That Guy Services and Felix Rosenqvist Partner for the 2024 Ntt Indycar Series Season

That Guy Services, a leading multi-family consulting and service company, is excited to announce its partnership with NTT INDYCAR SERIES driver, Felix Rosenqvist. 2024 marks the California-based company’s initial foray into motorsport.

Beginning at last weekend’s Firestone Grand Prix of St. Petersburg, the company’s name and famed blue thumb are prominently featured on Rosenqvist’s helmet and uniform.

The partnership got off to a fast start in St. Petersburg when Rosenqvist left the field an unprecedented half-second in arrears when he topped the speed chart in the season-opening practice session. A day later, the driver affectionately known as ‘FRO’ catapulted from 12th to first as the clock expired during the second round of qualifying, causing the crowd to erupt in cheers. Rosenqvist’s lap of 59.2706 seconds accounted for a new track record and landed him on the front row for Sunday’s 180-mile race.

Rosenqvist was ‘that guy’ in St. Petersburg, and That Guy Services looks to capitalize on the record-setting driver’s popularity and speed as the 2024 NTT INDYCAR season unfolds. A solution-driven company, That Guy Services plans to use Rosenqvist programmatically to garner brand awareness and engagement among the passionate INDYCAR fanbase.

“The entire team at That Guy is excited to partner with Felix for the 2024 INDYCAR season,” said Bryan Houtchens, president of That Guy Services. “We value partnerships that promote our clients and team members and believe our relationship with Felix will assist in elevating awareness of our results-oriented strategy and proven track record of success in front of the highly engaged INDYCAR fanbase. Felix’s passion for on-track success correlates well with our commitment to providing superior service for our clients who entrust us with their properties. We aim to solve problems as quickly as Felix turns laps on the track.” He continued, “We’re happy to sponsor a world-class driver in Felix and ride alongside an iconic brand in Caymus Vineyards on his helmet. We’re looking forward to many special moments this season.”

Rosenqvist is in his sixth season in the NTT INDYCAR SERIES and his first with Meyer Shank Racing. He looks forward to the opportunity to help That Guy Services build its brand in INDYCAR.

“I’m looking forward to having That Guy along for the ride this year, and I’m happy that our partnership got off to a strong start in St. Pete,” Rosenqvist said. “I enjoy introducing new partners to INDYCAR who see a real value in our sport. Being able to introduce the superior quality and service that That Guy Services provides is something all INDYCAR fans can benefit from. If St. Pete was a sign of things to come, we will have a great year introducing That Guy to many new faces.”

Felix Rosenqvist and Meyer Shank Racing will now head to the Coachella Valley in California for a unique, made-for-television racing exhibition that offers a $1 million prize to the winner.

The Thermal $1 Million Challenge is on Sunday, March 24th, and it will be televised live on NBC and Peacock beginning at 12:30 p.m. ET. The INDYCAR Radio Network will carry the live radio broadcast, along with SiriusXM INDYCAR Nation, channel 218.


Speedway Digest Staff
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