MENCS: Stewart-Haas Racing 2016 Review, 2017 Preview
The 2016 season began for Stewart-Haas Racing at the end of September in 2015. It was announced that driver and team owner Tony Stewart would be retiring at the end of the 2016 season after 18 years in NASCAR. It was also announced on that September day that Clint Bowyer would join HScott Motorsports in 2016 before replacing the retiring Stewart in 2017.
Stewart missed the first eight races of the 2016 season after suffering a lower back injury while riding sand dunes in January. Brian Vickers and Ty Dillon would fill in for Stewart while he nursed his injury. In his return at Richmond International Raceway, Stewart was able to finish in the 19th position. At Talladega Superspeedway, Stewart remained in the car until the first caution when Dillon would take over to help prevent anymore injury. This was the only time when Stewart did not finish a race. Stewart did not finish at Dover because of suspension damage. After terrible finishes at Charlotte and Pocono, Stewart began to heat up as the season went to the summer months. Over those summer months, Stewart was able to claim victory at Sonoma Raceway after a gutsy call by his crew chief, Mike Bugarwicz and a last lap pass in the final corner. This would end up being his final victory in the Sprint Cup Series. Stewart claimed seven top-15 finishes over the summer months with only one DNF at Talladega. However, Stewart began to cool off in mid-August. Stewart was able to make the Chase, but was eliminated in the first round. His only top-10 was a ninth place finish at Charlotte.
As the smoke settled on the career of Stewart as a NASCAR driver, Stewart had one of his better years after three dismal years. He was able to complete 7631 of the 7874 laps he ran in 2016. He was able to lead 36 laps over the season. He had five top-five’s, eight top-10’s, an average start of 24.8, an average finish of 18.3, and four DNF’s
For Kurt Busch, 2016 was a year of consistency. The season started off strong with a top-ten finish in the Daytona 500. Busch was also able to gain two poles at Atlanta and Las Vegas. He finished in the top-10 in the first four races, but that streak was broken at Fontana after a terrible weekend. Over the next eight weeks, he was able to finish in the top-10 in each race. His only win of 2016 came at Pocono Raceway in June without primary crew chief, Tony Gibson, on a race that was based on fuel strategy. He followed the win with two top-10 finishes. Over the next 10 weeks, Busch had good weeks and bad weeks and only suffered two DNF’s at Darlington and Bristol. When the Chase began, the consistency continued. The first two rounds were consistent for Busch with top-20 finishes in all six races. In the third round, consistency was thrown out the window with a 22nd place finish at Martinsville and a 20th place finish at Texas. Busch was able to rebound at Phoenix with a fifth place finish, but came up short to compete for a championship at Homestead-Miami Speedway.
Busch had 36 starts in 2016. He competed in 10348 of 10523 laps in the 2016 season. He was able to lead 238 laps in the season. He had nine top-five finishes, 21 top-10 finishes, an average start of 12.1, an average finish of 12.0, and two DNF’s on the season.
For Kevin Harvick, 2016 was another great year despite not racing for a championship. The season started out in the first five races with five top-five finished and a win at Phoenix International Raceway where he edged Carl Edwards by .008 seconds. His top-five streak broke at Martinsville with a 17th place finish, but he quickly rebounded for three-top-five finishes. Harvick won his first pole at Richmond and then three weeks later at Dover. After much speculation about Harvick leaving SHR after 2017, the rumors were put to rest when he signed a long term contract extension. The next four races saw Harvick finish in the top-five four times before a crash at Daytona resulted in a 39th place finish. He was able to rebound with a pole at Kentucky and four more top-five finishes before a crash at Watkins Glen. Despite that wreck, Harvick captured victory at Bristol Motor Speedway. Entering into the Chase, Harvick scored one more pole at Darlington and three more top-five finishes to become the regular season points leader. The opening round of the Chase saw Harvick have two bad finishes at Chicago and Dover, but his win at New Hampshire allowed for him to transfer into the next round. The second round kicked off with a 38th place finish at Charlotte, but a win at Kansas to move onto the third round. Harvick was consiststent in the third round, but a 20th place finish at Martinsville ruined his chances at a championship. Despite not being in the championship four, he scored the pole at Homestead and a third place finish to finish 2016.
