Statistically Analyzing the Pocono 400
After hitting the high-banked Dover International Speedway, the NASCAR Sprint Cup Series has arrived to an unorthodox track. The Pocono Raceway, home of the “Tricky Triangle,” is hosting the 33rd annual Pocono 400, and the 73rd race in the track’s history.
In this weekend’s version of statistically analyzing the NASCAR Sprint Cup Series field, we will give you a look at a bit of history of the results which drivers have recorded.
-Jamie McMurray: After controversially having damage due to the concrete breaking apart at Dover, McMurray is looking to have a cleaner race this weekend at Pocono. Though McMurray has never finished better than ninth at Pocono, he has been consistently inside the top-20 at the two-mile triangle.
-Brad Keselowski: Keselowski is coming off of a runner-up finish at Dover, and is now eighth in the points standings. However, he is utilizing a chassis that has yet to run on the track. After winning at Pocono in 2011, it has been all or nothing for the Michigan native. He has two top-six finishes since then, but also has two finishes outside of the top-15.
-Austin Dillon: Dillon is the most experienced of rookie drivers at Pocono. He has a pair of top-10 finishes at Pocono in two Camping World Truck Series events, but did not lead a single lap in either of those races. After running inside of the top-10 at the season-opener in Daytona, he has yet to crack the top-10 since. However, he has nine top-20s since the Daytona 500 and is solidly 15th in points.
-Kevin Harvick: Harvick has never won at Pocono in 26 starts and has led just five laps after completing over 4,500 laps over the course of his career at Pocono. He was arguably the only driver that could contend with Jimmie Johnson for the win at Dover, but ended up having to make an unscheduled pit stop and was on a pit cycle which was different from the leaders. Harvick has nine top-10s at Pocono, but it is safe to say that he will be a contender this weekend.
-Kasey Kahne: Kahne has been underperforming this year compared to his teammates at Hendrick Motorsports. After winning at Pocono in August of last season, Kahne should feel fairly confident this weekend. The No. 5 team is utilizing the chassis which they used to finish third with at Kansas. Although he has been successful at Pocono in the past, Kahne has an average finish of 17th as he has been involved in multiple wrecks at the track.
-Michael Annett: Annett, like most of the rookie drivers, has never run a race at Pocono. Coming off of what would have been a solid run at Dover had he not experienced trouble to put him over20 laps down, Annett could have a decent race at Pocono.
-Marcos Ambrose: Ambrose compares Pocono to a road course since drivers have to attack each corner differently from one another. In a year where he has just two top-fives, each at short tracks, Ambrose needs a solid run at a larger track. He has six top-20 finishes at Pocono in 10 races, but also has two top-10s.
-Danica Patrick: This could be opportunity weekend for Patrick. However, she is using a car that has been nothing better than mediocre this weekend, and she struggled mightily at Pocono in 2013. If she could have a clean race, Patrick should be able to run inside of the top-25 this weekend.
-Denny Hamlin: Hamlin won his first pair of races in the NASCAR Sprint Cup Series at Pocono back in 2006. He has two more wins at Pocono, but has yet to win at Pocono since the track was resurfaced. Hamlin has led 11 of the 16 races he has started at Pocono, but did not lead a single lap in either event at Pocono in 2013. Besides winning at Talladega, he has been inconsistent this year, especially on the larger tracks.
-Casey Mears: Mears has had a solid year after Germain Racing created an alliance with Richard Childress Racing. Pocono has been one of his better tracks in the past, and finished inside of the top-25 in both races last year. Currently, he sits 24th in points with six top-15s after 13 races into the 2014 season.
-Tony Stewart: Stewart is coming off of his best race of the year at Dover. He ran inside the top-10 through all 400 miles, and was going to be a contender for the win had the caution not come out late in the race and he was able to save enough fuel. He won his first race as an owner-driver at Pocono in 2009, and has run very well since the repave. In 30 starts at Pocono, Stewart has 22 top-10s with an average finish of 11th.
-Clint Bowyer: Bowyer has been solid at Pocono in each of the last four races at the track. He has seven top-10s in 16 starts at Dover, but has not contended for a win at the track since 2010. Bowyer enters Pocono 17th in points, but is coming off of one of his better races this year at Dover.
