Nathan's Famous is continuing its mission to surprise unsuspecting fans and perform random acts of kindness across the nation throughout 2016 as the brand celebrates its 100th anniversary. On Sunday, prior to the start of the race event in Brooklyn, Michigan, race fans and Belleville, Michigan couple Noel and Brandy Jones were recognized as one of Nathan's Famous "Ultimate Fans."
The Jones' recently posted on the Nathan's Famous Facebook page about their affinity for Nathan's Famous hot dogs. After a long day at work, for weekend fun and before races on Saturday and Sunday, the Jones' love to grill Nathan's Famous hot dogs.
The Jones' did not know that the simple act of posting about their love of Nathan's Famous would lead the legendary hot dog company to show just how much their loyalty is appreciated. Nathan's Famous invited them and their guests to enjoy the races in Michigan and to meet Richard Petty Motorsports driver, Aric Almirola.
The Jones' and their guests were given a VIP tour of the garage before meeting Almirola. Almirola took photos and signed autographs for the group. The surprises began when Almirola presented the Jones' with a $1,000 SpartanNash gift card towards the purchase of free groceries from Hillsdale Market House, courtesy of Nathan's Famous. Nathan's Famous also gifted the family apparel and finally, free Nathan's Famous hot dogs for one year.
"Our fans have proven to be extremely loyal and the Jones' have proven to be great supporters of Nathan's Famous," said Wayne Norbitz, executive board member and 26-year president of Nathan's Famous. "As we celebrate our 100th anniversary, we want to give back to our loyal fans. We're pleased to partner with SpartanNash's Hillsdale Market House to give the Jones' $1,000 in free groceries and free hot dogs for one year.
Sunday's activities were a part of Nathan's Famous' national "Ultimate Fan Nation" campaign. Over the course of the year, Nathan's Famous is reflecting on its history while engaging fans with new opportunities to enjoy the flavor they have come to love. Special offers will be available for fans via NathansFamous.com, and the company's Facebook and Twitter pages. Nathan's Famous will also feature members of its "Ultimate Fan Nation" on its social media channels.
Highlights of the Nathan's Famous 100th anniversary celebration included a special 5-Cent Hot Dog promotion over Memorial Day Weekend, the Nathan's Famous International Fourth of July Hot Dog-Eating Contest in Coney Island and a special event based in New York City in early September. Fans can now have their Ticket to Fun punched as part of an online, summer-rewards program featuring games, prizes and exclusive branded merchandise, by visiting NathansTicketToFun.com.
Smithfield Foods is the licensee of Nathan's Famous pre-packaged hot dogs.