Harvick competed in all 36 races. He competed in 10215 of 10523 laps in the season. He led 1384 laps throughout the season, and was the “regular” season point leader before the Chase began. He had 17 top-five’s, 27 top-10’s, an average start of 11.7, an average finish of 9.9, and only four DNF’s.
2016 was another lackluster season for Danica Patrick. The season started with a 35th place finish in the Daytona 500 with a crash. Patrick’s best finish of 2016 came in October at Charlotte Motor Speedway with a finish in the 11th position. Her worst finish was 38th at Fontana when she was caught up in an accident on the speedway. She ended up finishing 24th in the final points standings.
Patrick competed in all 36 races. She competed in 10326 of 10523 laps in 2016. She only led 30 laps throughout the season. She had zero top-five’s, zero top-10’s , an average start of 25.1, an average finish of 22.0, and three DNF’s
Despite not contending for a championship, the 2016 was a year of transition for the Stewart-Haas organization. 2017 will be an interesting year for the organization with the transition to Ford and the addition of a NASCAR Xfinity Series program. It will also be interesting to see how Bowyer does in his first season with the organization. For Patrick, 2017 is a crucial year for her in NASCAR. Harvick and Busch should come back even stronger in 2017The 2016 season began for Stewart-Haas Racing at the end of September in 2015. It was announced that driver and team owner Tony Stewart would be retiring at the end of the 2016 season after 18 years in NASCAR. It was also announced on that September day that Clint Bowyer would join HScott Motorsports in 2016 before replacing the retiring Stewart in 2017.
Stewart missed the first eight races of the 2016 season after suffering a lower back injury while riding sand dunes in January. Brian Vickers and Ty Dillon would fill in for Stewart while he nursed his injury. In his return at Richmond International Raceway, Stewart was able to finish in the 19th position. At Talladega Superspeedway, Stewart remained in the car until the first caution when Dillon would take over to help prevent anymore injury. This was the only time when Stewart did not finish a race. Stewart did not finish at Dover because of suspension damage. After terrible finishes at Charlotte and Pocono, Stewart began to heat up as the season went to the summer months. Over those summer months, Stewart was able to claim victory at Sonoma Raceway after a gutsy call by his crew chief, Mike Bugarwicz and a last lap pass in the final corner. This would end up being his final victory in the Sprint Cup Series. Stewart claimed seven top-15 finishes over the summer months with only one DNF at Talladega. However, Stewart began to cool off in mid-August. Stewart was able to make the Chase, but was eliminated in the first round. His only top-10 was a ninth place finish at Charlotte.
As the smoke settled on the career of Stewart as a NASCAR driver, Stewart had one of his better years after three dismal years. He was able to complete 7631 of the 7874 laps he ran in 2016. He was able to lead 36 laps over the season. He had five top-five’s, eight top-10’s, an average start of 24.8, an average finish of 18.3, and four DNF’s
For Kurt Busch, 2016 was a year of consistency. The season started off strong with a top-ten finish in the Daytona 500. Busch was also able to gain two poles at Atlanta and Las Vegas. He finished in the top-10 in the first four races, but that streak was broken at Fontana after a terrible weekend. Over the next eight weeks, he was able to finish in the top-10 in each race. His only win of 2016 came at Pocono Raceway in June without primary crew chief, Tony Gibson, on a race that was based on fuel strategy. He followed the win with two top-10 finishes. Over the next 10 weeks, Busch had good weeks and bad weeks and only suffered two DNF’s at Darlington and Bristol. When the Chase began, the consistency continued. The first two rounds were consistent for Busch with top-20 finishes in all six races. In the third round, consistency was thrown out the window with a 22nd place finish at Martinsville and a 20th place finish at Texas. Busch was able to rebound at Phoenix with a fifth place finish, but came up short to compete for a championship at Homestead-Miami Speedway.
Busch had 36 starts in 2016. He competed in 10348 of 10523 laps in the 2016 season. He was able to lead 238 laps in the season. He had nine top-five finishes, 21 top-10 finishes, an average start of 12.1, an average finish of 12.0, and two DNF’s on the season.
