The 11 local elementary schools and more than 6,500 students currently participating in Texas Motor Speedway’s “Speeding To Read” educational program are receiving a unique enticement from Spin Master’s NASCAR Authentics and its “Design A Die-cast” platform for advancing their reading skills.
NASCAR Authentics and Texas Motor Speedway have partnered to create a program in which students will design their own paint scheme for a NASCAR Sprint Cup Series car and the winner’s design will be recreated and produced on an actual die-cast and NASCAR show car. NASCAR Authentics will present the winning student with their die-cast and also unveil the Sprint Cup Series show car with that same design at the “Speeding To Read” championship awards assembly on Friday, April 4, during the Texas 500 NASCAR doubleheader weekend at Texas Motor Speedway.
“NASCAR and NASCAR Authentics have provided an incredible incentive for all the students that are meeting or exceeding their reading goals with this unique opportunity,” Texas Motor Speedway Vice President of Media Relations Mike Zizzo said. “I can’t wait to see the huge smile on that child when they see their own artwork unveiled on an actual die-cast as well as on a NASCAR Sprint Cup Series show car. If these students have the ability to draw as well as they read, we are going to have some tremendous competition among the schools.”
To be eligible to participate in the NASCAR Authentics “Design A Die-cast” program, students must meet or exceed their reading goals through Turn 3 of the “Speeding To Read” competition that concludes Feb. 3.
The following day, the “Design A Die-cast” competition will begin at all 11 schools and the students will have until Feb. 28 to produce their design on a NASCAR Sprint Cup Series car template sheet that consists of side and overhead views of the vehicle. The designs will be judged on originality as well as a neat and orderly appearance that can be transferred to a realistic paint scheme on a full-sized vehicle and authentic die-cast.
Each classroom will vote on their favorite design and then the administration at each school will select their top design for kindergarten through second-grade students and third through fifth graders to submit as their finalists. The 22 finalists (11 K-2 / 11 3-5) will be sent to Texas Motor Speedway and NASCAR to determine the overall winner. In addition to the die-cast, NASCAR and NASCAR Authentics also will be rewarding the overall individual and classroom “Speeding To Read” champions with licensed products.
“Die-cast cars have always been a favorite with fans of all ages. We’re excited to partner with Texas Motor Speedway to take the design of these popular cars to the next level with the ‘Design a Die-cast’ campaign,” said Krista DiBerardino, Spin Master chief marketing officer. “To align this campaign with Texas Motor Speedway’s ‘Speeding To Read’ program, engaging young fans to read, makes it even more rewarding and worthwhile.”
The 11 schools competing in the third year of the “Speeding To Read” program designed by Texas Motor Speedway encompass eight communities and three school districts (Northwest, Denton, Eagle Mountain-Saginaw) in the Dallas/Fort Worth Metroplex. The schools consist of E.P. Rayzor (Argyle), Kay Granger (Keller) and Samuel Beck (Trophy Club) in the Frontstretch Division; Chisholm Ridge (Fort Worth), Clara Love (Justin), J.C. Thompson (Haslet) and Prairie View (Rhome) in the Backstretch Division; and Carl E. Schluter (Haslet), Haslet, Roanoke and Sendera Ranch (Haslet) in the Pit Road Division.
At the midpoint of the “Speeding To Read” competition that concluded in early November, the schools had combined to read 340,288 books since the outset of the school year. Roanoke Elementary School currently leads the school competition with 99.2 percent of its student body meeting or exceeding their reading goals.
During the Turn 4 championship awards ceremony in April, Texas Motor Speedway will present trophies to the school, classroom and individual champions; individual and classroom division winners, and top individual readers at each school that did not earn an overall or division title.
TMS PR
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