Gateway Motorsports Park Announces Multi-Year Partnership with Krӓftig lager and Krӓftig light

The owners of Gateway Motorsports Park announce a major multi-year sponsorship agreement with Krӓftig lager and Krӓftig light beer effective immediately.

“It was the perfect opportunity for these successful emerging brands to partner with a world-class facility like Gateway Motorsports Park,” said Curtis Francois, Owner and President of Gateway Motorsports Park.  Gateway has experienced huge growth since reopening in 2012 and Kräftig recognizes the tremendous opportunity to leverage the power of this premier motorsports facility.” 

According to Francois, the deal is a multi-year partnership that will encompass the entire Gateway Motorsports Park facility, which will have five racing tracks by spring of 2015.  Billy Busch, president and CEO of the brewery  and Francois closed the deal just last week, to ensure that the Kräftig lager and Kräftig light brands could maximize the national exposure of the largest drag racing event in the Midwest; the AAA Insurance National Hot Rod Association (NHRA) Midwest Nationals at Gateway Motorsports Park scheduled for September 26 – 28, 2014.  The partnership will include signage, suite access, ticketing, and branding and display rights, in addition to other opportunities that will unfold throughout the duration of the partnership. 

“Gateway Motorsports Park is a wonderful asset in the St. Louis region, and as a local company, I am proud to support the long-term success of this national sports facility,” said Busch.  “Motorsports fans are great consumers of premium lager and premium light beer, and are part of the consumer base that is fueling our brands’ tremendous growth. Gateway Motorsports Park is St. Louis’ major venue for motorsports and a key component of the region’s professional sports industry.”

Both entrepreneurs, who happen to be native St. Louisan’s, have started multi-million dollar businesses in the last few years in a tough marketplace, with a major sports facility and major brewery.  These challenges certainly haven’t deterred either of these ambitious men from growing their businesses, attracting top-notch talent, employing local professionals, and engaging their respective communities to supporting and expanding their local, regional and national customer bases.    

Gateway MSP PR