For Kevin Harvick, 2016 was another great year despite not racing for a championship. The season started out in the first five races with five top-five finished and a win at Phoenix International Raceway where he edged Carl Edwards by .008 seconds. His top-five streak broke at Martinsville with a 17th place finish, but he quickly rebounded for three-top-five finishes. Harvick won his first pole at Richmond and then three weeks later at Dover. After much speculation about Harvick leaving SHR after 2017, the rumors were put to rest when he signed a long term contract extension. The next four races saw Harvick finish in the top-five four times before a crash at Daytona resulted in a 39th place finish. He was able to rebound with a pole at Kentucky and four more top-five finishes before a crash at Watkins Glen. Despite that wreck, Harvick captured victory at Bristol Motor Speedway. Entering into the Chase, Harvick scored one more pole at Darlington and three more top-five finishes to become the regular season points leader. The opening round of the Chase saw Harvick have two bad finishes at Chicago and Dover, but his win at New Hampshire allowed for him to transfer into the next round. The second round kicked off with a 38th place finish at Charlotte, but a win at Kansas to move onto the third round. Harvick was consiststent in the third round, but a 20th place finish at Martinsville ruined his chances at a championship. Despite not being in the championship four, he scored the pole at Homestead and a third place finish to finish 2016.
Harvick competed in all 36 races. He competed in 10215 of 10523 laps in the season. He led 1384 laps throughout the season, and was the “regular” season point leader before the Chase began. He had 17 top-five’s, 27 top-10’s, an average start of 11.7, an average finish of 9.9, and only four DNF’s
2016 was another lackluster season for Danica Patrick. The season started with a 35th place finish in the Daytona 500 with a crash. Patrick’s best finish of 2016 came in October at Charlotte Motor Speedway with a finish in the 11th position. Her worst finish was 38th at Fontana when she was caught up in an accident on the speedway. She ended up finishing 24th in the final points standings.
Patrick competed in all 36 races. She competed in 10326 of 10523 laps in 2016. She only led 30 laps throughout the season. She had zero top-five’s, zero top-10’s , an average start of 25.1, an average finish of 22.0, and three DNF’s
Despite not contending for a championship, the 2016 was a year of transition for the Stewart-Haas organization. 2017 will be an interesting year for the organization with the transition to Ford and the addition of a NASCAR Xfinity Series program. It will also be interesting to see how Bowyer does in his first season with the organization. For Patrick, 2017 is a crucial year for her in NASCAR. Harvick and Busch should come back even stronger in 2017
Stewart-Haas Struggles at Martinsville
MARTINSVILLE, Va— The weekend started out strong for Stewart-Haas Racing, but when it was time to race, that magic wore off. All four Stewart-Haas cars ended up multiple laps down.
In the first practice session of the weekend, Tony Stewart was 21st, Danica Patrick was fifth, Kevin Harvick was 19th, and Kurt Busch was 11th. In the second practice on Saturday morning, Stewart was ninth, Busch was 12th, Harvick was 13th, and Patrick was 14th. In the final practice session, Stewart was second, Harvick was 10th, Busch was 12th, and Patrick was 21st.
However, when the green flag fell, the struggles came with the Stewart-Haas cars.
Stewart-Haas had no cars in the top-20 by the time of race end. Harvick was the highest finisher of the SHR cars finishing in 20th, Busch was the second highest finisher at 22nd, Patrick was in the 24th position, and Stewart finished in the 26th position.
“We missed it. I don’t know where, how, why, we missed it. Even SHR (Stewart-Haas Racing) as a group we didn’t perform well. That was not the day we needed. Sorry to State Water Heaters, their only race of the year and we didn’t perform well for them. We just missed it,” said Busch post-race.
"We were slow all weekend. We could just never get the handle on it,” said Harvick about the issues of the day.
Harvick Edges Bowman For First Pole
Kevin Harvick has clinched the pole in Saturday night’s Bank of America 500 at Charlotte Motor Speedway. This is Harvick’s first pole of 2016. His last pole came at Phoenix in March of 2015.
