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FairlifeTeams Up With Brad Keselowski's Checkered Flag Foundation In The Better Half Dash

Tuesday, Sep 27 1823
For ten months a year, Brad Keselowski, Paige White and their daughter Scarlett travel the country as Keselowski pursues his second NASCAR Sprint Cup Series championship.  On Thursday, October 6th, it will not be Keselowski behind the wheel, but rather White as she competes in the 6th annual running of the Better Half Dash at Charlotte Motor Speedway.  The Better Half Dash, hosted by Motor Racing Outreach (MRO), has become a staple charity event in the days leading up to the NASCAR Sprint Cup Series Bank of America 500 (October 8th).  It is an opportunity for the women of NASCAR to suit up and compete in Bandolero race cars to support causes they are passionate about.  For White, this cause is Brad Keselowski's Checkered Flag Foundation (CFF).  Joining White and the CFF for the Better Half Dash will be health and wellness company fairlife©.

 On a mission to provide better nutrition for the world, fairlife delivers consumers the protein and calcium they are looking for in their busy lives through nutritious, great tasting milk products.  Keselowski and White have been fairlife fans for the past two years and the product is a fixture in their home and motor coach at NASCAR races.  Daughter Scarlett is the newest member of the fairlife fan club.

"fairlife has been a staple for all three of us, whether at home or on the road" said White.  "We're thrilled fairlife is supporting the Checkered Flag Foundation through the Better Half Dash. It should be a lot of fun as we work together on behalf of our veterans, first responders, and their families. With both Brad and my dad being racers, I am looking forward to taking my turn at the wheel!"

"We were introduced to Brad and Paige at the beginning of this year and learned of their personal story of how they discovered fairlife, how it's integrated into their on-the-go lifestyle, as well as their passion for helping others through the Checkered Flag Foundation," said fairlife Senior Manager of Partnerships, Greg Gerba. "Their authenticity for fairlife and passion for making our communities better resonates with us. Supporting Paige and the Foundation in the Better Half Dash is a great way to continue to introduce our company and family of products to a broader audience."

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