Talladega’s “BIG One on the Blvd” Receives Big NASCAR Honor!

Talladega Superspeedway, the “Party Capital” of NASCAR, and its “can’t-miss event” – The BIG ONE ON THE BLVD – was honored by NASCAR last week as the “Most Innovative Driver Integration Event/Program” for 2015.

The announcement was made during NASCAR’s Marketing and Communications Awards ceremony in Daytona Beach, FL. The Big One on the Blvd, part of the biggest and best party in NASCAR, is held on the Friday evening of each of Talladega’s NASCAR weekends. The outrageous fun is reserved for both the amazing fans who attend Talladega Superspeedway and also the NASCAR drivers who make it a “must-see event” of the weekend.

Since the inaugural event in the spring of 2014, The Big One on the Blvd has proven to be an interaction – and connection – between thousands of fans and the drivers that is unlike anything ever seen before. The drivers are paraded down the infamous Talladega Blvd. on a float in a Mardi Gras-style theme, tossing out Talladega ‘swag’ items, including rally towels, beads and more.

The drivers then oversee, judge and give commentary for unique and incredibly fun fan competitions. In 2015, the drivers witnessed contests that included: BBQ Sauce Wrestling (Alabama is well-known for its many varieties of famous BBQ), the Jell-O Crawl, Costume Contests, an Obstacle Course, the Wiener Toss and Body Pong.

Industry wide, drivers and teams have made it part of their race-week schedule to come out and cut loose for the infamous event. Participating drivers who were on hand in 2015 included: Jeff Gordon, Brad Keselowski, Clint Bowyer, Ricky Stenhouse, Jr., Austin Dillon, Ryan Blaney, Kyle Larson, Greg Biffle, Denny Hamlin, Kurt Busch, Brendan Gaughan, Michael Waltrip, Danica Patrick, Jeff Burton, Kenny Wallace, Steve Letarte and Rick Allen. Kevin Harvick, Tony Stewart and Kasey Kahne have also joined the fun in the past.

“The track has done a good job of making this event bigger and better since it started,” said Bowyer of The Big One on the Blvd. “It’s not very often you get to see some of the drivers outside the garage or the race track, so this is a cool opportunity for us to kind of kick back and interact with some of the fans. There’s no way you won’t have a great time. It’s Talladega baby!”

The Big One on the Blvd will be back with some new competitions on Friday, April 29, during the GEICO 500 weekend. Earlier that day, the weekend kicks off with practice sessions for both the GEICO 500 (Dale Earnhardt, Jr. is the defending champion) and Talladega 300 (Joey Logano is the defending champion), as well as the green flag for the traditional General Tire 200 ARCA Racing Series Presented by Menards event. Saturday morning will feature qualifying for both the GEICO 500 and the Talladega 300 (NASCAR XFINITY Series), which also gets the green flag later in the day at 2 p.m. CDT. Sunday’s GEICO 500 gets the green flag at 12 Noon CDT.

For ticket information, call 1-877-Go2-DEGA or log on to www.talladegasuperspeedway.com.

TSS PR