Michael Waltrip is known for his humorous character. However, he has notably taken his one-of-a-kind personality to help develop Michael Waltrip Racing from a marketing standpoint.
Over the past few years, MWR has teamed up with partners such as Five-Hour Energy, Aaron's and NAPA to create some interesting TV-spots. This year, with Brian Vickers driving the No. 55 Aaron's Dream Machine Toyota on a full-time basis, the organization is working with Aaron's on a brand new commercial.
Vickers is not known for his television skills like Waltrip. However, over the years, Vickers has done multiple commercials, albeit not as outstanding as Waltrip's which have gained notoriety amongst his peers.
This commercial features Vickers in a bathtub - yes a bathtub. Then Waltrip, his boss and two-time Daytona 500 champion, shoves his way through a crowd of teenage girls - showcasing his comical point-of-view. It might be far fetched, but what commercial with Waltrip has not been one that catches the eye of race fans? He even teamed up with Mark Martin over the past two years for some commercials with Aaron's.
The commercial is a part of Aaron's “Own the Life You Want” campaign. This campaign puts a greater emphasis on how “Aaron’s makes owning easy through lease ownership, so you can own the life you want.” Vickers earned his first top-five finish of the 2014 season at the Texas Motor Speedway this past weekend, and continues to improve in his return to full-time racing in the NASCAR Sprint Cup Series.
Roush Fenway Racing driver Ricky Stenhouse Jr. was awarded the Sunoco Rookie of the Year award for the 2013 season.
In his first full season in the NASCAR Sprint Cup Series, Stenhouse posted three top-10 finishes in the final 11 races of the season and finished third at Talladega Superspeedway in October. He also captured the Coors Light Pole Award at Atlanta Motor Speedway.
His finished out the season 19th in points with an average finish of 18.9.
His girlfriend, Stewart-Haas Racing's Danica Patrick, was also in contention for the award.
Patrick started off strong at the Daytona 500 in February. She became the first woman to win the pole and finished eighth, but fell short the remainder of the season.
But Stenhouse had two consecutive Nationwide Series titles before his first season in Cup. Patrick had one full Nationwide season and two part-time seasons.
Patrick, who ended the season 27th in the standings, said winning the award was a "long shot."
"That was going to be tough to compete with no matter who you are," Patrick said. "I struggled to compete for wins. It was going to be a huge accomplishment if I did it."
Miss Coors Light, Rachel Rupert, is the fan’s connection to the fastest driver every weekend during the NASCAR season and presenting a trophy is not all she does! Rachel’s weekend starts earlier than most, when she hits local markets to promote the Coors Light brand at restaurants, bars, and Walmarts.
From a young age Rachel Rupert has been a fan of sports, especially NASCAR, attending her first race at Bristol Motor Speedway. Being from the Volunteer State of Tennessee, Rupert has her own opinion of the news about Bristol Motor Speedway hosting a battle between the Volunteers and Virginia Tech Hookies football teams in 2016.
“I am so glad you are asking me about this! I am a diehard Tennessee fan and we have been begging for this for years,” Rupert said. “When they finally announced [the game] I was so excited! I can’t believe it. It is great for both schools to come together, since they have a lot of diehard fans!”
When asked if she was going to be at the game, Rachel said, “I will be there, I will have my Coors Light hat on and my Tennessee jersey on, can’t wait for it!” Rachel is not the only person to say that they will be there, and it is going to be interesting to see how the good folks at Bristol Motor Speedway pull off putting a football field inside the World’s Last Great Coliseum.
The role of Miss Coors Light is not about just “looking pretty,” it is about spreading the brand of NASCAR and Coors Light across the nation. “People say that all the time, all you have to do is stand there and take pictures, and it’s like no, it’s one part of the job,” Rachel said. “I am a face for Coors Light and a face for the sport. What comes with that is doing interviews. Anywhere you can get Coors Light, I am there.”
There are several steps to get the job position of Miss Coors Light, and it is just like any other job application process. “I was with an agency that was looking for someone that knew about the sport, and could go to the races, and said, hey I can do that, and interviewed for the position,” Rachel said.
“They narrowed it down to a couple of girls, and everyone asks me if it was like a pageant and it was a real job interview in Chicago. After the interview was done they said they wanted me to do it. I have been Miss Coors Light for three years now; it’s the best job in the world. I love it,” Mississippi native, Rachel Rupert said.
Being the one to interview the pole winner each week, Miss Coors Light talks to a lot of drivers, but we wanted to know who the best driver in the garage to interview was. The answer may not surprise you.
“Carl Edwards hands down, he is great at interviews, he can talk for days, or can get in whatever he needs to say but can joke around – he’s a great guy,” Rachel Rupert said. If you have every watched how Edwards does his interviews, he really can say just about anything but at the same time make some sponsor plugs. There was one time he won and an interviewer asked him what he was going to do and Edwards said, “I am going to go home and relax and get a Subway sandwich.”
If you are at the track make sure to take part in Coors Light’s recycling program by visiting of their booths around the track and in the campgrounds. With so much waste at the races, Coors Light is trying to help cut down the waste and make the environment a little better – and you get rewarded too!