-Greg Biffle: With speculation growing that he might stay at Roush-Fenway Racing, Biffle has finished outside of the top-15 in three straight races. With RFR’s inconsistency this year, Biffle needs a solid run. He finished runner-up during this race last year, but has been inconsistent at the larger tracks this season. With a win at Pocono in 2010, Biffle is looking to regain his momentum as he is now 16th in points.
-Ricky Stenhouse Jr.: Stenhouse Jr. struggled in both Pocono races in his rookie year – finishing 26th and 24th, respectively. He has dropped to 26th in points after eight finishes of 22nd or worse this season.
-Kyle Busch: Along with Hamlin, Busch has just been missing a little something on the larger tracks which has prevented him from going to victory lane. He has never won at Pocono, and it is one of his worst tracks with an average finish of 17.8 in 18 starts. Currently, Busch sits seventh in points, even after getting wrecked by Bowyer last weekend at Dover. He has seven top-10s at Pocono, and is looking for his third straight finish of eighth or better at the Tricky Triangle.
-Matt Kenseth: Kenseth has started off races slow this year, but begins to contend for the win after the halfway mark, just like his days at Roush-Fenway Racing. Coming off of back-to-back third-place finishes, Kenseth has momentum on his side. Pocono was one of the few tracks which Kenseth struggled at in 2013, and has done so for the majority of his career. In 28 races at Pocono, Kenseth has just 10 top-10s with a best finish of third in 2003 – his championship season.
-Joey Logano: With two wins this year, Logano can test out different setups as he is all but secure in the Chase for the Sprint Cup. He has led laps in all but three races this season, but has had three finishes of 32nd or worse. Logano edged out Mark Martin for the win at Pocono in 2012. Since then, he has raced solidly inside of the top-13 in each of the last three Pocono races. Currently, the Team Penske driver sits sixth in points and is looking to have the best season of his young career.
-Alex Bowman:Bowman has a pair of third place finishes at Pocono in two ARCA Series starts back in 2012. He struggled mightily at Dover – getting into the wall three times, and is looking to have a solid day.
-Jeff Gordon: Gordon lost the points lead to Kenseth after Dover, but has a win which should make him feel more secure entering the Chase for the Sprint Cup. The No. 24 car has been fast at each race this year, and he might just be able to capture another victory this weekend at Pocono. He is using the same chassis that he used to win at Kansas, and has had his fair share of success at the two-mile track. Gordon has six wins and 29 top-10s in 42 starts at Pocono, and if he leads 28 or more laps on Sunday, he will surpass the one thousand laps led mark at Pocono.
-Cole Whitt: After making the switch to BK Racing from Swan Racing, Whitt has run inside of the top-30 for the past four races. Though he has not run great, he has outrun his teammates and has shown improvement from the events he ran with Swan.
-Paul Menard: Menard has seven top-10 finishes already this year. He is using the chassis which he used at Darlington, and is looking to capture his second top-five of the season. Menard has two top-10 finishes at Pocono in 14 starts at the track, but finished 30th or worse in both Pocono races last year.
-Ryan Newman: Since making the move over to Richard Childress Racing, Newman has been running inside of the top-20 for the most part. However, he has not been contending for wins. That may change at Pocono as he participated in the test on May 27, and he is racing the car which he ran at Las Vegas and Texas. Newman has an average finish of 11.7 at Pocono in 24 starts, and is looking for his fourth straight top-six finish.
-Alex Kennedy: Kennedy is making his season debut for Circle Sport Racing in the No. 33 Chevrolet. He will also race the two road course events over the summer months. He made three starts for Humphrey-Smith Motorsports last year (including Pocono).
-David Ragan: Ragan and the entire Front Row Motorsports team have struggled getting adjusted to the new aero package this year. However, Ragan finished 21st in one of the two Pocono races last year, and is expected to run inside the top-30 if he does not experience any mechanical issues.
-Reed Sorenson: Soreneson’s best career finish at Pocono was 20th in 2009 with Richard Petty Motorsports. Coming off of one of his best races this year at Dover, Sorenson will welcome a new sponsor to the No. 36 Chevrolet this weekend with Theme Park Connection coming aboard for Tommy Baldwin Racing.
-David Gilliland: Gilliland has experienced trouble over the past four races, and is looking just to finish a race. His best Pocono finish with Front Row Motorsports was a 21st-place finish in 2012.
