Daytona International Speedway today unveiled the 2025 DAYTONA 500 logo, paying tribute to the design roots of speed as it features the iconic Harley J. Earl Trophy front and center.

Variations of Harley J. Earl awards were presented to DAYTONA 500 champions for decades. But it wasn’t until 1998 that the modern Harley J. Earl Trophy featuring Earl’s Firebird I concept automobile, hand-sculpted by artist John Lajba, atop a black trioval base was presented in Victory Lane.

The late NASCAR Hall of Famer Dale Earnhardt was the first to take home the trophy that pays homage to Harley J. Earl, a renowned automotive designer and the second commissioner of NASCAR.

“The DAYTONA 500 is not only NASCAR’s biggest race of the year, but also one of the most famous motorsports races in the world,” said Daytona International Speedway President Frank Kelleher. “By featuring the symbol of becoming a DAYTONA 500 champion, the Harley J. Earl Trophy, in the logo for the 67th running of The Great American Race, we blend the greatness of the race with the history of the sport.”

Hendrick Motorsports driver William Byron was the most recent Cup Series driver to take home the Harley J. Earl Trophy this past February, capturing his first – and Hendrick Motorsports’ ninth – DAYTONA 500

Fans are encouraged to sign up for exclusive pre-sale access to the 2025 DAYTONA 500 by logging onto DAYTONA500.com and completing the pre-sale registration form. To receive priority access to seats, camping, and other experiences, fans may place a $25 deposit to jump the line and receive an early purchase link.

NASCAR will be back at Daytona International Speedway one more time in 2024, for one of the final opportunities for Cup Series drivers to clinch a spot in the Playoffs during the Coke Zero Sugar 400 weekend on Aug. 23-24. 

Drivers in the NASCAR Xfinity Series will tackle the 2.5-mile trioval once again in the Wawa 250 powered by Coca-Cola on Friday, Aug. 23. Then, on Saturday Aug. 24, the NASCAR Cup Series returns to DAYTONA during the Coke Zero Sugar 400. Tickets may be purchased for the Coke Zero Sugar 400 race weekend at daytonainternationalspeedway.com.

NASCAR PR