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The National Association for Stock Car Auto Racing (NASCAR) today announced two key additions to the Integrated Marketing Communications team.

Kristi King, who has 17 years of public relations and marketing experience in NASCAR racing, has been named director of communications, competition and joins the sanctioning body’s Integrated Marketing Communications team.
Steve Pegram brings more than 15 years of experience working with high-profile brands, sports and entertainment properties across multiple marketing and promotional platforms and has been appointed director of stakeholder communications. Most recently, he has worked with Motorsports Management International, the leading driver management firm, and Red Bull Energy Drink, where he oversaw motorsports communications and played an instrumental role in launching the start-up Red Bull Racing NASCAR team. Pegram’s first involvement with NASCAR was more than a decade ago in servicing the Miller Brewing sports marketing account for Wunderman, a Young & Rubicam-owned integrated marketing agency.
King, who will be based at the NASCAR Research and Development Center in Concord, N.C., has worked at Talladega Superspeedway for the past 6½ years. She was the track’s director of public relations from 2004-08 before being promoted to senior director of communications and consumer marketing in 2008. King was public relations director at North Carolina Speedway in Rockingham, N.C., from 1994 to 2004.
In her new role, King will assist in providing strategic leadership for all competition-related public relations efforts with specific responsibilities geared towards the NASCAR Sprint Cup Series.
"Kristi brings a solid background in our sport along with a high level of energy and creativity,” said Kerry Tharp, NASCAR senior director of communications, competition. “We’re excited about her joining our team.”
Pegram will play a critical role in leading NASCAR’s collaboration with the marketing and communications teams at various entities throughout the industry, especially race teams and track operators. Pegram will be responsible for working collaboratively with the IMC leadership team and across all NASCAR departments – most notably Industry Relations – to identify and then strategically mobilize NASCAR resources to support key promotional initiatives.
NASCAR veteran Jennifer Powell has been promoted to senior manager, stakeholder communications and will report to Pegram as they collaborate on establishing the department.
“Steve’s relationships and strategic experience will be vital to extending NASCAR’s communications efforts with key stakeholders in the sport,” said Steve Phelps, NASCAR chief marketing officer.
Pegram will be located at the NASCAR Plaza in Charlotte, N.C., and will report directly to the chief communications officer.

CREDIT: NASCAR PR

Roush Fenway Racing has announced a multi-year organization-wide partnership with Navistar. The agreement will see all Roush Fenway haulers transported to all tests and races behind Navistar’s International LoneStar Series Diesel Trucks.

“We are very pleased to welcome Navistar to Roush Fenway,” said Roush Fenway president Steve Newmark. “Performance and success on the racetrack is what we focus on as an organization. And the first step in succeeding at the track is getting their safely and efficiently. Navistar is an industry leader in power and performanceand our racecars will be in good hands with the LoneStar trucks pulling our equipment to the racetracks each week.”


“I’ve seen the trucks over at the shop and they are the sharpest looking diesels on the road,” added Newmark. “I know that some of our truck drivers have expressed just how excited they are to get them out on the road this season.”

 

CREDIT: ROUSH FENWAY RACING PR

Travis Kvapil

Driver, No. 34 Long John Silver's Ford

Front Row Motorsports

"I don't think it will make a difference how we race, as far as passing cars or going for a win.  It's still going to be the same, in that the higher you finish, the more points you get.

"I like the idea of it being easier to understand, though.  If you're battling someone around you in points -- say someone who's 10 points ahead -- you'll know how many spots you need to catch up to him.  Before, it was harder to figure out.  You had to wait until after the race or even until you got home to look it up on the Internet to see how many points you got."

David Gilliland

Driver, No. 38 Taco Bell Ford

Front Row Motorsports

"I definitely think this new point system is going to be better, especially for the fans.  I think NASCAR has done a great job in listening to the fans and trying to make changes for their benefit.

