Kansas Speedway unveils plans for Ally Apex Club experience that will make its debut during Hollywood Casino 400 weekend in September

Kansas Speedway’s continuous efforts to improve the NASCAR fan experience will reach a new level in September – the sky! The track unveiled plans today for a new, state-of-the-art section called the Ally Apex Club located on the fourth floor of its iconic suite tower. The new section is sponsored by Ally, a financial services company with the nation’s largest all-digital bank and a leading brand in racing.

This exclusive, first-class attraction will make its debut in September during Hollywood Casino 400 Weekend at Kansas Speedway. Suite guests attending Kansas Speedway for the AdventHealth 400 this weekend will be available to tour the Club’s footprint for a sneak peek of a space that will be nothing short of first class.

“This literally takes the fan experience at Kansas Speedway to a whole new level,” said Kansas Speedway President Pat Warren. “Ally Apex Club ticket holders will be treated to a VIP experience unlike any other with top-of-the-line food, beverages and breathtaking views of the track and the Kansas City skyline.”  

The Ally Apex Club will offer race day experiences from a lounge-style atmosphere to traditional tiered seating. Guests will be treated to an exclusive menu providing all-day culinary delights, along with complimentary beer, wine, Keurig Dr. Pepper soft drinks and Core Hydration water. Moreover, guests will receive VIP parking and access to NASCAR Cup Series pre-race ceremonies.

When NASCAR isn’t in town, the Ally Apex Club will also be available to rent as a first-class meeting venue, and while this section is new to NASCAR and Kansas Speedway, Ally Financial is not. Ally is a full-season sponsor of Alex Bowman and the No. 48 Hendrick Motorsports Team and it also became an official league partner in 2023.

“There really is no other sport that gives fans access like racing, from walking Pit Road as the cars come and go, to inspecting the activity at the garages in the infields. Every racing fan wants more access and, with the upcoming debut of our Ally Apex Club at Kansas Speedway this September they’re in luck,” said Ally’s Head of Sports & Entertainment Marketing, Stephanie Marciano. “We can’t wait to share this state-of-the-art club with the fans to redefine their race day experience.”

Excitement continues to build for this weekend’s AdventHealth 400 Weekend at Kansas Speedway. It includes a power-packed Saturday doubleheader featuring the ARCA Menards Series and NASCAR CRAFTSMAN Truck Series, following by Sunday’s NASCAR Cup Series race.

Saturday’s action begins at with the ARCA Menard’s Series’ Tide 150 at 1 p.m. CT and continues with the NASCAR CRAFTSMAN Truck Series’ Heart of America 200 at 7p.m. CT. And then on Sunday, shortly after 2 p.m. CT, the green flag will fly on the AdventHealth 400, which has become one of the most exciting NASCAR Cup Series races on the schedule.

Limited tickets remain, so fans are encouraged to secure their tickets now at www.kansasspeedway.com.

Kansas Speedway PR