Sunday, Sep 24

“Fast and the Furious” Creator Announces New Project

Wednesday, Apr 12 392
 Feature, a next-generation entertainment studio and technology company, today announced it has selected leading blockchain protocol Polygon to power “Lollipop” - a first-of-its-kind racing franchise written and executive produced by David Ayer (The Fast and the Furious, Training Day) and Chris Long of Cedar Park Studios. Lollipop, a unique content experience created by Feature, will combine elements of episodic streaming, gaming, and professional sports, inviting audiences to actively participate in a narrative-driven racing circuit through tech-enabled gamification. 
“We’re incredibly excited to be partnering with Polygon Labs as we pioneer next-generation content experiences and bring the world’s first next-generation storytelling project to market with Lollipop,” says Feature’s Founder and CEO, Steven Ilous. “Polygon technology will play an integral component in seamlessly bringing the Lollipop experience to audiences across the globe.”
Feature, an emerging leader in the entertainment industry, leverages next-generation technology to usher in a new era of storytelling. The company believes in multi-dimensional content experiences centered around creators and their communities, engaging audiences in novel ways by integrating gamification, artificial intelligence, user-generated content, and ownership. The result radically transforms one-dimensional content into multi-layered, interactive experiences.
“Feature is spearheading the future of storytelling and utilizing Polygon blockchain technology to create a completely new type of media,” said Ryan Wyatt, President of Polygon Labs. “The project's achievements are truly pioneering and we are looking forward to helping to bring their vision to life.”
Feature recently partnered with Netflix to lead a future-forward campaign for Love Death + Robots that leveraged their technology. The studio is also behind the successful HUXLEY® project, a graphic novel franchise which includes a feature film to be produced by Ari Arad of Arad Productions (Uncharted, Borderlands, Iron Man). Feature partnered with award-winning Hollywood studio BRON Studios to produce Gossamer, featuring Forest Whittaker and Vera Farmiga. The company also licensed proprietary technology to Coinbase last year.
Feature is supported by Cedar Park Studios, an independent film studio founded by David Ayer and Chris Long. The duo will be spearheading the narrative portion of the Lollipop experience. Cedar Park is currently producing The Beekeeper starring Jason Statham, with Ayer directing and Long serving as a producer.
More information regarding Lollipop is available at For more information about Feature, please visit
Adam Sinclair

Adam has been a race fan since the first time he went through the tunnel under the Daytona International Speedway more than 30 years ago. He has had the privilege of traveling to races all across the state of Florida (as well as one race in Ohio), watching nearly everything with a motor compete for fame and glory, as well as participating in various racing schools to get the feel of what racecar drivers go through every week.  

Adam spent several years covering motorsports for, where he had the opportunity to see the racing world from behind the scenes as well as the grandstands. He invites everyone to follow him on Twitter, Facebook, and Google Plus, and looks forward to sharing his enthusiasm for all things racing with the readers of

Be sure to tune in for his sports talk program, Thursday Night Thunder, where he discusses the latest in motorsports news with drivers, crew members, and fans. The show takes place (almost) every Thursday at 8:00 pm EST on the Speedway Digest Radio Network. 

Contact Adam: Email  




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