-Kurt Busch: Busch will be using a brand new chassis this weekend. After finishing 18th at Dover, Busch is 28th in points, but is rather secure in the top-30. However, he has just two top-10s this year, and has been extremely inconsistent. Busch has a pair of wins at Pocono in 25 starts, and also has 14 top-10s at the track including a third-place finish at Pocono in August last year.
-Kyle Larson: Larson has never raced at Pocono, so he will be doing the “double” by racing the ARCA Series event on Saturday. He has run well at the high speed tracks this year, and has finished inside of the top-20 all but two times this season.
-Aric Almirola: Almirola has consistently run around the top-20 at Pocono over the last three races. His No. 43 car has run inside of the top-13 over the past four races, and has momentum on his side.
-A.J. Allmendinger: The alliance with RCR has begun to pay dividends for JTG Daugherty Racing. He has three top-10s this year, but has struggled at Pocono as of late. Allmendinger’s average finish at Pocono in 12 starts is worse than 24th, and had a pair of 33rd-place finishes in both Pocono races last year.
-Jimmie Johnson: Coming off of back-to-back wins, Johnson is looking for his third win of 2014. After running very well at both races at Pocono last season, including a win in this event, Johnson is poised to return to victory lane once again. He has three career wins at Pocono with an average finish better than ninth in 24 starts.
-Justin Allgaier: Allgaier won at Pocono in the ARCA Series back in 2008, and has four top-10s in six prior Pocono starts. He is starting to pick up momentum with Steve Addington as he has five top-25 finishes this year.
-Brian Vickers: Vickers has been running well in his return to full-time racing in the NASCAR Sprint Cup Series. He has five top-10s this year, and currently sits 13th in points. This will be the first time Vickers will race at Pocono since 2011, but he completed the test in late May which should help him get readjusted to Pocono. In 14 prior starts at Pocono, Vickers’ best finish was second in 2008 with Red Bull Racing, and in 2005 with Hendrick Motorsports as it has been one of his better tracks. However, he has not raced on the new surface.
-Timmy Hill: Hill will be running the No. 66 Toyota at Pocono as Joe Nemechek will be racing at Texas in the NASCAR Camping World Truck Series.
-Martin Truex Jr.: Truex has five top-10s at Pocono in 16 starts, and nearly won at Pocono in 2012. This year, however, Truex has struggled with Furniture Row Racing. He had his best run of the year at Dover with a sixth-place finish, and is looking to take that momentum to Pocono.
-Dale Earnhardt Jr.: Earnhardt Jr. has six top-10s this year, and has run well at the larger tracks. His average finish this year is approximately 12th after 13 events, but is still looking for a win on a non-restrictor plate track. Earnhardt Jr. finished in the top-five in both Pocono races last year, and is utilizing the same chassis he raced with at the Auto Club Speedway earlier this year.
-Carl Edwards: Edwards has been inconsistent this year, but when he runs well – he races inside of the top-five. When he runs poorly – Edwards struggles to stay inside of the top-20. He’ll be racing with a new chassis this weekend, and is looking for his third win at Pocono in what will be his 19th start at the track. Edwards has eight top-10s at Pocono, and is looking to capture his first win since 2008 at Pocono.
43 cars are entered in the race, so no drivers will miss the event.
Lean, Mean and Green in the World of NASCAR - The Journey of Making NASCAR Sustainable
NASCAR Green has been capturing the attention of race fans for the past five years in hopes of making one of the top spectator sports in the world more sustainable. Well, it has done just that. 75 percent of NASCAR fans are aware of NASCAR Green and its initiatives to make not only the sport, but the world a better place.
Most fans have noticed a different look on the racecars for the past several race weekends - bright green colors on every single one of the NASCAR Sprint Cup Series, Nationwide Series and the Camping World Truck Series vehicles where the driver's names are located on the windshield. A rather different look, it provides fans a different perspective as to why NASCAR is attempting to truly get their fans involved more than any other sport.
"In addition to having the comprehensive set of initiatives that we have, the thing that really struck us in building this platform over the past five years is how incredible over fan impact numbers have been around the NASCAR Green platform,” NASCAR Green Vice President, Dr. Michael Lynch said in an exclusive interview with Speedway Digest on Friday afternoon. “We have numbers such as 75 percent of avid NASCAR fans are aware of NASCAR Green and know that the sport cares about the environment. That’s a very recent number for us. The fact that NASCAR fans are twice as likely as non-fans to keep their households ‘green,’ and we are always looking at ways to improve the environment whether that be from getting fans more active. That’s a 70 percent difference from four to four and a half years ago."
