Today, DraftKings (Nasdaq: DKNG) and National Association for Stock Car Auto Racing, LLC (“NASCAR”), announced that they have agreed to terms on a written designation agreement, paving the way for the digital sports entertainment and gaming company to operate in the state of North Carolina, pending licensure and regulatory approvals.
“DraftKings and NASCAR have collaborated closely with each other over the years, sharing a likeminded commitment to enhancing the fan experience,” said Matt Kalish, President, DraftKings North America. “We look forward to the next chapter in our journey together and offering our leading mobile sportsbook to fans in the state of North Carolina.”
DraftKings also has been named the exclusive daily fantasy sports partner of NASCAR in the United States and Canada, becomes an Authorized Gaming Operator of NASCAR, and will receive additional sponsorship benefits within the NASCAR ecosystem nationally.
“DraftKings has a proven track record of enhancing the fan experience across sports,” said Joe Solosky, NASCAR managing director, sports betting, “We are thrilled to continue working with DraftKings to deliver NASCAR fans more engagement opportunities and bring its leading mobile sportsbook to North Carolina.”
Once live, North Carolina would mark the 27th state in which DraftKings Sportsbook operates, following the company’s announced plans to enter Vermont on January 11. DraftKings is committed to creating inclusive and responsible pathways for people to build, create, imagine, and innovate through the DraftKings S.E.R.V.E.S. program. Responsible gaming is a key pillar of the S.E.R.V.E.S. program and DraftKings’ collective mission is to protect the vulnerable with groundbreaking technology, training, resources and the support of evidence-based research. More information about DraftKings is available at www.draftkings.com and fans can download the DraftKings mobile apps via iOS and Android.