Big Red Partners with Tommy Baldwin Racing

Tommy Baldwin Racing is pleased to announce that Big Red, Inc. will partner with the team for five NASCAR Sprint Cup Series races in the 2011 season. Dave Blaney will pilot the No. 36 Big Red Chevrolet beginning at Infineon Raceway June 26. The No. 36 will also carry the Big Red colors at Kentucky Speedway, Indianapolis Motor Speedway, Chicagoland Speedway and Texas Motor Speedway.

Big Red, with its distinctive flavor and widespread distribution in 44 states, was one of the nation’s

fastest growing soft drink brands in 2010. Big Red and its subsidiaries have held key

sponsorships in many professional sports, including the PGA, LPGA, MLS, NBA, NFL and MLB,

and actively participate in various youth development grassroots sports programs such as

cycling, soccer and baseball.

Big Red, Inc. subsidiary ALL SPORT Body Quencher was the primary sponsor of the No. 36

Chevrolet at Martinsville Speedway and an associate sponsor at Talladega Superspeedway this


"We are thrilled to add to our involvement in the NASCAR Sprint Cup Series," said Gary Smith,

CEO of Big Red, Inc. "I've known Tommy for a long time and have tremendous respect for him

and his program. Big Red and ALL SPORT have been key partners in many racing sponsorships

in the past. Our consumers love the thrill of racing and appreciate our support of motorsports."

"We are very excited to work with Big Red this season," said TBR owner Tommy Baldwin. "We

have worked very hard to build a successful race team. To have companies like Big Red support

us is a privilege."

Tommy Baldwin Racing PR