The zMAX CARS Tour West Pro Late Model Series is proud to announce a thrilling partnership with El Bandido Yankee Tequila, naming the esteemed tequila brand as the presenting sponsor for the 2024 season. The series will now be known as the “zMAX CARS Tour West Pro Late Model Series fueled by El Bandido Yankee Tequila.”
As the presenting sponsor, El Bandido Yankee Tequila brings its unwavering commitment to delivering an outrageously delicious, ultra-premium tequila experience to the forefront of the West Coast racing scene. The expansion of the zMAX CARS Tour to the West Coast in the form of the Pro Late Model Series West has generated significant excitement, and the partnership with El Bandido Yankee Tequila further elevates the prestige of this racing series.
“We are thrilled to welcome El Bandido Yankee Tequila as the presenting sponsor of the 2024 zMAX CARS Tour West Pro Late Model Series,” said Tim Huddleston of CARS Tour West. “This collaboration brings together the rich heritage of El Bandido’s tequila craftsmanship with the adrenaline-fueled excitement of grassroots racing on the West Coast.”
El Bandido Yankee Tequila’s commitment to quality and authenticity resonates with the values of the zMAX CARS Tour West Pro Late Model Series, making it a fitting presenting sponsor for the inaugural season.
“El Bandido Yankee Tequila Company looks forward to being a part of the inaugural year of the zMAX Cars Tour West Pro Late Model Series,” said Eric Lanz, CFO of El Bandido Yankee Tequila Company. “Whether it’s on dirt, asphalt, or water, our tequila brand is committed to all forms of motorsports, and we genuinely enjoy engaging with race fans across the country. The venue lineup for this series aligns extremely well with our growing footprint, and we look forward to converting more race fans into El Bandido Yankee Tequila enthusiasts. We anticipate a fantastic season with great competition and are confident that the racing product will be similar to our tequila—100% authentic and pure!”
The season kicks off on March 2nd at Kevin Harvick’s Kern Raceway with the inaugural race weekend. The zMAX CARS Tour West Pro Late Model Series fueled by El Bandido Yankee Tequila aims to be a pivotal platform in the racing careers of emerging talents on the West Coast.
CARS Tour PR
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