Bristol Motor Speedway, last week launched a social media contest in conjunction with its summer-long celebration of NASCAR’s most popular track and the venue’s 50th Anniversary.
The contest — “50 Days of Giveaways” — invites Facebook fans to participate in a series of interactive promotions to win exclusive experiential prizes like pit passes, VIP hospitality and ticket packages.
In addition to Fan Appreciation Day on July 30 and other special events, 50 Days of Giveaways raises awareness about Bristol’s storied past, while paying tribute to its special breed of fans. The first contest, currently under way, invites fans to “Show Us Your Number” via photo uploads of shirts, tattoos or body art like the infamous “Number 3 Guy,” who shaved Dale Earnhardt’s number into his back hair. The winner gets to wave the green flag during Sharpie Qualifying Friday, August 26 and receives two cold pit passes for the NASCAR Sprint Cup Series IRWIN Tools Night Race, slated for August 27.
“We wanted to create and leverage innovation and differentiation through our social media assets in a way that resonates with our fan base,” said Logan McCabe, vice president of consumer marketing strategy. “Bristol fans immerse themselves in the brand, and this is a way to thank them and create digital buzz at the same time.”
Facebook is a social media platform for building community, and Bristol Motor Speedway’s fervent fans are as active online as they are at the track. Fans can “like” Bristol Motor Speedway on Facebook and follow BMSupdates on Twitter for details about 50 Days of Giveaways.
“Bristol has a long-standing reputation for giving the fans what they want,” said Ben Trout, senior director of fan relations and social media. “These giveaways help us extend that fan-centric attitude to all our fans through social media. Our fans are our biggest asset, and without them, Bristol wouldn’t be what it is today.”
In roughly 50 days leading up to race weekend, Bristol Motor Speedway aims to grow the number of Facebook fans while increasing fan engagement. The next contest, which begins Monday, July 18, is “Five Days of Track Trivia.
Bristol Motor Speedway PR
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