TrüNorth GlobalTM Partners with Martinsville Speedway For TrüNorth Global 250

This weekend’s NASCAR Gander Outdoors Truck Series race has a new name, and Martinsville Speedway has a new partner, as TrüNorth GlobalTM has partnered with the Speedway as the entitlement sponsor of the TrüNorth Global 250.

TrüNorth GlobalTM will use Martinsville Speedway as a platform to further advance its reputation as the leading provider of Class 3-8 warranty programs and services in North America, and the global industry leader in transportation-related warranty and commercial asset protection programs for the dealers, drivers, fleet and freight operators, and finance companies it serves.

“We’re very excited to have the opportunity to team with the Martinsville Speedway to sponsor this event in association with our NASCAR Gander Outdoors Truck Series program,” said TrüNorth Global™ CEO, William Eskridge. “The racing program has provided us with numerous opportunities to engage with our dealers and warranty customers around the country as we continue to build our family of brands and introduce innovative, technology-driven commercial asset protection solutions to meet our customers’ unique needs.”

Martinsville Speedway President Clay Campbell said he hopes this is just the beginning of a long-term partnership with TrüNorth GlobalTM.

“I’m really excited about having TrüNorth GlobalTM come on board and that they see the value and exposure that Martinsville Speedway brings,” Campbell said. “TrüNorth GlobalTM is already involved in NASCAR on the team side, as the Official Commercial Truck Warranty of NASCAR, and now, with joining the track side, I feel this shows that they are committed to our sport and our speedway.”

The TrüNorth GlobalTM 250 NASCAR Gander Outdoors Truck Series race is this Saturday.

Adult tickets to the race are $35 and youth 17-and-under are admitted free.

Tickets are on sale now and can be purchased by calling 877.RACE.TIX or online at

Martinsville Speedway PR