"For us, as drivers on the track, I don't think it's really going to change anything there.  You're always going to race hard and race to get ahead of the guy in front of you, whether it's for one point or five or 10.  But it will definitely make it easier when you're trying to figure out what you wind up with when you cross the finish line."

Jennifer Jo Cobb

Driver, No. 10 "Driven" Ford

Jennifer Jo Cobb Racing

"I like the new system a lot.  It simplifies the process.  It's not just easier for the fans to follow, but it mirrors the system that I grew up with in NASCAR's grassroots level.  Each position was always separated by one or two points from first place to last place.  It keeps the competition close throughout the year, which I know the fans will enjoy."

Alli Owens

Driver, No.  76 Mullinax Ford/
TheQualityConnection.org Ford

Ray Hackett Racing

"This will be an easy system for the fans to follow.  The old way was very confusing to the casual fan.  Heck, it was too confusing for the diehard fans.  There were so many variables and factors that made it too tough to know what was going on.

KASEY KAHNE, No. 4 Red Bull Toyota Camry, Red Bull Racing Team
What do you think of NASCAR’s new system of awarding points?

“If it’s the whole 43 (points) -- drop by a point -- the way the bonus points are going to work out, the way you will make the
Chase and the bonus points in the Chase -- I like all of it. I think it’s kind of similar to what we have now. The only differences
are -- I think it’s a little easier for the fan. It’s easier for the fan in the grandstand to keep up with the points when things are close
or to see where their favorite driver is in the points. I like it. Making the Chase -- I think wins is a big part of the sport still.
NASCAR has really kept that a big part of the points and a big part of the Chase, which is good.”


What do you think of earning additional points for race wins?

“It should be three points. Three bonus points -- I think that is plenty because last year with the bonus points it was like 92
percent of your points if you won a race. This year, it will be 91 percent -- which will make winning a race a touch bigger.
Consistency is still going to play a big part of our sport because if you finish bad it actually hurts you more by only getting a
point. Having those bad races will hurt you more than it did in the past. The two extra drivers in the Chase by most wins keeps
everybody after wins too. You’ve got to win races -- that’s the only way you’ll make the Chase. The only way you’ll win
championships is to win races. The top-10 and the next two with the most wins in the top-20 in points (will make the Chase).”
Could this new system change strategy in race number 22 or 23?
“I think it depends where you are at that point. If you have a couple wins and you are 14th in points -- you are doing pretty good.
But, if you have zero wins and you are 14th in points -- you have an issue and you better figure it out quick. You can win your
way in if you get after it. It creates a little more excitement and it gives everybody a little easier way to understand the points and
how it works.”


BRIAN VICKERS, No. 83 Red Bull Toyota Camry, Red Bull Racing Team
How do you feel about the new NASCAR points system?

“The difference is easy - the 43 to one points is explainable to anyone by a text and not a long email. It’s all nice -- but when does
Daytona start again? I’m ready to race!”


MICHAEL WALTRIP, owner, Michael Waltrip Racing
What do you think of the new NASCAR points system?

“As a race car driver I’ve known for a long time that if you finish 11th you’re going to get 60 more points than if you finish 30th.
But I know that, and not very many other people know that. Now anyone can understand that if you finish 10th and someone else
finishes 20th you’re only going to get 10 more points than him and so it will just make the fans more engaged.”
“I think we not only need to look at the points system but beyond that. Look at the tracks to make sure that people understand
where pit road speed starts. You know if you look at the Dallas Cowboys new stadium that’s the new standard. That’s where the
bar is set with those big video screens and all sorts of technology. That’s where we need to head with our race tracks. We don’t
need a cone set up at the end of pit road saying that’s where pit road speed begins, we need it either shot across digitally or it
needs to be a big sign saying ‘enter here - speed limit 45.’ We need to show that so a fan in the stands can see those things. I
think that is the direction we’re going and this is just the first little step.”


DAVID REUTIMANN, No. 00 Aaron’s Dream Machine Toyota Camry, Michael Waltrip Racing
What do you think about the changes to the NASCAR points structure?