“A lot of people consuming beer and we need something for those guys to come to us and say hey we got these that need to be recycled,” Miss Coors Light, Rachel said. “We have a tent we set up, and we have a couple girls that run it. I make appearances there throughout the weekend.
“It is so important to recycle, especially at the track. If you come by we will give you a recycling bin that you can have at your tailgate and you bring it back and we take care of recycling it for you,” Rachel went on and said, “You could get a Coors Light flag, shirt, hat, or koozie.”
This weekend Rachel is already at the track and getting ready to hand out another Coors Light Pole award to today’s fastest qualifier at Martinsville Speedway. “Everyone should come out to Martinsville for qualifying because somewhere like Martinsville it is really important to start out front by getting the Coors Light Pole Award, and it is will help you have a better race,” Miss Coors Light, Rachel Rupert said.
You can stay up to speed and get inside behind the scenes access to all things Miss Coors Light by “liking” her Facebook page -> www.Facebook.com/MissCoorsLight.
CHARLOTTE NC (October 6, 2013) – It’s October and Garrett Marchant Racing is doing its part to spread the word on Breast Cancer awareness. Throughout October, Garrett Marchant and his team will implement pink wherever possible including Marchant’s No. 77 Lone Star Car Transportation Chevy, the team website, and social media networks.
The main focus of going pink will be on raising funds for Garrett Marchant’s Racing 2 Cure Program. Marchant is an ambassador for the non-profit that aims at providing funds for cancer research as well as helping the “human side of cancer.” Racing 2 Cure helps families pay for tutor and lawn services, transportation to appointments while living with cancer, and helps with some medical bills. Since joining the program in mid-2012 Garrett Marchant and his fans have been able to raise nearly $500, but Marchant wants to push that to over $1,000 this year.
“I would love for all of my fans to take a moment and go to my donation site (www.racing2cure.org/drivers/GarrettMarchant) and at least one dollar. If everyone that likes my Facebook page and follows me on Twitter donates $1 that would be over $10,000 raised for Racing 2 Cure!” up-and-coming NASCAR driver, Garrett Marchant said. “The pink car is our way of honoring those fighting, have won the fight, and those that we have lost in the fight against breast cancer.”
Fans can also purchase a Racing 2 Cure hat and for every hat purchased, when putting Garrett Marchant as the referral, $2 will be added to Marchant’s Racing 2 Cure account. The hats are distributed by Last Lap Marketing and can be purchased at their website www.LastLapMarketing.com/Racing-2-Cure-Store.html. In addition, all hats are embroidery locally in North Carolina and are helping keep more Americans employed.
For more on Garrett Marchant Racing please visit www.GarretMarchant.com, Facebook: facebook.com/garrettmarchantracing, PR Twitter: @GMR77PR, Garrett's Personal Twitter: @GMarchant77, YouTube: youtube.com/user/GarrettMarchantRacin, and on Instagram @GMarchant77.
After taking over for his father in 2003, CEO and Chairman of NASCAR Brian France, has had to endure multiple ups and downs during his reign as the sport’s top dog.
Named in Time Magazine as one of the "100 Most Influential of the Century" in 2006, France has seen NASCAR through an economic crisis, a shrink in attendance and TV viewership, and most recently, the biggest credibility crisis in the sports history.
September marks France’s 10 year anniversary as NASCAR’s CEO and through the last decade, he has made some major changes and additions within the sport. In 2004, France introduced the “Drive for Diversity” program. This program is geared towards bringing female and minority drivers and crewmen into NASCAR and helps them come up through the ranks. Some notable drivers who have been a part of the program have been Darrell Wallace Jr and Kyle Larson. NASCAR’s Drive for Diversity program is still growing today.
That year, France changed the way the Cup Series drivers would race for the Championship. Introduced before the 2004 season, the Chase was born. Although it has gone through multiple changes and redesigns, the idea of the Chase as always remained the same; the final 10 races in the season will determine the Championship winner. There have been many drivers who have benefited from the Chase format but the most notable has been five-time Champion, Jimmie Johnson.
In 2008, “NASCAR Green” is launched and quickly became one of the largest environmental awareness platforms in the country. Thanks to NASCAR’s Green initiative, this sport has become the largest recycler and leader in renewable energy. “NASCAR Green” continues to grow to this day.
France also made multiple changes to the racing and the tracks during his 10-year reign. From implementing safer barriers at all NASCAR tracks, to double-file restarts, to random drug testing after each race, France has helped make NASCAR what it is today.
One of France’s biggest accomplishments has to be the addition of the NASCAR Hall of Fame in Charlotte, North Carolina. In 2009, France helped announce the inaugural “Hall of Fame” inductees that included his grandfather Bill France Sr., his father Bill France Jr., Dale Earnhardt, Richard Petty and Junior Johnson. Since then, many notable names have been added each and every year.
Most recently, France has had to save NASCAR from its biggest credibility crisis in the sports history. France had to weigh through controversy and scandal after the final race before the Chase in Richmond, Virginia. For the first time in Chase history, one driver was kicked out and two more were added, bringing the total number of drivers in the Chase to 13.
In his 10 years as the CEO of NASCAR, Brian France has seen NASCAR through many ups and downs but one thing is for certain, he has definitely made some great changes to the sport that we love. France celebrated his 10-year anniversary on September 13th and will continue to see over NASCAR for years to come.