“This has just been a fun car to drive today. Hopefully, we can get it dialed in for race trim. We struggled when we first rolled off the truck in race trim and we just got it better and better and better. We applied all that stuff to qualifying so hopefully we’ll what we learned in qualifying we can apply to the race trim stuff and go from there,” said Harvick about his car today.
As the first round of qualifying went green, numerous cars were caught in the inspection. However, Harvick was the fastest in the first round at a speed of 194.756 mph. AJ Allmendinger was second at a speed of 194.252 mph, Alex Bowman was third at a speed of 194.140 mph, Ricky Stenhouse Jr. was fourth at a speed of 193.840 mph, and Denny Hamlin rounded out the top-five at 193.833 mph. Within the last 30 seconds of round one, Matt DiBenedetto was able to bump Kyle Larson out of the 24th position to transfer. All drivers made time on the track. All 12 drivers remaining in the Chase for the Sprint Cup advanced into the second round. Notable drivers who did not advance include Larson who qualified 25th, Trevor Bayne who qualified 27th, and Clint Bowyer who qualified 31st.
The second round of qualifying saw Bowman at the top of the board with a speed of 196.200 mph. Harvick was second at 195.494 mph, Chase Elliott was third at 195.228 mph, Kasey Kahne was fourth at 195.087 mph, and Martin Truex Jr rounded out the top five at 194.925 mph. Chase drivers who did not advance to the final round include Matt Kenseth who will start 17th, Austin Dillon who will start 19th, and Brad Keselowski who will start 20th.
The third round of qualifying saw Tony Stewart and Kyle Busch run the same speed at 195.228 mph. Harvick will start on the pole. Bowman will start second at a speed of 196.029 mph, Elliott will start third with a speed of 195.759 mph, Ky. Busch will start fourth, and Stewart will round out the top-five. Jimmie Johnson was the lowest qualifying chaser in this round. He qualified 11th at a speed of 192.630 mph.
Next up for the NASCAR Sprint Cup Series from Charlotte Motor Speedway will be two practice sessions at 3:30 p.m. and 6:30 p.m. EST on NBCSN.
Harvick Wins Rain-Delayed Bristol Night Race
Kevin Harvick holds off weather and Ricky Stenhouse Jr. to win the almost 24-hour long Bass Pro Shops NRA Night Race at Bristol Motor Speedway. Denny Hamlin, Austin Dillon, and Chris Buescher rounded out the top-five. Harvick started from 24th to win today’s race. This is Harvick’s 33rd victory in 561 NASCAR Sprint Cup Series started.
“We should have won a lot of race this year, and we’ve just had things not go our way, made mistakes, or whatever the case may be, but to get back in victory lane here at bristol feels really good. We’ve had some good cars here the last few years. And to have Busch Beers on the car, we’ve had some crap luck with these guys on the car. Just really happy for Busch Beers and Jimmie Johns, and really proud for all these guys on the 4 team,” said Kevin Harvick in post-race victory lane interview.
“Just frustrating. Starting sixth on that last restart with him (Harvick) starting on the front row was tough. We were going to have to get everything perfect. It took me a minute to get the top going, but I wanted to give up there, but I remembered we had Bryan Clauson’s tribute car here. The guys dug deep to make our Fastenal Ford a lot better. We really wanted to park in victory lane for his whole family, friends, and fans. We were just a little bit short. I thought we were matching lap times there at the end; I just needed a restart or to start a little bit closer. I am definitely happy with how the weekend ended,” said second place finisher, Stenhouse Jr. post race.
