NEW YORK – In the midst of New York City sat NASCAR Chairman and CEO Brian France, with his wife Amy. It might seem like unchartered territory for the boss of the largest form of motor sports in the United States, but his check book was wide open on Wednesday evening.
The couple was in attendance for the “Stand Up for Heroes” event at Madison Square Garden on Wednesday evening. MSG is just down the road from NASCAR’s New York City office, and is the home for the New York Knicks and Rangers. But on Wednesday evening – all eyes were on an auction to support injured service members, veterans and their families through the Bob Woodruff Foundation after 9/11.
France and his wife, along with another party, won a bid for a special auction that was held. Within the auction, items and experiences from Bruce Springsteen were sold. At the end of the night, the Frances spent a total of $300,000, which will go straight to the Stand Up for Heroes Fund.
In 2003, France took over as Chairman and CEO of NASCAR from his father, Bill France, Jr. Since then, he has implemented multiple changes that have helped NASCAR compete against the MLB, NBA and NFL. France is also responsible for the NASCAR Green program and has implemented the Chase for the Sprint Cup.