Coca-Cola Family of Drivers Souvenir Cups to Provide Exclusive Savings for Upcoming Autotrader Echopark Automotive 400 NASCAR Cup Series Race

Take a big sip of big savings.

Beginning today, Texas Motor Speedway, Yesway, Allsup’s and Coca-Cola have partnered once again to offer a limited edition Coca-Cola Family of Drivers souvenir cup with a QR code for exclusive access to savings on tickets for the Autotrader EchoPark Automotive 400 NASCAR Cup Series race on Sunday, April 14.

The 20-ounce collector’s cups, available exclusively at all Yesway and Allsup’s convenience store locations, feature Cup Series drivers in the Coca-Cola family including three-time Daytona 500 winner Denny Hamlin, two-time series champ Joey Logano, 2018 Daytona 500 winner Austin Dillon and two-time race winner Daniel Suarez.

Each cup includes a QR code that provides a special discount to the NASCAR Cup Series event at Texas Motor Speedway. This unique offer for the upcoming Autotrader EchoPark Automotive 400 will be limited to four grandstand tickets per person. There also will be an additional discount offer for the EchoPark Automotive Grand Prix NASCAR Cup Series race on Sunday, March 24, at the Circuit of The Americas in Austin, Texas.

“Last year’s Coca-Cola Family of Drivers souvenir cup program sold exclusively at Yesway and Allsup’s stores was a great success with our race fans so we’re thrilled to continue this exclusive promotion with our two great partners in 2024,” said Texas Motor Speedway Executive Vice President & General Manager Mark Faber. “There was strong redemption of the discounted ticket offer so we look to see more of the same at this year’s Autotrader EchoPark Automotive 400 on April 14, especially with Daniel’s exciting win in Atlanta.”

The promotion will be available to race fans visiting the more than 400 Yesway and Allsup’s locations across Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma and Nebraska. 

“We are excited to build on our partnership with Texas Motor Speedway and Coca-Cola,” Yesway Chief Marketing Officer Derek Gaskins said. “Last year, customer response to our co-branded, limited edition Coca-Cola Racing Family drivers’ cups was so strong, we are bringing it back in a bigger and better way. This year we will cover two Texas NASCAR races at TMS and COTA. The exclusive collectible cups will be available this spring across all our Yesway and Allsup’s stores while supplies last.”

The reusable collector’s edition cups filled with the favorite Coca-Cola fountain drink of racing fans are available for $1.99 at Yesway and Allsup’s, the Official Convenience Store of Texas Motor Speedway. To find a store nearest to you, please visit www.yesway.com/locations and www.allsups.com/allsupslocations.

“We are proud to partner with Texas Motor Speedway and Yesway/Allsup’s stores in featuring our Coca-Cola Racing Family drivers as a part of their amazing consumer promotion,” Coca-Cola Director of Sports Marketing Al Rondon said.

Tickets are on sale now for the 2024 Autotrader EchoPark Automotive 400 NASCAR tripleheader weekend April 12-14. The race weekend begins April 12 with the NASCAR CRAFTSMAN Truck Series SpeedyCash.com 250 (7:30 p.m. CT on FS1, MRN, SiriusXM NASCAR Channel 90), continues with the April 13 NASCAR Xfinity Series Andy’s Frozen Custard 300 (12:30 p.m. CT on FS1, PRN, SiriusXM NASCAR Channel 90) and concludes with the April 14 NASCAR Cup Series Autotrader EchoPark Automotive 400 (2:30 p.m. CT on FS1, PRN, SiriusXM NASCAR Channel 90). Tickets are on sale now at www.texasmotorspeedway.com.

Texas Motor Speedway’s major event season also includes the American Sprint Car Series (April 5-6), POWRi Micro Mania (April 8-11), High Limit Sprint Car Series (April 13), Fuel Fest (April 20), the Goodguys Rod & Custom/American Flat Track/Pate Swap Meet tripleheader weekend (April 25-28), C-10 Nationals (May 10-12), LS Fest (May 18), Bandas y Trocas (May 25), Solar Car Challenge (July 11-17), Goodguys Rod & Custom (Sept. 27-29), American Sprint Car Series (Oct. 4-5), the High Limit Sprint Car Series inaugural season finale (Oct. 11-12) and the Gordy’s Hwy 30 Fest Texas (Oct. 17-20).

TMS PR