Andretti Autosport, a Championship-winning motorsports organization, today announced a major rebranding initiative that will see the international organization adopt the branding of Andretti Global, the identity previously named as the parent company to the U.S.-based race team.
As a brand that is built on a foundation of racing excellence, the new Andretti Global name will unite all aspects of the organization under a single identity, more closely aligning with the team’s already-established legacy. Andretti Global currently operates in eight motorsports platforms racing across six continents with an appetite to expand its worldwide footprint into other major motorsports series.
Along with the name change, the current Andretti Autosport shield will be replaced with the Andretti Global logo. As each of the 2024 racing seasons get underway, fans can look forward to a new digital experience from the most trusted name in motorsports with the rebrand additionally bringing a new structure to the team’s social media presence.
Andretti Formula E will be the first of the Andretti Global teams to take on the new branding as the reigning Drivers’ World Championship team kicks off Season 10 with testing in October.
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