On Thursday morning, Kentucky Speedway and AAA announced a multi-year agreement. The garage area at Kentucky Speedway will be called the AAA Garage. This will be the first time AAA has made this type of sponsorship announcement.
Mark Simendinger, General Manager of Kentucky Speedway, is pumped to have the sponsorship of AAA. “This is really an important day for Kentucky Speedway because we have been building Kentucky Speedway. We are still far and the youngest track on the NASCAR circuit, and you cannot build without a foundation, and you have to have building block partners. I can’t think of a better one to have than AAA. Certainly it’s been a company that has been on our radar for a long time. We’ve wanted to have relationship with them because they are a premier brand, touch a lot of consumers, best in class, they’re exactly who we want to be identified with, and they know the motorsports business and the value it can bring. We are just thrilled to be apart of this. I can guarantee we are only scratching the surface this year, the best i can tell you is that this is a multi-year agreement. We are hoping this is one of those we can build on for decades and not just years and Im really looking forward to all the things we can do together.”
Tom Wederman, AAA Chief Operating Officer of AAA Club Alliance stated, "We are excited to be here for the official opening of the AAA Garage. We are really excited and pleased to be entering into a long-term relationship with the Kentucky Speedway. We have been talking about this for a long time. We believe this is logical that we both care so much about cars. This was only a matter of time. By the presence of the AAA Garage here at Kentucky Speedway, we hope it reminds race fans that we are dedicated to the business of complete automotive solutions. On behalf of AAA and are millions of members across the region and country, we look forward to a great weekend of racing.”
Austin Dillon, driver of the no. 3 Richard Childress Racing Chevy, was in attendance. "It is awesome to see AAA Garage in here. We are excited for this partnership that AAA has created."
Brandon Jones, driver in the NASCAR Xfinity Series, is driving the AAA Chevy this weekend. “ I really enjoy coming to Kentucky, always have. I love the area and I love the racetrack.It will look even better with that AAA scheme. To see the AAA Garage and them getting in the sport, i can’t thank them enough and look forward to them to continue this partnership."