Despite the race was delayed due to lightening in the area, the race began shortly after 9:00 pm eastern on Saturday night. Drivers were debating on whether to run high or on the bottom, but the lower groove prevailed at the beginning of the race. After getting the race underway for 31 laps, rain returned to the Bristol area bringing out the caution and ultimately the red flag. As the track dried, the engines refired shortly after 10:40 pm eastern. The red flag was displayed for 1 hour 24 minute and 4 seconds. While the cars were on the track and the jet dryers were finishing up drying pit road, the rain returned on lap 47. The race was postponed shortly after 11:20 pm eastern, and was scheduled to begin at 1 pm on Sunday. However, when 1 pm came on Sunday, rain was still a factor, delaying the even more. The red flag was lifted shortly after 4:30PM (EST). Green flag racing resumed on lap 58. When the race resumed, drivers were on the high and low lines trying to gain positions. The first half of the race was a dominating performance and a blistering pace set Kyle Busch, who lead 184 of 250 laps in the opening portion of the race.
Just as the race crept past halfway, the caution flew for debris. Busch continued his early dominance from the first half of the race into the second half. Tony Stewart, who had a terrible qualifying effort at Bristol, ended behind the wall to fix the tire vibration issues, but did return back on the speedway. The bottom and high line began to equalize in the second half of the race. Teams began to play cat and mouse on pit road in an effort to restart on the outside line. After dominating most of the are, Ky. Busch reported that the rear-end housing might be broken, but ended up crashing before heading to the garage. Unlike the first half of the race, cautions were breeding cautions. Weather brought out a caution on lap 433, but cars were brought onto pit road with 54 laps remaining as the red flag delayed. After a brief timeout the red flag was lifted after 6 minutes, 47 seconds. The end of the race went business as usual. The second half of the race was dominated and ultimately won by Harvick and the 4 team.
Overall, the 56th annual Bass Pro Shops NRA Night Race at Bristol Motor Speedway say 20 lead changes among 8 different drivers. Ky. Busch led 256 laps, the most laps led, before getting caught up in an accident. The caution flag flew nine times for a total of 106 laps. The red flag was displayed three times all for weather. The average speed of the race was 77.968 mph. The official time of race was 3 hours, 25 minutes, and 5 seconds. The margin of victory was 1.933 seconds.
Harvick continues his reign as the point leader. Brad Keselowski is 27 points behind, Kurt Busch is 70 points behind, Carl Edwards is 73 points back, and Joey Logano rounds out the top five behind 78 points.
The Chase for the Sprint Cup grid has shifted some after today’s race. Buescher has raced his way into the top-30 and points, shifting the grid to only four spots remaining in the next three races. Ryan Newman is currently in the 12th spot on the grid. Because of Beuscher’s run, Kyle Larson was bumped out of the Chase.
The next race for the NASCAR Sprint Cup Series will head to the Irish Hills of Michigan for the second time in 2016 for the Pure Michigan 400 at Michigan International Speedway. Alex Bowman will be in the no. 88 Hendrick Motorsports Chevy at Michigan if Dale Earnhardt Jr. is not medically cleared to race due to concussion-like symptoms. The Pure Michigan 400 will be on NBCSN and Motor Racing Network beginning at 2:00PM (EST).
Fanatics Celebrates One Year Anniversary with NASCAR
A new era of NASCAR merchandising began on July 31, 2015. One year later and Fanatics has taken the fans of NASCAR by storm, introducing never before seen products, ultimately becoming part of the racing experience.
For years, fans were accustomed to the driver souvenir haulers, located around each and every race track. Many fans were sad to see their favorite drivers stand go away, but in the process adapted to Fanatics.
Chris Williams, Vice President of Trackside for Motorsports Authentic was one of the people in charge of setting up Fanatics. He had a vision of what he wanted to see at the track, and thought that this was the way of the future.
Williams has worked around for the sport for the past 30 years, and much like Fanatics celebrating it’s one year anniversary at Pocono Raceway, so is he. He once worked for Dale Earnhardt, Sr. and then became the man in charge of the 30 plus souvenir haulers.
Much like the fans, getting used to the 1.5-acre tent that Fanatics is made up of has been a transition process for him over the season.
“Fanatics had a great vision of what they wanted to do with Trackside,” Williams said of the merchandise. “A lot of people don’t realize that we were digressing away from trailers because there were really only five guys that were making a profit and we were reducing trailers as they went. What was happening is we didn’t have a full assortment of drivers. We didn’t have any Truck drivers, hardly any XFINITY drivers at all and the lower tier drivers weren’t having any coverage at all from a Trackside standpoint.”
