With a decade of Formula One seasons under his belt and a highly anticipated career underway in the IndyCar Series, world-renowned driver Romain Grosjean is the latest major talent to sign with the global creator company, Jellysmack. Under the partnership, Jellysmack will use its proprietary AI technology to optimize, distribute and promote Grosjean’s video content across YouTube, Facebook, and Snapchat.
“I’m thrilled to partner with Jellysmack to bring my content to even more fans,” says Grosjean. “Not everyone has the ability to attend races in person and watching on TV just leaves them wanting more. Thanks to Jellysmack, fans will get a deeper look inside the world of racing and experience truly exhilarating content on whatever platform they enjoy most.”
The partnership, initiated by Jellysmack’s Head of Strategic Sports Partnerships, Pierre Moreau, is a part of Jellysmack’s recently launched ‘Marquee Program’ which enables high-profile public figures to transform their real-world celebrity status into robust digital content businesses.
“We couldn’t be more excited to be working with Romain as a Marquee partner,” says Maxime Horbez, Vice President of Sports at Jellysmack. “He was already doing well on his channels, but as an extreme competitor, he wanted to unlock his full potential. The Jellysmack team is honored and eager to help him build content that drives the most value and grows his connection to millions of more fans around the world.”
Grosjean joins UFC Heavyweight Champion Francis Ngannou as Jellysmack’s second Marquee Program partner. The company’s elite program can establish, expand, and monetize social channels for celebrity partners in record time with no out-of-pocket costs to the talent. The end result is a world-class social presence that increases global reach, generates substantial advertising revenue, and creates stronger engagement with fans across all social platforms.
“Romain Grosjean is a legend in the racing world. His relentless motivation, tenacious attitude, and undeniable talent translates into must-watch video content,” says Harry Levy, General Manager for EMEA at Jellysmack. “By putting Jellysmack’s unique technology and social expertise behind one of the best drivers in the world, our partnership will fuel his growth to become a frontrunner in the digital space, just as he’s done for himself on the racetrack.”
While Grosjean is most known for his impressive 180 Grand Prixes, ten podiums, and two career-best second-place finishes, many also recognize him as a valiant survivor. A horrific crash at the 2020 Bahrain Grand Prix left him trapped in his burning car for 30 seconds, nearly ending his life. Miraculously, Grosjean managed to free himself from the wreckage and survived—earning the nickname “The Phoenix.” While the crash left him with severe burns, his passion for the sport and determination to succeed wasn’t scarred. He ultimately left Formula One, but less than a year later, signed with Dale Coyne Racing in 2021 to continue his career racing in the NTT IndyCar Series. It was recently announced that he will be returning for the 2022 season with Andretti Autosport.
About Me: Adam has been a race fan since the first time he went through the tunnel under the Daytona International Speedway almost 30 years ago. He has had the privilege of travelling to races all across the state of Florida (as well as one race in Ohio), watching nearly everything with a motor compete for fame and glory, as well as participating in various racing schools to get the feel of what racecar drivers go through every week. Adam has spent the last three years covering motorsports for Examiner.com., where he had the opportunity to see the racing world from behind the scenes as well as the grandstands. He invites everyone to follow him on Twitter, Facebook, and Google Plus, and looks forward to sharing his enthusiasm for all things racing with the readers of SpeedwayDigest.com.Be sure to tune in for his weekly sports talk program, Thursday Night Thunder, where he discusses the latest in motorsports news with drivers, crew members, and fans. The show takes place every Thursday at 8:00 pm EST on the Speedway Digest Radio Network.
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