Heading Into Earth Day, NASCAR Releases ‘White Paper’ On Green

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NASCAR today issued a ‘White Paper’ detailing the various programs that have made NASCAR a leader in green initiatives across all sports. The data in “The Sports Leader in Sustainability”* illustrates the steps NASCAR has taken in educating fans, reducing the sport’s environmental impact, and validating green technologies – both on and off the track.

“This report brings to life some of the substantive examples of NASCAR’s commitment to green innovation and our role as a leader in sustainability,” said Dr. Michael Lynch, managing director of green innovation for NASCAR. “Even with the largest sustainability program in sports, NASCAR – along with our teams, tracks and Official Partners – continues to create innovative platforms to help reduce the environmental impact of our sport.”

This past weekend in Texas, NASCAR eclipsed the two-million mile mark running on Sunoco Green E15 since the seamless transition to the new fuel in February 2011. NASCAR Sprint Cup Series engines have been operating at an even greater level of efficiency due, in part, to NASCAR’s transition to electronic fuel injection this year.

NASCAR’s release of the ‘White Paper’ is timed to Sunday’s NASCAR Sprint Cup Series race in Kansas taking place on Earth Day.

NASCAR, Kansas Speedway and several of NASCAR’s Official Partners will be showcasing many of the environmental sustainability programs that take place each week at race tracks across the country – not just on Earth Day. Among those activities happening at Kansas include:

· NASCAR’s premier series entitlement sponsor, Sprint, will implement “Recycle for Victory” – a wireless recycling program that benefits charity;

· The backstretch of the track will be painted green thanks to NASCAR Official Partner American Ethanol;

· NASCAR Official Partners Coca-Cola and Coors Light will educate fans on the benefits of recycling and encouraging them to drop plastic bottles and aluminum cans in designated bins;

· A new 30-second television spot about the NASCAR Green platform will air during Sunday’s NASCAR on FOX national broadcast at 1 p.m.;

· The NASCAR Green logo will appear in the infield grass for the first time at a NASCAR Sprint Cup Series event;

· The pace car for the STP 400 is a Toyota Camry Hybrid and will carry the NASCAR Green logo on its trunk lid;

· NASCAR and Kansas Speedway will donate 10 trees to the Gov. Jay Nixon’s Governor’s Joplin Challenge for every green flag that is dropped over the weekend;

· Miss Sprint Cup will wear a green fire suit throughout the weekend in support of the environment;

· Every race vehicle on the track this weekend will run on Sunoco Green E15, further validating the environmentally responsible high-performance racing fuel.

* Click here to access report.

NASCAR PR

Speedway Digest Staff
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