“It is what it is. I think in the end, especially toward the end of the year, when you’re trying to figure out who gets in and who
doesn’t it should make things a little easier for everyone to understand. The old way was pretty complicated for not only the fans,
but for some of us as far as trying to figure some of that stuff out – maybe more complicated than it needed to be. I think it’s a
good move to try and simplify things. I don’t see any down side to it.”
“Really, I don’t think it’s something that I’m going to put a lot of thought into. I know that if I’m winning races or finishing in
the top five and maintaining a high level of consistency it’s all going to work itself out and I’ll be where I need to be in points
when the time comes. That may be trying to over-simplify it, but I don’t spend a lot of time looking at where I’m at in the
standings now -- that’s just how it is. If it’s better for the fans and better for the sport I’m racing as hard and as fast as I can every
week to get everything I can out of the race car and get the best finish I can – that’s not going to change.”

NASCAR and Revolution Racing announced the 2011 driver lineup – the eighth season for the Drive for Diversity (D4D) program – tonight during NASCAR’s annual Charlotte Media Tour at the NASCAR Hall of Fame in Charlotte, N.C.

This year, the D4D initiative looks to build upon its success in 2010. Ten drivers will participate in the 2011 Drive for Diversity Program – four in the NASCAR K&N Pro Series East and six in the NASCAR Whelen All-American Series.
Last year, former Dale Earnhardt Inc. President Max Siegel created the Revolution Racing team along with former DEI and Robby Gordon Motorsports executive John Story. All 10 drivers will race for the team, which is headquartered in Mooresville, N.C.
The NASCAR K&N Pro Series East teams are operated under the direction of four-time K&N Pro Series champion Andy Santerre, and the six NASCAR Whelen All-American Series teams are led by former Greenville-Pickens (S.C.) Speedway track champion Blair Addis.
Revolution Racing is a minority owned NASCAR franchise whose mission is to develop minority and female drivers, pit crew members and mechanics through an “academy-style” training model. All D4D competitors relocated to Mooresville and entered the development program under the single team ownership structure.
“As team owners, John Story and I appreciate the commitment and support NASCAR has given our academy-style training model,” Siegel said. “Revolution Racing’s historic on-track performance last year validates our driver development model. I am proud to be able to provide opportunities for minority and female drivers, crew members and mechanics.”
Entering its eighth season, Drive for Diversity is NASCAR’s leading on-track diversity initiative. The program is designed to give young minority and female drivers opportunities to compete with established NASCAR teams at the grassroots level. Since 2004, 42 drivers have competed in Drive for Diversity, winning 38 races.
“We are proud of the progress this important initiative and its drivers have made over the past eight years,” said Marcus Jadotte, managing director of public affairs for NASCAR. “We look forward to the continued leadership of Max Siegel, which is bringing Drive for Diversity to the next level.”
This year’s class represents drivers from across North America. Six drivers will return from 2010.
Last year, the eleven drivers combined for five wins. African-American driver Darrell Wallace Jr., who will return for his second year, earned rookie-of-the-year honors. He became the youngest to ever win the award in the NASCAR K&N Pro Series East. Hispanic driver Sergio Peña won the pole for the Toyota All-Star Showdown at Toyota Speedway in Irwindale, Calif., then finished second to 2009 NASCAR Sprint Cup Series Rookie of the Year Joey Logano.
Over 200 minority and female drivers applied to be part of the 2011 Drive for Diversity class. Thirty-six of those applicants were invited to tryout at the NASCAR Drive for Diversity Combine presented by Sunoco last October at Motor Mile Speedway in Radford, Va. Drivers were selected by Revolution Racing and NASCAR officials based on their on-track performance and off-track interviews.
NASCAR and Revolution Racing selected the following 10 drivers to compete in the program:
  • Jorge Arteaga of Aguascalientes, Mex. will race in the NASCAR Whelen All-American Series. Arteaga made three starts in the 2010 NASCAR K&N Pro Series including a 10th-place finish in his debut at Lee USA Speedway on July 30th. He won the 2010 NASCAR Mexico Series Most Popular Driver Award.
  • Mackena Bell of Carson City, Nev. returns to the Drive for Diversity Program for a second season, and will race in the NASCAR Whelen All-American Series. In 2010, three of her five starts in the NASCAR Whelen All-American Series were top fives, while her best finish came on Aug. 20 where she finished second.
  • Jessica Brunelli of Hayward, Calif. will race in the NASCAR Whelen All-American Series. Her 2010 season included six top-five and 10 top-10 finishes. She returns to the Drive for Diversity program for a second season.
  • Michael Cherry of Valrico, Fla. returns to the Drive for Diversity Program for a third season and will race in the NASCAR K&N Pro Series East. Last year he competed in the NASCAR Whelen All-American Series, becoming the first African-American to win a late model race at Tri-County Motor Speedway in Hudson, N.C. The win also was his first career late model stock car victory.
  • Trey Gibson of Easley, S.C. will race in the NASCAR Whelen All-American Series. In 2010, Gibson ran a full schedule of late model stock cars at Greenville-Pickens Speedway where he had two poles, two wins, 11 top fives and 20 top 10s. He made history by becoming the youngest driver to win a late model race at the historic Greenville-Pickens Speedway.
  • Ryan Gifford of Winchester, Tenn. returns to the Drive for Diversity Program for a second season, racing in the NASCAR K&N Pro Series East. Last year, Gifford became the first African-American in NASCAR K&N Pro Series East history to win a pole position, on June 6. Gifford ran 10 races for Revolution Racing in 2010 in the NASCAR K&N Pro Series East, recording four top-five finishes, one pole and a 10th-place finish in season points.
  • Tayla Orleans of Randleman, N.C. will race in the NASCAR Whelen All-American Series. From age 7, in her first 120 races she recorded 31 wins and 92 top fives. Since that time, she has won numerous karting championships and honors that include becoming the youngest stock car winner in the history of Waterford (Conn.) Speedbowl history.
  • Bryan Ortiz of Bayamon, Puerto Rico will race in the NASCAR Whelen All-American Series. In 2010, Ortiz drove for Sterling Marlin Racing in the Sunoco National Tour, recording a pole and four top-three finishes in seven races. He won rookie-of-the-year honors after capturing rookie of the race awards in all seven starts.
  • Sergio Peña of Winchester, Va. returns to the Drive for Diversity Program for a second season, and will race in the NASCAR K&N Pro Series East. He entered his first NASCAR K&N Pro Series race at last season’s Toyota All-Star Showdown at Toyota Speedway in Irwindale, Calif., winning the pole, and finishing second to 2009 NASCAR Sprint Cup Series Rookie of the Year Joey Logano.
  • Darrell Wallace Jr. of Mobile, Ala. will race in the NASCAR K&N Pro Series East, and returns to the Drive for Diversity Program for a second season. Wallace was the youngest and first African-American to win a race and rookie-of-the-year honors in the NASCAR K&N Pro Series East. He captured two victories in the series last season – the most of any Drive for Diversity driver last year.

CREDIT: NASCAR PR

 

 

Champion NASCAR driver Rusty Wallace, ESPN's lead studio analyst for auto racing, has reached a new contract extension to remain with ESPN through the 2014 season, it was announced by Norby Williamson, ESPN executive vice president, production.

 

"Rusty Wallace is a NASCAR legend," Williamson said. "We're very happy that he will continue to share his knowledge and experience with our viewers for the remainder of our current relationship with NASCAR. It's a very strong property and we look forward to the next four years."

 

Wallace joined ESPN after retiring from driving following the 2005 NASCAR season. A 55-time winner in NASCAR's top series and the 1989 NASCAR Sprint Cup champion, Wallace is lead analyst for ESPN's NASCAR studio programs, including NASCAR Countdown and NASCAR Now. Wallace also contributes NASCAR analysis to SportsCenter, First Take and ESPNEWS and calls selected NASCAR Nationwide Series races from the booth. He spent the 2006 season as an analyst for ESPN's coverage of the IndyCar Series before moving to NASCAR in 2007 as the stock car racing series returned to ESPN.