"It actually goes back to one of the hypotheses that we had at the beginning which is – a NASCAR Green platform across the entire stakeholdership of the league had the potential to have a unique impact because of the mental framework and mental model that fans bring to this sport that is actually different from fans of other major sports like Major League Baseball, or football, the NBA, hockey or Premier League Soccer or the World Cup. The thing is – a NASCAR fan is a fan of NASCAR. On average, fans have six favorite drivers that they follow. That being the case, tackling ‘green’ from an overall sport level and having an integrated level from all of our teams and venues and all of our partners as well from broadcasters to manufacturers, really gathers fans around ‘green’ in a way that no other sport has had the opportunity to do because we are different fans from baseball and basketball and hockey because the team has the passion and the focus. In our case, the league level platform has a unique opportunity literally because of the mental framework of fans in the first place."
What NASCAR has done is incredibly rare in the sports world. With such a large fan base, the sanctioning body has turned a sport that has the potential to harm the environment, and has now made it extremely 'green.' NASCAR launched the Race to Green program in 2013 with the hopes of growing their sustainability, and that they have done. Besides joining forces with race teams, NASCAR has encouraged their partners to participate in NASCAR's Green initiative. It is bringing Fortune 500 companies together more than any other sport, and are doing so for an outstanding cause.
Here are some examples of what NASCAR's partners are doing this month:
-Toyota will be pacing the Richmond Sprint Cup Race this month with a Camry Hybrid; Ford had a Ford Fusion Hybrid to pace the Sprint Cup race in Martinsville and a Fusion EcoBoost as backup pace car for the Martinsville race weekend.
-Coca-Cola Recycling will be activating recycling efforts in Texas, Darlington, and Richmond.
-Featherlite Trailers will plant 200 trees for every Featherlite Trailers NSCS driver win during the month of April
-Freightliner will plant 400 trees for every Freightliner NSCS driver win during the Race to Green platform
- 5.11 Tactical will be producing & providing 300 NASCAR Green patches for use on Officials Uniforms during the Green Platform window.
- 3M will be supporting the 2014 Tree Planting efforts.
There are endless amounts of projects going on thanks to NASCAR Green, but the impact is greater than one might believe.
"We categorized where our initiative would really make a difference,” said Lynch, who was previously a professor at Purdue University. “Then, we also realized where we could have the most impact is where we had the initiative to make a change of the environmental impact for the fans that can literally take these things home with them and get involved. We weighed in the initiatives of recycling at tracks, the camp grounds (which is very much like curb side recycling), our emissions reductions initiative, our bio-fuels in the racecars, the renewable energy across the sport and those were all a part of the initial phase. All of that sort of set a foundation to give us the opportunity to do some call-to-action work to have direct fan engagement and participate in the initiative with us by recycling at the track – putting the bottles and cans in the recycling bins. Last year was our first year of the Race to Green initiative where we started from Earth Hour in early March to Arbor Day at the end of April with Earth Day in there as well."
"Last year was the first time we made a call-to-action. With the Arbor Day Foundation, and multiple of our corporate partners, last year it was 19 (partners) and this year it is about 30, you can donate a dollar to plant a tree in an area of natural disaster that caused devastation in the U.S. We forest that area and also, when you plant a tree that lives its full life, it stores about a metric ton of CO₂ which is the amount generated by one of our Sprint Cup cars driving a 500-mile race. We issued that call-to-action last year, and the total from the tree planting was about 189 thousand, and we are replicating that this year with the Virginia Department of Forestry to place a lot of trees each year as well. Now, in later years, for our call-to-action, we will be adding in a contribution to the renewable energy in the U.S. Bringing household products and energy products in the sport will bring energy proficiency management. We will take steps over the next few years to engage fans on what they can do to reduce the amount of environmental impact that they can do in addition to driving a more fuel efficient vehicle that our manufacturers are producing."
However, NASCAR's off the track initiative is not the only thing they are doing to make the sport sustainable. Since the launch of NASCAR Green in 2008, the importance of this campaign has grown to unbelievable levels. The most abundant gains, however, have been on the race track.
