The Great Race for Charity

15 Apr 2019
174 times

Ford Performance and Chevrolet compete on the track in the Monster Energy NASCAR Cup Series every week. That competition increases twice a year when the series visits Michigan International Speedway, located just 70 miles from Detroit.

To enhance the passion and pride that fans, manufacturer employees and communities in Michigan have with Ford and Chevrolet, Michigan International Speedway has partnered with the two manufacturers to create an off-the-track competition that will support two great nonprofits. Ford and Chevrolet will compete to see who can raise the most money to benefit the Juvenile Diabetes Research Foundation (JDRF) of Michigan for Ford and Operation Homefront, a national nonprofit serving America’s military families, for Chevrolet. Funds will be raised through the sales of a specially-priced ticket package for the two Monster Energy NASCAR Cup Series races at MIS.

This special ticket package will provide a five dollar donation on behalf of Michigan International Speedway to each nonprofits for any ticket purchased through this package. Another five dollars is being donated back to the nonprofit of the manufacturer who sells the most tickets for both races. The winning nonprofit will be presented with a check during the pre-race at the Consumers Energy 400 on Aug. 11.

“We are excited to work with Ford Performance, Chevrolet, JDRF and Operation Homefront to create a competition off the track that will benefit two great nonprofits,” MIS President Rick Brenner said. “With our speedway being so close to the auto capital of the world, the manufacturers place importance on the two races. This is another unique way to create a friendly competition and support two great nonprofits in Michigan.”

The program will also feature an at-track component. The fans who purchase this ticket package will be recognized during the prerace leading into the FireKeepers Casino 400 on June 9 or the Consumers Energy 400 on Aug. 11.

For the program, Ford has selected the Juvenile Diabetes Research Foundation of Michigan. JDRF is the leading global organization funding type 1 diabetes (T1D) research. Its strength lies in its exclusive focus and singular influence on the worldwide effort to end T1D.

“The Ford Global Action Team for JDRF is excited to begin this ticket partnership with Michigan International Speedway,” Edsel B. Ford II said. “Ford Performance has a great NASCAR racing history at MIS, and we are thrilled to bring JDRF this fundraising opportunity. Ford has been an elite corporate partner of JDRF for over 20 years and this opportunity will not only generate additional research dollars for JDRF, but bring awareness to Type 1 diabetes.”

Operation Homefront, who will benefit from Chevrolet’s support,  is a national 501(c)(3) nonprofit whose mission is to build strong, stable, and secure military families so they can thrive — not simply struggle to get by — in the communities they have worked so hard to protect. For over 15 years, Operation Homefront has provided military families with critical financial assistance, transitional and permanent housing and other family support programs and services.

“Supporting active duty U.S. military and veterans has been a long-standing commitment for Chevrolet,” said Paul Edwards, vice president of Chevrolet marketing.  “Military families sacrifice so much for our country, and Operation Homefront’s mission to provide financial and housing support is critical to honoring those who serve.”

This new ticket initiative compliments the Michigan Heritage Trophy. In 2013 Michigan International Speedway created the Michigan Heritage, an ode to the spirit of the automobile and its importance to the race track. Inspired by the Stanley Cup, the award recognizes the winning manufacturer after each Monster Energy NASCAR Cup Series win at MIS. The manufacturers make it a priority to win the trophy and claim bragging rights until the series returns to the track.

Fans can purchase tickets to purchase their favorite manufacturer at www.mispeedway.com or by calling 888-905-7223.

Tickets and campsites for two great weekends of racing at Michigan International Speedway are on sale. Don’t miss your chance to purchase tickets and reserve a campsite for all the non-stop racing action and the week-long entertainment at NASCAR’s Most Entertaining Track in 2019.

It has never been easier to purchase tickets and reserve a campsite at Michigan International Speedway in 2019. Fans can visit www.mispeedway.com or call 888-905-7223 to get the best deals. Grandstand tickets start at $39 and week-long camping starts at $160.

Michigan International Speedway will continue to be a premier racing facility in 2019 when it hosts a pair of Monster Energy NASCAR Cup Series races. NASCAR’s most entertaining track will host the Monster Energy Series on June 9 and Aug. 11.

The Monster Energy NASCAR Cup Series FireKeepers Casino 400 is on June 9. The series will return on Aug. 11 for the Consumers Energy 400.

MIS PR

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Steven B. Wilson

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