“You’re not fully clean unless you’re Zestfully clean!” That line is iconic and Zest has millions of people singing every time that catchy tune is played on TV or radio.
Now Zest has joined forces with 140 BUZZ as their agency partner, to take life into the fast lane. Zest Racing will undergo a branding renovation through focused social media, consumer point-of-sale initiatives and activation, celebrating their continued sponsorship of Roush Fenway Racing in the NASCAR Sprint Cup Series.
Through this partnership, 140 BUZZ will also be providing Zest fans with exclusive content from Roush Fenway Racing and the Zest team as they conclude the season with Matt Kenseth and gear-up for the full-time 2013 NASCAR Sprint Cup Series debut of Ricky Stenhouse Jr. and the No. 17 Zest Ford Fusion.
“Zest is a brand that I’ve grown up with and who proudly supports our race team,” 140 BUZZ owner Mike Calinoff said. “We’re eager to facilitate innovative content, consumer promotions, fan contests and awareness for the Zest Racing program.”
“We are extremely excited to be working with 140 BUZZ, Mike Calinoff and his staff” said Nina Riley VP of Marketing . “Keeping our efforts within the Roush Fenway Racing family is going to be advantageous to us as we bring our racing program to the next level.”
140 Buzz PR
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