NASCAR's Sunoco E15 fuel blend has been a leader for innovation. It has brought cleaner gasoline to the sport, and has also brought more partners into NASCAR than imaginable. Over the past several seasons, Kenny Wallace, Mike Bliss, Tayler Malsam, Jeff Burton and Austin Dillon have each been sponsored by American Ethanol and other 'green' friendly companies such as G-Oil or Family Farmers. This initiative has brought great partners to the sport, and what goes into NASCAR's new fuel combination might surprise you if you do not already know.
"It is actually pretty simple,” explained Dr. Lynch, who has been a large part in launching this oil, which is the world's most visible biofuels program. “It is Sunoco Green E15. It is 85 percent high octane unleaded gasoline from Sunoco. Then, it is 15 percent of American grown, American made ethanol produced here in the U.S. from corn grown here in the U.S. Ethanol, being a high-octane bio-fuel, actually increases the octane even further because ethanol has an average octane level of over 105 to 113 which is why we end up with higher horsepower in the cars with this high performance bio-fuel. There is actually a very simple formula to it. It is high-octane, high performance racing gas that Sunoco is creating (and they are truly the world experts at race fuel production), combined with 15 percent of American grown and made ethanol that Sunoco actually produces in their plant in upstate New York.”
But why is this fuel better than using regular racing gasoline? It is actually quite compelling.
"There are a few reasons. One is that by using 15 percent renewable fuel, you end up with a life cycle green house gas reduction of about 20 percent because the ethanol is produced in a state-of-the-art process. It is ‘greener’ from a green-house initiatives standpoint. Then, the performance benefit of it is literally eight to 12 horsepower as a result of having it. The reason of that is, based on a physics and performance standpoint, is that because ethanol’s octane creates a smoother blend which makes a clean burn. There is a lesser chance of irregularity of the pistons. What you get is – a very elegant, powerful motion in addition to lesser greenhouse gas emissions. You get sort of a maximum combo of a greener fuel. It is renewable, so you can grow the 15 percent out of the ground again. And you get added horsepower which translates to the performance of the cars which is something drivers have commented on since the beginning."
With an increase in horsepower has also caused controversy. So much controversy that NASCAR is planning on taking out approximately 75-100 horsepower over the next year or two to reduce speeds. However, Lynch said that a change in horsepower has little to no effect on the environment because of what the cars are producing is still the same.
A reason that this has occurred is because of the addition of Electronic Fuel Injection, otherwise known as EFI. Introduced during the 2011 Daytona 500, EFI has had a giant impact on the sport. Not only has it modernized the Sprint Cup Series, but it has increased the sustainability of the sport. However, it is still not present in the Nationwide Series, Camping World Truck Series or any of the developmental divisions. Instead, the lower tiers of NASCAR use carburetors. Part of the reason is because it will save the lower funded teams plenty of money, helping them survive in the sport.
"Fuel injection is one where, like a lot of new aspects of the racecars, because of the cost implications of launching something new and because of the consciousness that NASCAR has of the sport with, and on behalf of the teams in the Nationwide Series, Camping World Truck Series and the developmental series to cost effectively compete. We need to make sure these folks continue to make a profit in what they are doing. These are all family businesses and they are the life of the sport. When something new like Electronic Fuel Injection (EFI) comes in that has a cost component that needs to be managed and worked through with the learning curve over time, it is something that takes a lot to get started in the Cup Series."
"Then, as the learning curve is worked through and the cost is worked through, then it can be implemented into the other series and divisions. In this particular case, there was a bit of a timing issue as well because you might recall that EFI came in not long after we launched Sunoco Green E15 in the 2011 Daytona 500. EFI, when we talk about integrating to new partners, the complexity was being best handled at the Cup Series level from the start. A lot of what EFI is about is it automatically, with fine-penciled precision, dials in an air to fuel mixture that maximizes the efficiency of the engine. That is particularly important when you are dealing with a bio-fuel blend. If you get that air to fuel mixture right, and you get it adjusted to keep it optimized, then that explains why you get more horsepower from the biofuel blend and no hiccups with excellent results. Do they get that program to where it can be implemented in the Nationwide and Truck Series teams without negatively impacting them to make a living? That was really the logic that was going on there because everyone knew it was going to be something that would have technical bumps to go through, so start with the Cup Series teams was the thinking."
Another amazing innovation which NASCAR has created is the Air Titan. Everyone knows how dreary it can be to wait in the rain at a race track. After all, we all want to see a race - that's the whole point of going to the track. After the long, drawn out process of using the jet dryers, NASCAR Green has helped create the most state-of-the-art track drying process there is.
