Srx and Purdue University Announce Partnership

Named one of the World’s Most Innovative organizations by Fast Company and a national leader in creating tomorrow’s STEM leaders in disciplines such as AI and motorsports engineering, Purdue University is announcing a full-season partnership with the Superstar Racing Experience (SRX) to introduce its new urban campus in Indianapolis.  


Coming off the approval to dissolve IUPUI and launch Purdue University in Indianapolis in 2024, with multiple locations throughout the city and degrees from Purdue University West Lafayette, the iconic Boilermaker gold and black will adorn the race car shared by Helio Castroneves and Tony Kanaan, racing legends and fan favorites throughout the state of Indiana and beyond. 


Purdue has helped launch racing careers for many of its students and graduates with its unique motorsports engineering program. Created in 2008, it is the only accredited undergraduate program in the U.S. and one of three in the world that awards degrees with a concentration in motorsports. Purdue’s motorsports history also extends across its West Lafayette campus, where College of Engineering graduates Matt Kuebel and Mike Koenigs became Indianapolis 500 champions this past May as race engineers for Josef Newgarden and Team Penske, while fellow alumna and Chip Ganassi Racing engineer Angela Ashmore made history as the first female crew member to win the 500 in 2022 with Marcus Ericsson. 


Castroneves and Kanaan are no strangers to Indianapolis as both IndyCar legends rank among the top five leaders in most laps completed in the Indianapolis 500’s 107-year history. Each has found glory at the Indianapolis Motor Speedway, with Castroneves winning “The Greatest Spectacle in Racing” a record-tying four times (2001, 2002, 2009, 2021) and Kanaan capturing an elusive Indianapolis 500 crown during his memorable win in 2013.  


“I am very excited to be back at SRX and having Purdue University in Indianapolis on the car and sharing it with my brother T.K. is just perfect,” said Castroneves.  


“This is my third year in SRX and I couldn’t be more excited to share the car with my brother Helio and now being sponsored by Purdue University in Indianapolis,” Kanaan said. “As an Indy resident, it’s a big deal. Purdue has long been a part of the Indianapolis 500, so I’m looking forward to carrying their livery during the SRX season.” 


SRX CEO Don Hawk is excited to bring a new sponsor into the series and looks forward to the partnership with Purdue University in Indianapolis.  


“Having Helio and Tony share the same car for the entire season with a new sponsor in Purdue University in Indianapolis is a huge win for the sponsor, SRX, its fans and ESPN,” said Hawk. “This team of Helio, T.K. and Purdue will be a threat to win every week in SRX. Welcome to Purdue and welcome back Helio and T.K.” 


Purdue University has achieved excellence at scale, with agriculture, graduate engineering and invention counts all among the top four in the United States, and, across major American research universities, as No. 1 in undergrad STEM enrollment. Now, with ambitious plans for its new Indianapolis campus, Purdue University in Indianapolis will create new knowledge and establish a strong pipeline of Boilermaker talent to the capital city and beyond.  


Purdue’s deep ties to motorsports and commitment to expanding the university’s academic and research excellence with the launch of Purdue University in Indianapolis makes the SRX partnership with Indy icons Kanaan and Castroneves a natural fit.  


“Purdue University is about the persistent pursuit of innovation, and our new urban campus in Indianapolis is one of our next great examples,” said R. Ethan Braden, executive vice president and chief marketing and communications officer for Purdue University and Purdue Global. “We are thrilled to introduce Purdue University in Indianapolis to millions of viewers on ESPN by partnering with the SRX Series. And we couldn’t team up with better symbols of excellence and determination than Helio Castroneves and Tony Kanaan. Boilermakers worldwide will be cheering them on as they lead Purdue University’s charge on some of America’s most iconic racetracks and into Indianapolis.” 


Player Management International, and Doug Barnette, was the agency of record on the deal.