The Heart of Racing Sponsors Emirates Team New Zealand

Monday, Feb 15 1100

The Heart of Racing (THoR), an automotive racing programme that raises money for Starship Children’s Hospital, has just become sailing team Emirates Team New Zealand’s newest sponsor.

“We’re delighted to be supporting Emirates Team New Zealand in their defence of the America’s Cup,” said THoR team principal, Gabe Newell. “When we first got to know Emirates Team New Zealand, I was struck by the sophistication of their technology. Their research, design, and engineering would be perfectly at home in Silicon Valley or Formula 1.”

In addition to THoR’s sponsorship of Emirates Team New Zealand, they will match the $500,000 donation of Team Principal Matteo de Nora to the Motor Neurone Disease (MND) Association of New Zealand, the sail team’s charity of choice.

“The culture of the team really resonates with us,” said Teagan Klein, THoR’s programme manager. “Their focus on collaboration and innovation are the same core values that are essential to success in modern, technology-driven industries.”

“The sky-rocketing viewership of the America’s Cup shows how much Emirates Team New Zealand is changing the face of the series,” said Mr. Newell. “There is a growing potential for esports to broaden the base of high-tech sports like sailing. We hope to explore these opportunities with the team and, in turn, play a part in the coalition that will keep the team’s future within New Zealand.”

Working with the Starship Foundation, THoR will be bringing children who are patients of the hospital and their families out on the water to watch Emirates Team New Zealand practice and race.

Emirates Team New Zealand CEO Grant Dalton said, “As a team, and a country for that matter, we are incredibly lucky to have someone like Gabe involved with us. He is a technological visionary with unparalleled generosity illustrated by the work he does with The Heart of Racing, Starship, and now MND New Zealand.”

 

“We are a group of friends who were locked down in New Zealand at the start of the COVID-19 pandemic,” said Alex Riberas, driver for THoR in New Zealand. “Supporting the Starship Foundation and sponsoring Emirates Team New Zealand are ways we can show our appreciation to New Zealand for the hospitality we have received during our stay.”

THoR was started in Seattle, Washington, USA. The race team competes in the United States in the IMSA WeatherTech SportsCar Championship to support Seattle Children’s Hospital. In 2020, they began racing in New Zealand in the North and South Island Endurance Series to support the Starship Foundation.

To donate to The Heart of Racing, please go to www.theheartofracing.com and select either the Starship Foundation or Seattle Children’s Hospital.

To donate to MND New Zealand, please go to www.mnd.org.nz.

Adam Sinclair

Adam has been a race fan since the first time he went through the tunnel under the Daytona International Speedway almost 30 years ago. He has had the privilege of traveling to races all across the state of Florida (as well as one race in Ohio), watching nearly everything with a motor compete for fame and glory, as well as participating in various racing schools to get the feel of what racecar drivers go through every week.  

Adam spent several years covering motorsports for Examiner.com., where he had the opportunity to see the racing world from behind the scenes as well as the grandstands. He invites everyone to follow him on Twitter, Facebook, and Google Plus, and looks forward to sharing his enthusiasm for all things racing with the readers of SpeedwayDigest.com.

Be sure to tune in for his sports talk program, Thursday Night Thunder, where he discusses the latest in motorsports news with drivers, crew members, and fans. The show takes place (almost) every Thursday at 8:00 pm EST on the Speedway Digest Radio Network. 

Contact Adam: Email