To celebrate the beginning of Hispanic Heritage Month, Minute Maid Aguas Frescas and NASCAR driver Daniel Suárez have revealed a new, colorful and vibrant paint scheme for his No. 99 car, set to appear and race next month at the Bank of America Roval 400, taking place October 8 in Charlotte, NC.
Formally unveiled by Suárez yesterday at Coca-Cola’s Atlanta headquarters as part of the Company’s Hispanic Heritage Month celebration, the new design features vibrant Minute Maid Aguas Frescas imagery reflective of its three distinctive flavors – Hibiscus, Mango and Strawberry – along with a fun twist on the brand’s playful, double-entendre tagline: “Refreshing AF.”
This is the second consecutive year Minute Maid Aguas Frescas has partnered with Suárez and his racing team, Trackhouse, to design a unique paint scheme to run during Hispanic Heritage Month. Suárez, a Mexican-born Coca-Cola Racing Family driver, became the first Mexican driver to win a NASCAR Cup Series race with his win at Sonoma in 2022. This paint scheme unveiling also comes on the heels of the 25-year milestone of The Coca-Cola Company’s involvement with NASCAR.
Coca-Cola’s partnership with Daniel Suárez provides an opportunity to recognize the historic accomplishments of a Hispanic driver in a predominately American sport. As the only Mexican driver in the NASCAR Cup Series, Suárez proudly displays his Mexican roots on his car each week and has helped attract a new demographic of fans to the sport. His fan club created in partnership with Coca-Cola and NASCAR, Daniel’s Amigos, has engaged Hispanic fans with the sport in an unprecedented way since its creation in 2019.
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