Birthdays and anniversaries are always a lot of fun when large groups of people get together to celebrate. On March 20, however, the party at the Jeff Byrd 500 Presented by Food City will be the largest ever for the guests in attendance.
Naturally, like any good party, Bristol Motor Speedway’s 50th anniversary celebration March 20 will include cake. And thanks to Little Debbie, which also is celebrating its 50th anniversary, every fan through the gates that day will receive their own individually wrapped BMS cake.
Little Debbie will present every race fan a specially packaged Cloud Cake, marked with Bristol Motor Speedway’s anniversary logo. Among the tens of thousands of cakes that will be doled out are 50 marked with a golden sticker. Fans holding the “Golden Ticket” cakes will receive two tickets to both the Food City 250 and the IRWIN Tools Night Race at BMS Aug. 26-27. They also will receive a $50 gift card from Food City, along with Little Debbie products.
“It’s so great that Little Debbie is celebrating their 50th the same year we are, and that they wanted to be part of the Jeff Byrd 500,” said BMS Executive Vice-President and General Manager Jerry Caldwell. “We really appreciate them helping us commemorate our anniversary by making sure all of our fans had their own little piece of the celebration.”
Chris McKee, Vice President of Marketing and Sales for McKee Food Corporation, Little Debbie’s parent company, says they are thrilled that both Little Debbie and BMS can celebrate their anniversary together.
“McKee Foods is excited to be a part of Bristol Motor Speedway’s 50th anniversary celebration,” he said. “The Little Debbie Brand was first introduced in 1960 and consumers have been “Unwrapping a Smile” ever since. We are thankful for the opportunity to provide race fans in attendance with our new Little Debbie Cloud Cakes so they can join in the celebration. We look forward to a great celebration and an exciting race. Thank you for letting Little Debbie be part of the festivities and… Happy 50th Anniversary, Bristol Motor Speedway.”
Tickets for the Jeff Byrd 500 Presented by Food City March 20 are available for $93 while tickets for the Scotts EZ Seed 300 (March 19) start at $45. Ford Fan Friday tickets (March 18) are only $5 and are just $4 for fans who have tickets to the Jeff Byrd 500.
A March race weekend package for both the Scotts EZ Seed 300 and the Jeff Byrd 500 can be purchased for as low as $99.
The 2011 season ticket package also is available and consists of both the Jeff Byrd 500 and IRWIN Tools Night Race Sprint Cup events and the Scotts EZ Seed 300 and Food City 250 Nationwide races. Also included are lower-priced options to add Pole Day (March 18) and the O’Reilly Auto Parts 200 Camping World Truck Series/UNOH Perfect Storm 150 Whelen Modified Series races (Aug. 24).
The Wallace Tower package is the lowest priced season ticket at BMS in 2011. The cost for the package is only $185 and includes special food and beverage discounts for season ticketholders
Bristol Motor Speedway PR