent a company that is invested in the present and future of the sport in esports. I can’t wait to start the season and bring the No. 90 Sunoco Toyota Camry to Victory Lane.”

Jimmy Mullis returns for his third year with Richmond Raceway eSports Fueled by Sunoco. In three seasons competing in the eNASCAR Coca-Cola iRacing Series, Mullis has two wins, ten top 5’s, and 24 top 10’s with 115 laps led. He finished fifth in points in 2019, 11th in 2018, and 18th in 2017. Mullis will continue to drive the No. 46 Toyota Camry, which is symbolic of the year Richmond Raceway was founded and held its first race in 1946. The new primary sponsor of the No. 46 will be announced prior to Speedweeks.

NASCAR and professional esports teams will return for 2020 competition in the eNASCAR Coca-Cola iRacing Series, including new teams established by NASCAR Cup Series drivers William Byron, Denny Hamlin and Kyle Larson. The eNASCAR Coca-Cola iRacing Series season will kickoff at the virtual Daytona International Speedway on Feb. 11 at 9 p.m. ET on Facebook, Twitch, YouTube and eNASCAR.com.

The eNASCAR Coca-Cola iRacing Series will return to NBCSN this season for six races during the series’ Playoffs. The series debuted on NBCSN last summer with a pair of All-Star exhibition races and was followed by the first-ever eNASCAR championship telecast on NBCSN’s NASCAR America at the virtual Homestead-Miami Speedway.

More details on the eNASCAR Coca-Cola iRacing Series, including the full season schedule and team rosters are slated to be released next week on eNASCAR.com and iRacing.com. For more information on iRacing and special membership offers, visit iRacing.com.

To learn more about Richmond Raceway eSports Fueled by Sunoco, follow on Twitter or visit richmondraceway.com/esports.

Richmond Raceway PR