 

"ESPN has given me the opportunity to do a lot of great things," said Wallace. "I got to call two Indianapolis 500s, call a lot of races from the booth and be on SportsCenter. Now I'm at home in the pit studio and I love working with Allen Bestwick and Brad Daugherty and all of the people at ESPN. I'm glad to be able to be a part of it for the next four years."

 

Wallace, whose 706th career start ended his 2005 season-long "Last Call" tour, led nearly 20,000 laps in his 25-year career. The 1984 Rookie of the Year ended his 22nd consecutive full-time Sprint Cup season eighth in the standings, the 17th time he finished among the top 10. At the time of his retirement, Wallace ranked as one of the top five money winners in NASCAR history, with nearly $50 million in career winnings.

 

In his last year on the NASCAR circuit, every race facility honored Wallace and nine race tracks now on the NASCAR schedule offered permanent dedications. More than a dozen state, city, and county seats of government declared race day as an officially recognized Rusty Wallace Day. In addition, bestowed upon Wallace were Delaware's Order of the First State and North Carolina's Order of the Long Leaf Pine, the highest civilian honors in those states.

 

In 1998, NASCAR named the St. Louis area native one of its 50 greatest drivers of all time and he is a member of the National Motorsports Press Association (NMPA) Hall of Fame. Wallace is owner of Rusty Wallace Racing, which fields a NASCAR Nationwide Series car driven by his son, Steve Wallace. In addition, he helped design Iowa Speedway in Newton, Iowa.

 

Visit www.espnmediazone.com for ESPN's latest releases, schedules and other news, plus photos, video and audio clips and more.

 

CREDIT: RUSTY WALLACE RACING PR

Bud Moore had just completed a highly successful three-year run with driver Bobby Allison behind the wheel of his No. 15 Ford, and he was in need of a new driver.

“Bobby Allison drove for me in ‘78, ‘79 and ‘80 and we needed somebody to come along in 1981 because Bobby was moving on,” recalled Moore, who will be inducted into the NASCAR Hall of Fame in Charlotte this May. “Melling Tool was going to sponsor us and help us out if we’d take on Benny because Benny was a traveling salesman for them. We did and that’s how we got started together.”

Trying to match what Allison had done would be a difficult task, considering he won 14 races, including the 1978 Daytona 500, and had point finishes of second, third and sixth. But with Parsons being a former series champion with 17 career wins under his belt, Moore felt good about continuing his solid momentum.

The season got off to a good start with Parsons posting four fifth-place finishes in the first eight races. He made it to victory lane for the first time at Nashville in May when he beat Darrell Waltrip and Allison to the checkered flag. The next two weeks, however, weren’t quite as kind as an accident at Dover and engine failure at Charlotte resulted in finishes of 32nd and 37th, respectively.

So when the series headed to Texas World Speedway on June 7 for the Budweiser 400, Parsons and Moore were in need of a turnaround but they weren’t the only ones. Promoters for the speedway struggled to sell tickets for the event and a crowd of approximately 18,000 was on hand for what proved to be the final NASCAR race at the two-mile facility.

“The track was real rough and as far as spectators were concerned, I ran several races there and they never drew any spectators for some reason,” said Moore. “I think it was because the track was so far out between Dallas and Houston, but I don’t really know why they couldn’t draw fans. I know Winston was paying the purse to even get us to go down there and run.”

The fans who did show up, however, saw a memorable finish between Parsons and Dale Earnhardt, who was driving the No. 2 Wrangler Pontiac of Rod Osterlund.

“We really had a good car that day, but we were very, very fortunate that we finished because the oil tank broke loose in the car,” said Moore. “There were several things that happened that day that were really bad and we often wondered how we even finished, but Benny drove a heck of a race that day to outrun Earnhardt and win. It was a great day for all of us.”

