Thursday, Sep 28

Registration NOW OPEN for RACE 101 'Team Development Weekend' in January

Saturday, Dec 08 1645

Registration is officially open to RACE 101's 'Team Development Weekend' seminar in January. The three-day course offered as a condensed version of RACE 101's year-long program has been met with a great deal of interest.


Online registration is the fastest and easiest way to reserve a spot, and people can visit to visit the registration page online.


"We're very optimistic from the emails and phone calls we have received on this event," said RACE 101 founder Tony Blanchard. "We have received inquiries from grassroots racer and professional race teams alike. Our attendees won't be disappointed."


 'Team Development Weekend' will debut January 11th, 12th, and 13th, 2013 in Hickory, North Carolina's La Quinta Inn as well as RACE 101's headquarters in Denver, North Carolina. The three-day seminar was created to meet demands from racers and race teams to get a detailed overview of everything taught in the popular year-long RACE 101 program.


"We have an aggressive weekend planned," said RACE 101 instructor Adam Ross. "We're ready to present a lot of information in three days, and with the follow-up we plan to provide people will get some great material."


RACE 101 is a one-year educational program for young racers looking to flourish by understanding the complicated business of racing both on the track and away from the track. It combines technical principles along with marketing and public relations studies that a race team needs to achieve success.


"It is amazing what we will introduce a class in just three days," said marketing and public relations instructor Adam Ross. "Once we share our philosophy behind the way we approach the business of racing it becomes much easier to take everything in. We also plan to work with our race teams beyond the weekend to see them succeed."


Blanchard and Ross say the reason for understanding the material taught is just as important as understanding the material itself. If it sounds complicated - it is, but it isn't at all.


"Any of the topics we teach could be university courses," said Blanchard. "From physics, to public relations, to communication the content is advanced learning. But if you understand it in context, and if you understand why you need to grasp those subjects then it becomes much easier.


"If we told the average racer we need to affect the coefficient of friction on a car he or she likely wouldn't know where to start. When you explain we're looking for forward bite then it becomes much easier to understand. Every racer has encountered that challenge. We plan to help our students understand reasons for learning what we teach, and it will be much easier to grasp."


While teaching the drivers it is important to also teach the whole crew. The need for crew members and family to understand thesame principles as the driver is simple.


"The core of RACE 101 is communication," said Ross. "Communication dictates the success of a race team. Communication within the team is critical to on-track success. Communication with the media and with potential marketing partners creates opportunity.


"Often a race team is a family operation with a small amount of outside help. When everyone understands the same principles the team becomes stronger. In three short days we will show how communicating the right way will lead to greater success in our sport, and the entire team will play a role."


Following two days in a classroom setting the group will put its knowledge to use working on various parts of a race car. The course is hands-on, and the material relates directly back to each individual race team.


Included in the cost of the seminar is ongoing consultation with Blanchard and Ross on both chassis set-up, proposal-writing, and the creation of a media campaign.


"Our goal is to communicate what we know to be successful strategies and tactics in racing, and then to work with each team to make sure they apply what they learn successfully," said Blanchard. "By applying their studies to their individual teams it completes the teaching process. The results are staggering."

"We don't just want to teach a class and move on to the next group," said Ross. "By following up with each team to execute what they've learned then we know they understand. It's very rewarding to see past students achieve their potential."


For more information on RACE 101: Team Development Weekend, or to inquire about registering to this exciting event please follow this link: or email RACE 101 at This email address is being protected from spambots. You need JavaScript enabled to view it. .


Specific areas of study during the Weekend:


Driver comfort in relation to speed

Communicating with the crew chief

Being the driver - taking responsibility

Mechanical terms

Mechanical confidence




Camber curves


Static wheel loads

Roll center

Bump steer

Rear suspension

Car alignment



Jacking forces

Dynamic wheel loads

Cornering forces

Front-end design

The speed in air pressure



Shock graphs

Shock pistons

Bump stops

Shock selection



Four cycles of an engine

Engine mathematics

Camshaft theory

Torque vs. horsepower



Core public relations:

Press release writing:


Cause marketing:

Creating media opportunity:

Fundamentals of speech:

Body language:

Powerful storytelling:

Elevator speech:

Lead generation:

Effective marketing materials

Introducing your 'product'

Powerful social media: (not everything is a sales pitch)



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