Arko Customhas signed on as associate sponsor for Tommy Baldwin Racing's NASCAR Sprint Cup No. 36 Golden Corral Chevrolet, driven by JJ Yeley during Daytona 500 Speedweeks. Arko Custom, a large format digital print and media provider based in Atlanta, GA, will begin its co-sponsorship during Thursday's Budweiser Duel, the pair of 150-mile qualifying races that will set the starting order for the Feb. 24 Daytona 500, otherwise known as The Great American Race. Though heavily involved in motorsports and sports marketing, this will be the first sponsorship endeavor for Arko Custom and its parent company, Graphics Central Inc., also based in Atlanta.
"Arko Custom joins Golden Corral and our other great sponsors as we work towards a great Speedweeks for the No. 36, hopefully culminating in a big finish for JJ and all of us at Tommy Baldwin Racing in Sunday's Daytona 500," said Tommy Baldwin Jr., owner, Tommy Baldwin Racing.
Tommy Baldwin Racing is coming off its best year in 2012, highlighted by leading three laps in last year's Daytona 500 along with a third-place finish by the No. 36 Golden Corral Chevrolet at Talladega in October. Veteran driver JJ Yeley takes over the No. 36 in 2013, with Dave Blaney taking over the new No.7 team for Tommy Baldwin Racing. Yeley has been competing in NASCAR Sprint Cup since 2004 and has seven top ten finishes and one pole in his career driving for Joe Gibbs Racing, Hall of Fame Racing and Robinson-Blakeney Racing.
"Tommy Baldwin's 36 team is poised to take advantage of the momentum from a solid 2012 with a new driver that has raced for and against the best that NASCAR has to offer," said Tyler Alexander, founder and president of Arko Custom.
The first 150 mile race of the Budweiser Duel begins at 2 PM ET on Thursday, Feb. 21, with JJ Yeley running in Duel 2 starting at 4 PM at Daytona International Speedway. The front-row qualifiers and the highest 15 finishers in each Duel will earn a spot in the Daytona 500, scheduled for Sunday, Feb. 24 at 1:00 PM ET. The Duel will be televised by SPEED TV and the Daytona 500 on FOX.