Earnhardt led the most laps that day with 96 and was ahead with four laps to go, but Parsons was able to get up alongside and run door-to-door to the finish. Parsons ended up edging Earnhardt by a half-second at the finish line to win the race and give Ford Racing it’s 300th series victory.

One more victory followed late in the year at Richmond, but Parsons endured a series of mechanical failures over the final two months of the season. He finished 24th or worse in six of the last seven races to end up 10th in the final point standings.

“It was a good relationship all the way around with Melling and Benny, and I just hated we didn’t get to go another year or so with them, but it didn’t happen,” said Moore, who ended the relationship at season’s end. “Benny was a great race driver, but the biggest thing was when Wrangler came along and hired me. With all of the stuff that was happening with that sponsorship, I had to take on Dale Earnhardt. I had to go with them because of the situation, but I really hated having to leave Benny. I felt if we could have run two or three years together, that we would have won a lot more races than what we did.”

Parsons, who was named one of NASCAR’s 50 Greatest Drivers in 1998, went on to become the first NASCAR driver to qualify a stock car at more than 200 miles an hour when he ran 200.176 mph at Talladega Superspeedway in 1982 for the Winston 500. He won only one more race after leaving Moore, with that coming at Atlanta in 1984, before retiring after the 1988 season. He went on to have a successful career as a broadcaster while Moore went on to compete in the series until selling his operation in 1999.

 

CREDIT: FORD RACING PR

 

The National Association for Stock Car Auto Racing (NASCAR) announced today that it has reached an exclusive agreement with K&N Filters for the company’s air and oil filters to be designated the “No. 1 Filter in NASCAR®.”

This multi-year agreement provides K&N with a marketing platform to enhance and differentiate its products and drive sales. K&N will utilize the NASCAR Performance brand marks and intellectual property on its packaging, as well as within literature, on its advertising and promotional programs, and at industry events.

K&N offers a complete line of Washable/Reusable High-Flow Air Filters, Wrench-Off Oil Filters, and Performance Air Intake Systems that replace the entire factory air delivery system to provide a guaranteed increase in horsepower. K&N makes filtration products for most cars, trucks, and motorcycles. Additionally, K&N has recently released a line of Heavy Duty Air Filters for use on over-the-road diesel trucks, motorhomes and other industrial equipment.

In addition to its exclusive NASCAR Performance partnership, K&N will maintain its status as an official developmental series partner of NASCAR by continuing its run as title sponsor of the NASCAR K&N Pro Series and also will remain a NASCAR Prize Money & Decal (Contingency) Program sponsor in the NASCAR Sprint Cup Series, NASCAR Nationwide Series, NASCAR Camping World Truck Series, NASCAR Whelen Modified Tour and NASCAR Whelen All-American Series. K&N has been a major supporter of all types of motorsports from grassroots racing to the professional categories.

NASCAR is one of the few professional sports leagues that has created an automotive specific marketing program for its family of automotive sponsors. The platform, branded as NASCAR Performance, includes exclusive marketing rights, the ability to co-brand products and product packaging as well as involvement in a long list of integrated media programs. The NASCAR Performance product program logo is a symbol of integrity that represents NASCAR’s commitment to performance, precision and quality.

“Increased performance and efficiency are benefits that the car-conscious NASCAR fan is always looking to achieve,” said Todd Armstrong, managing director, NASCAR Automotive Group. “The filters that K&N produces provide that advantage, which is why this is a strong partnership with NASCAR, a sport that celebrates performance.”

As an exclusive automotive partner under the NASCAR Performance brand, K&N Filters will utilize NASCAR marks and marketing programs in service centers and related media channels.

“K&N is a company with a long history in motorsports and its technology has benefitted race teams with increased and reliable horsepower for 40 years,” said Steve Rogers, C.E.O. of K&N. I always believed it was just a matter of time before NASCAR and K&N reunited, I feel like we have so much in common as family run businesses driven by our passion for motorsports.”

