Aaron’s Talladega Dream Weekend Winners To Be Presented With Custom Sam Bass Trophies

Aaron’s, Inc. (NYSE: AAN) will present one-of-a-kind, hand-painted Sam Bass trophies to the winners of the NASCAR Sprint Cup Series Aaron’s 499 and Nationwide Series Aaron’s 312 at Talladega Superspeedway May 5 and 6.

This will be the third time Aaron’s has contracted with renowned motorsports artist, Sam Bass of Concord, N.C., to design and produce a unique trophy that will be coveted by drivers and racing teams. Aaron’s and Bass together developed this year’s concept – the trophy will feature an image of the driver standing atop a custom painting of the winning car.

“Aaron’s Dream Weekend at Talladega features some of the most exciting, exceptional racing seen in the sport, and we wanted to create a trophy that exemplifies this unique event,” said Ken Butler, Chief Operating Officer of Aaron’s, Inc.  “Sam Bass consistently delivers original, matchless designs every driver dreams of putting in their trophy case, so he was the natural choice in designing this year’s trophy.”

Bass will begin his painting in Victory Lane at the close of the race and will be present with the winners when they receive their trophies. He will complete the process in his studio, then deliver and insert the painting into the trophy at the winning team’s shop.

“I am honored that Aaron’s has chosen me once again to design the winning trophies for such a prestigious event in the sport of racing,” said Bass, NASCAR’s first officially licensed artist. “This is truly an opportunity to combine my passion for both art and motorsports, and I’m especially looking forward to painting the winning moment live in Victory Lane.”

Past Aaron’s Dream Weekend at Talladega winners and recipients of Sam Bass trophies include Jimmie Johnson, Kevin Harvick, Brad Keselowski and Kyle Busch. Aaron’s 499 2010 winner Harvick said, “It’s always a great feeling to win a race and add the trophy to your collection, but to be presented with a special one-of-a-kind trophy always adds a little extra special meaning. Sam does an amazing job creating his designs, that it’s more of a piece of art than an actual trophy. To know you have a trophy of that caliber in your collection always makes it a little more special.”

Aarons PR