The support of the XFINITY Series drivers has said to gone up over 100 percent and the Truck Series over 150 percent, simply because prior to Fanatics, Motorsport Authentic didn’t carry much product for those two series.
Not only did the value of product increase, but so has the support from NASCAR. The way to purchase NASCAR merchandise at the race track is unlike any other sport. For that Fanatics and NASCAR have had a great relationship in year one.
“They [NASCAR] saw the numbers go down from the trailers and they knew they needed to keep the environment as part of the show,” Williams said of the support from NASCAR. “Shopping is a part of the excitement. We have the displays, interactions and hospitality, so they wanted something to be created that was going to be fan friendly. Going up to the trailers and waiting 40 minutes to be serviced was difficult.”
While shopping at Fanatics, fans will get in and out as quickly or as slowly as one wants. Each team has its own individual pod with hundreds of products for that organization. 15-time Most Popular Driver Dale Earnhardt, Jr. has five pods dedicated to him, which is upward of 100 feet of merchandising.
Over the past year brands such as Columbia, New Era and even Under Armor through Hendrick Motorsports have joined the sport. Fanatics is always trying to produce more and are hopeful that even more companies will join in the next calendar year.
Last weekend at Indianapolis was the last track that saw the new setup. Though the tent has been to every track, the company is not afraid to change.
“A year into this, we’ve gone to all the race tracks, we’ve changed them all a few times,
Williams said. “We’ve even changed in dimension a few times. We’ve changed even location from a couple of the historical places that we set with the trailers. But when they find us, the shopping has been very good. All of the transactions are doing extremely well, compared to last year. Though we might have seen a declining in some of the race attendance, our sales are pretty much flat or better, which tells us we are giving the right things to the fans.”
Going into the new process, Motorsports Authentic wasn’t sure how the process would go. Most of the people are the same from the trailers, but this is said to be a unique experience that sets NASCAR apart.
Many of the products, including die-cast cars, t-shirts and fans are all merchandise that fans can see up close and even feel. Before, fans had to ask to see the product after waiting in a long line just to be serviced.
For years, there were over 30 trailers touring the United States, going from track-to-track. Now, full-time employees are given days off in-between races, something that hasn’t been done before.
“Presentation wise, it looks very good and fans love the presentation part of it,” Williams said. “I think from an expectation standpoint everyone seems happy. I know from a process standpoint it’s really good.”
With 26 full-time employees, Fanatics goes into each region looking for help. The company hires over 100 people per region to help set up the process as well work at the track. Over the last 52 weeks, the company has hired 12 new people, but that doesn’t fill more than 60 cash registers.
“We do a deal online through our HR department, where they can go out and say that they would like to work in Fanatics,” Williams said. “We have a training deal that we do for different colleges that come out that’s kind of like an internship as well as a placement of positions. So far it’s turned out really well. Everyone that has come on board except for one is still here and they really like the job. They like being mobile and dealing with the consumer, they thrive on getting it done in a certain amount of timeframe because there is such a limited window.”
As year two is now in the making, Fanatics is trying to get bigger and better. With goals of expanding based on each race track, the company knows that there will be challenges.
Unlike other sports, the drivers are constantly changing colors due to sponsorship. It’s something that some fans enjoy and other fans despise, but it’s all part of the game.
“I think what we need to do is get a little bit thinner and deeper in product because we didn’t know what to expect,” Williams said of one of his main goals. “We probably enlarged our inventory 30 to 35 percent more than we ever had it. Our sport is a little different than any other sport, so we kind of learn through that.”
Income is based solely off the market. There will always be that die-hard fan that comes in at whatever track they go to, but the money varies by different markets.
It was announced earlier this week that Earnhardt was the top driver in merchandise sales. Six-time Sprint Cup champion Jimmie Johnson was second on the list. Defending Cup Series champion Kyle Busch was third in product sold, rookie Chase Elliott was fourth and Kevin Harvick rounded out the top five.
Since the beginning of the 2016 season at Daytona, Tony Stewart and Martin Truex, Jr. have seen their merchandise sales improve the most from last season.