 

CREDIT: NASCAR PR

RED DIRT RISING PRE-RELEASE DVD SALE

 

Red Dirt Rising - Special Edition DVD

This is a special pre-release offer from Save the Speedway. Help support their cause and purchase your copy of Red Dirt Rising today.

Own your copy for - $19.99

ABOUT THE FILM:

Based on a true story, the film shares with us a decade in the lives of Jimmie Lewallen and his wife Carrie as they experience the joys of love and marriage along side the tragedies of war and poverty (1939 - 1949).

Jimmie and his friends, Bill Blair and Fred Harb, find escape from life's challenges in racing - born out of hauling moonshine on warm North Carolina evenings - and inadvertently become racing's earliest heroes. Ultimately their antics laid the ground work for what has become one of the most lucrative sports in the world. A number of racing firsts occurred during the The Fightin' Forties, making this film a sensational history lesson as well as an exciting journey of romance, friendship and action.

To learn more about the film, visit http://www.reddirtrising.com

Starring: Brad Yoder, Burgess Jenkins, Ashlee Payne, Quentin Kerr, Mark Joy and Brett Rice
Screenplay By: J. Amanda Davidson & Gail Cauble Gurley
Produced and Directed By: Kathleen Bobak & James Suttles

Bonus Features:

  • 3 Full Length Music Videos
    • "Carrie James" - Written and Performed by Jeff Tillman
    • "Carolina Moonshine" - Written and Performed by Matt Dylan with Special Appearance by Junior Johnson
    • "Everyday Magic" - written and performed by Janet Hattabaugh
  • PLUS... Over 25 original Racing Legends Driver Photographs

    Purchase the DVD now for $19.99 + $4.95 shipping

     

    This is a special pre-release offer from Save the Speedway

Ford Racing can be many things to many people.

For some, Ford Racing is represented by Carl Edwards taking the checkered flag in a NASCAR Sprint Cup race or John Force dominating on the drag strips of NHRA. For others, Ford Racing is the beauty of the latest turnkey, ready-to-race offering; be it the Mustang Cobra Jet or BOSS 302R. Still others find their fix in the latest supercharger or crate engine offering as they maximize the performance of their Ford car or truck.

Ford Racing isn’t just competition, and it isn’t just performance parts.


With that in mind, Ford announced today the launch of “Ford Racing TV” via You Tube. Represented by a chic retro TV logo, Ford Racing TV is the enthusiasts’ one-stop destination for Ford Racing video offerings. The new site is located at www.youtube.com/fordracingtv.

Looking for the latest stunt from Ken Block or Tanner Foust in their high-horsepower Ford Fiestas? Want to celebrate on the podium with Ashley Force Hood at Pomona? Do you want installation tips from Ford Racing performance parts, or want to catch a sneak peak of the 2012 Cobra Jet? All will be available at Ford Racing TV.


Like the programs and product offerings from Ford Racing, the content of Ford Racing TV will be wide and varied.


“Ford Racing TV is our new, unified You Tube Channel, which will bring together all facets of Ford Racing programs and performance parts offerings,” said Jamie Allison, director, Ford North America Motorsports. “In short, Ford Racing TV is your one stop-shop on You Tube for all Ford Racing video. Ford Racing is represented by the performance of our drivers, cars and parts, and it is tied together with a rich, 110-year history and a vision started by our founder, Henry Ford himself.”


Ford Racing and Ford Racing Performance Parts have maintained separate sites for the last two seasons, and while the old sites will remain as an archive of past clips, all new content will move on the new You Tube Channel as of 12 noon, ET, January 19.


While Ford Racing TV is officially launched today, both the Ford Racing You Tube page and the Ford Performance Parts You Tube page will continue to exist for a period to ease the transition for Ford enthusiasts. Many of the top videos from each site have been transitioned to the new Ford Racing TV page, creating a “greatest hits” area to kick off the launch of the new site.

# # #

 

Credit: Ford Racing PR

Looking ahead to this week’s test at Daytona International Speedway,
what is your focus from the engineering side?