NASCAR is different from most other forms of motorsports since the cars do not race in the rain. Well, they do every now and then, but that is extremely rare and must be at a road course. The Air Titan has shaved more than enough time to get races in on the same day, saving fans another night at a hotel, or missing a day of work and/or school. However, there is a lot more that goes into the Air Titan than one can imagine.
"Well, you can imagine that anything where precision applies, a sheet of heated air, there are a bunch of different things that you can do with that – whether it is on the racing surface or otherwise. The focus of the R&D team and the focus on the rollout of it are to get the tracks dried faster and get back to racing sooner and get races in on the same day or evening. The fans in particular make a huge investment to come out to the track to see a race. If they don’t get to see a race that same day, that is a huge impact, and NASCAR knows that. The Air Titan, the original and 2.0 versions were designed to deliver to the families and fans that come to the track to maximize the opportunity to know that they are going to go to the track and know they are going to see that race. As you may imagine, when you are leaning in with mother nature like that, that is a tough challenge. That is where our team really focuses to define how to get the tracks dry as fast as possible and refining the implementation of this system of exactly how it is used and whatever fine tuning is needed to be done to any part of it. Anything that can be done to shave five to 10 percent off of the margin of the time is a huge impact for everybody. It requires the full focus of the team. The complications of the Air Titan right now are just not as important as making sure that the actual track drying process is completely optimized with every opportunity we use it to put the cars back on the track."
Wait, but there is a lot more. There are plenty of physics and mathematical equations which the NASCAR Research and Development team must conduct in order to truly define what is needed to dry a track as quickly as possible.
"It was along the lines of practicing the best products along with a lot of R&D development. It went all the way back to the concept of this team, before the version one came along, there was an enormous amount of conceptual work done to figure it out like ‘what is a track surface?’ And it actually is a very complex surface area at a microscopic level. How does water behave on the surface? It is really hard to understand this in terms of a physics and math standpoint. How does water evaporate exactly? How do you maximize the speed of having water evaporate? Because in the end, that’s what we are trying to do. You have a complex surface area. There are millions and billions of little craters in there where water can go, or little channels that they can go down. How do you tackle all of that with a machine that can be built cost effectively, that can be used straight forwardly to be transported to 38 locations a year, will have a reasonable amount of maintenance throughout the year and that will be as ‘green’ as possible," Lynch said as he elaborated on what the Air Titan does better than the jet dryers.
"You can imagine the white board sketching that goes on. Dozens of experts were tabbed with the enormous amount of prototypes that we were testing. The versions of the development of the one we are using now made us have to go back to the beginning and ask – ‘what is the track surface? How does water behave on it? How can you tackle it?’ Then, in order to get to that point, we had to create a machine to spread water out as much as possible to let it evaporate as quickly as possible into the air. What are the ways that you can speed that up and have that optimized to run an entire solution package? It is the same kind of logic that goes into building any kind of system. 3M engineers will give you the same way that they develop products for 3M that are very much the same type of any complex equipment that any complex solution company makes something work. Getting from here to Mars creates some of the renewable energy that uses amazingly complex systems. A lot of those engineers would walk you through the same process that I just walked through here that our R&D team goes through in Concord, NC."
While NASCAR is seemingly happy with the development of the Air Titan 2.0, there is plenty more that they want to do in the future. Anything and everything that can make the Air Titan cleaner and faster is on the table. Obviously, it will not always work just like what happened at Texas, but it certainly increases the chance of getting a race in on the same day if there is inclement weather in the area.
The greatest part of this initiative is how hard everyone is working to get the job done. It does not matter if companies are competing against each other in the marketplace - they just want the world to be a better place.
“Sprint consistently is encouraging fans to recycle their used phones with recycling at the tracks. I know Mike touched on Coca-Cola recycling. Safety-Kleen recycles all of the race used oil. We have a lot of partners consistently working each race weekend with the sport," added Brad Klein, Manager of Business Communications for NASCAR.
So, how can fans help out? Well, it is quite simple. Participate at the track and at home. NASCAR Green has plenty to look forward to in the future, and you will certainly see that as time rolls on. For now, however, show support of NASCAR's partners such as Safety-Kleen with their at-the-track oil recycling, Sprint's used phone recycling, track initiatives of planting trees, the work of Toyota to help show why hybrid cars are supportive of sustainability efforts and dozens of other activities and projects which NASCAR has started.