F1 Authentics is bringing the mystery box retail phenomenon to F1 fans with its first limited edition run of 100 F1 Memorabilia mystery boxes.
With each box containing a genuine race-used piece of an F1 car, every lucky fan that secures one of these limited edition boxes will own a unique piece of F1 history.
The retail and social media phenomenon of mystery boxes which has its roots in the USA premium fashion market, is being launched by F1 Authentics parent company Memento Exclusives after a very successful trial as part of its UFC licence.
Each of the limited run of 100 boxes has been curated by the expert team at F1 Authentics to create a completely unique experience for each fan who secures one of these bespoke boxes of F1 surprises.
The biggest surprise for one fan will be a 1/8th scale Mercedes F1 Lewis Hamilton Amalgam model car currently for sale at F1 Authentics for £6000.
Other lucky fans will get a £500 gift card instead of the basic £50. Priced at £999, each box will have a minimum of seven items to the value of £1500, with one potentially having more than £9500 worth of products.
With the first two editions of the UFC Mystery Box programme selling out in hours, Memento Exclusives CEO and Founder Barry Gough is confident that F1 fans will embrace the concept just as quickly.
“Memento Exclusives is in a unique position to offer the first F1 Memorabilia Mystery Box,” Gough said. ”Not only have we established great relationships with F1 over the past 18 years, we have a huge stock of race-used parts and unique F1 products. Our trial with the UFC exceeded all fan’s expectations, and we want to do the same with F1”.
Each of the Mystery Boxes will contain
An F1 race-used car part (from a selection of wing end plates, louvres, etc)
An Official piece of F1 team replica race wear (from race boots to balaclavas)
A piece of signed F1 team merchandise (including caps and tees)
A genuine piece of F1 car bodywork presented in acrylic
Reengineered F1 ‘skid block’ crafted into a mobile phone holder
F1 Authentics gift card from £50 – £500
F1 team key ring
One box also contains a £6000 Lewis Hamilton Model F1 car.
The F1 Authentics mystery box contains memorabilia, replica race wear, and signed merch from a mixture of all our F1 team partners, from Alfa Romeo to Mercedes, Lewis Hamilton to Estaban Ocon.
The limited run of mystery boxes is on sale now at f1authentics.com to celebrate the US Grand Prix and the build-up to the inaugural Las Vegas Grand Prix.