“Essentially it’s an all new track for us,” said Sandler.  “The first
step for us will be to look set-up wise and see what we may need to have
different with the new surface. The old Daytona surface was really
challenging handling-wise for drivers, and before, our focus was helping
with mechanical grip as well and making sure that our cars had low drag
(resistance).  Now with the track being as smooth as it is with the new
pavement, we’re hearing that it’s a lot more like Talladega
Superspeedway, which really makes our focus more about getting minimal
drag and less about problems with mechanical grip.”

“One of the biggest things we’ve worked on when it comes to working on
set-ups for our superspeedway cars is right height control,” stated
Bugarewicz.  “This means that we’re working on minimizing how much the
splitter on the car wants to move around while our cars are out on the
track.  You want your splitter to be low to the track in order to
achieve the best aerodynamics.”

“At every track you’re making a compromise between aerodynamics and
making that trade-off with how much grip your chassis makes,” explained
Sandler.  “So when we go to a track like this new Daytona, our
compromise is more on the body control side, since the surface is now a
lot smoother with the new surface.”


What’s the first thing you will work on now to adjust the car at a place
like Daytona?


“The rear of the car is essentially locked in at a speedway due to
specifications from NASCAR,” said Bugarewicz.  “Anything that we would
make adjustments to would usually be forward from the rear axle of the
car.  It’s usually things with the front suspension that we’d focus on
and make adjustments too in order to help our car.”

“In the past you would work to optimize mechanical grip, but now the
cars are pinned down, the surface is so smooth, that we think our focus
is just going to be decreasing drag.  We don’t think that drivers will
be talking about a handling issue at Daytona this week during the test
per say.  We’re just going to make sure that we have a great aerodynamic
car to get the most speed that we can out of it.”

“It means that a lot of the work that goes into these cars will have
taken place before we even get to the track now,” stated Sandler.  The
cars are in and out of the wind tunnel, they’re getting measured
repeatedly, we take it to the k-rig to measure suspension travel, and by
the time it’s loaded on the truck, we should already have minimum drag
set.”


Does the smaller restrictor plate affect you all?

“Every team has the same plate mandated by NASCAR,” says Bugarewicz.
“We just work with that plate and make sure that we get the best we
can out of our cars, but we have great horsepower thanks to our
Roush-Yates engines.”

 

Credit: Roush Fenway Racing PR

What are you hoping to work on and learn at the Daytona test this week?

“Our plan this week is to visit the new track surface and see where we stand compared to the old Daytona. We’ll basically shake down the car we plan on running in the Daytona 500 and try to get some overall speed, as well as work out some things for qualifying and when it comes to the race.”


What does the restrictor plate change mean?


“The restrictor plate change takes about 30 horsepower away from us, which will probably lead to more side-by-side and tight packs when it comes time to race.”


Did you learn anything from the tire test back in December that you can apply to this test?


“We learned a little bit, but we were cut short. There were some things we found during the first day that we were going to do the second day, but didn’t have the car to do it with. So we came out of the test with a handful of ideas that we will put into our car and try this time.”


Does the new track surface or new nose make much of a difference?


“Yes and yes, they both are quite a bit different than what we had in the past. Daytona was one of the most abrasive tracks we went to the last few years and now, being one of the smoothest, is quite a big change in setup and what you do to prepare for the race. The new nose is something everyone has to deal with. For a team like ours who started to run well at the end of the year it’s a change we’ll have to grasp quickly. It creates a little different balance and as with something new there will be things that come up and we’ll just have to adapt quickly and be ready for them.”


What’s your goal for the 2011 season?


“Our goal is to contend for a Chase spot, win a couple poles and win a race, or be in contention for race wins. We need to build on what we had going the last part of the year. We made some additions to the team that should help and we made some changes to the car over the off season which will hopefully give us more speed.”


What’s your favorite restaurant in Daytona?


“Deck Down Under.”

 

Credit: Roush Fenway Racing PR

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