Nathan’s Famous has been named as the official hot dog of Richmond International Raceway (Richmond). While the track has had many signature food items through the years, Nathan’s Famous is the first official hot dog in Richmond history. From its original restaurant in Coney Island to thousands of supermarkets across the country, the partnership will connect NASCAR fans in Richmond to an American Original Hot Dog.
“Our partnership with Nathan’s Famous will bring this well-known brand to NASCAR fans at Richmond,” said Richmond President, Dennis Bickmeier. “We look forward to fans enjoying an American Original Hot Dog as part of our two NASCAR race weekends.”
There will be two new style of hot dogs available for fans this weekend in Richmond. The Chaos Dog will be a Nathan’s Famous Hot Dog wrapped in Smithfield bacon topped with chorizo meat chili, pepper jack cheese, house pickled jalapenos, and house-made creamy slaw. The new Three-Quarter Mile Dog will feature a Nathan’s Famous Hot Dog with traditional condiments. These new offerings will be sure to bring the chaos of quality and flavor to fans’ palates.
“Nathan’s celebrates family and fun, and aligning with a popular family-friendly track like Richmond International Raceway is a natural fit for us,” said Wayne Norbitz, Nathan’s Famous executive board member and former 26-year president. “We couldn’t be more excited that race fans will now be able to enjoy our premium hot dogs during all of the excitement of racing at Richmond!”
RIR PR
