GIECO, ISC Announce New Partnership
Talladega Superspeedway, Interational Speedway Corporation, and GIECO have announced a partnership with race entitlement and the spring event at Taladega.
The announcement was defined as a “major Talladega/ISC announcement”. GIECO and ISC have announced a multi-year partnership to sponsor the restart zone at all ISC tracks minus Auto Club Speedway.
GIECO will also continue to be the spring race entitlement sponsorship through 2019. GIECO will continue to have naming rights for the campgrounds at eight ISC tracks, including Talladega. The GIECO restart zone will debut at Talladega this weekend and be implemented at ISC tracks in 2017.
“We’re excited about extending our relationship with GIECO, one of the largest auto insurers in the U.S. This race, known for its thrilling on-track action at NASCAR’s most competitive track, will continue to provide an incredible platform for GIECO to engage with fans,” said Grant Lynch, Talladega Superspeedway Chairman.
GIECO has been in partnership with Talladega since 2014.
“At GIECO, we’re always looking for new ways to engage with sports fans. Having our branding in the Restart Zone is not only a GIECO first, but also a first for all of NASCAR. This expansion of out presence at the track underscores the success of our NASCAR partnership,” said Ted Ward, GIECO marketing vice president.
I am 19 years old from Atlanta, GA. I have been following motorsports since I was born. Motorsports has been "passed down" in my family. I am named after NASCAR Hall of Famer, William Caleb Yarborough, also known as Cale. Growing up in the southeast, racing was something that was a Sunday tradition after church. What an honor it is to share that passion with others.
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