Vienna Beef to Return for 2024 NASCAR Chicago Street Race Weekend with New Partnership Extension

Today, NASCAR announced the return of Chicago’s iconic Vienna Beef for the 2024 Chicago Street Race Weekend, July 6-7 in Grant Park. In keeping with NASCAR’s commitment to support local businesses and provide national and international tourists with a signature Chicago experience, Vienna Beef will offer local favorites like the Chicago dog, Italian Beef, and other can’t-miss Chicago flavors to race and concert goers throughout the event footprint.

“NASCAR’s goal is to highlight the best of Chicago on a global scale, and the city’s food scene is at the center of that experience,” said Julie Giese, Chicago Street Race President. “Last year, we were proud to bring in visitors from all 50 states and 15 countries to this great city, and we’re excited to further our partnership with institutions like Vienna Beef to once again show them what makes Chicago so incredible.”

Making food memories since 1893, Vienna Beef found fame at the World’s Fair/Columbian Exposition, when two brothers debuted their sausages, made according to their Austrian-Hungarian roots. The Chicago Style Hot Dog became an institution during the Great Depression, thanks to its bounty of condiments and five-cents price tag. Today, Vienna Beef products are made right at home in Chicago, in small batches according to their traditional recipes.

“The inaugural Street Race was a resounding success for our organization and allowed us to provide that quintessential Chicago flavor to visitors from across the country and across the globe,” said Timothy O’Brien, President, Vienna Beef. “We are thrilled to be back for a second year, partnering with an organization like NASCAR who is committed to putting the Chicago food experience in the middle of pit road.”

Vienna Beef will join a wide array of premium and casual dining options like Lou Malnati’s Pizzeria and Garrett Popcorn Shops, who will once again serve as official Chicago Street Race food partners, alongside other Chicago culinary favorites that will be announced at a later date.

Last month, NASCAR announced that Keith Urban, The Chainsmokers, The Black Keys, and Lauren Alaina will headline the 2024 Chicago Street Race in Grant Park, July 6-7. The Chainsmokers – whose Saturday evening set will include a special appearance with the race field of NASCAR Cup Series drivers – will make their triumphant return to the Chicago Street Race after weather forced the cancellation of their 2023 set. Additional musical acts – including a Chicago music showcase with legendary Chicago musicians and a special celebration of the 40th Anniversary of Chicago House music – will be announced at a later date.

In addition to bringing in a wide variety of musical acts, NASCAR also introduced Youth General Admission Pricing for the 2024 Chicago Street Race Weekend. Children 12 and under are free on Saturday, July 6, and Youth GA tickets for Sunday’s NASCAR Cup Series race are $45.

To learn more about Vienna Beef, visit www.viennabeef.com.

NASCAR PR

Speedway Digest Staff
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