New trucks unveiled

Brad Keselowski is a NASCAR Sprint Cup Series champion, having won the title in 2012.

But Keselowski also is an owner in the NASCAR Camping World Truck Series, fielding Ford F-150s for Ryan Blaney and Tyler Reddick, and he was front and center Wednesday in the Daytona International Speedway Fan Zone during the unveiling of the series’ new body styles for 2014.

“I don’t think you can overstate the importance of moments like this for the Truck Series,” said Keselowski, as fans and media got an up-close look at the new Ford, Toyota Tundra and Chevrolet Silverado. “The Truck Series is a series that I’ve been a part of from the inception with my family starting in 1995 and owning a truck team.

“And as I got to grow up and watch them race, even make my own first NASCAR start in 2004, I’ve always had that love affair.”

Both Keselowski and NASCAR NCWTS managing director Chad Little underscored the importance of brand identity in NASCAR racing.

“The goal was to make these trucks more relevant to what the consumer sees on the street for both Ford, Chevrolet and Toyota, and I think we accomplished that,” Little said. “They’re great looking trucks.

“They tested here in January, and they performed well. The drivers have run them at some downforce tracks, and the feedback has been positive, so we’re really looking forward to seeing them on the track.”