MoneyLion Inc. (“MoneyLion”) (NYSE: ML), a leader in financial technology powering the next generation of personalized products and content, announced today that it has teamed up with Bubba Wallace and his non-profit, The Live to Be Different Foundation, and 23XI Racing on a back-to-school initiative that includes a donation of backpacks and school supplies to the Boys & Girl Club of America in Statesville, North Carolina. In addition to the donation, MoneyLion will also be launching a back-to-school brand campaign between now and the end of September focused on helping teachers, parents, and students.
As of the 2022-2023 school year, teachers spent an average of $820.14 out of pocket for the cost of classroom supplies (source). With inflation also severely affecting the prices of back-to-school necessities, these costs are becoming harder for teachers to front each year. To help teachers cope with the ever-increasing costs and financial stress around the back-to-school season, MoneyLion’s Financial Freedom campaign will run from August through the end of September, which will be promoted across its content and social media channels for easy accessibility to back-to-school tips and tricks. MoneyLion can help teachers, parents, and students find the best deals, savings, and financial assistance to liberate their wallets and ensure their finances are in shape around back-to-school.
As part of the joint campaign, MoneyLion is contributing a monetary donation of $6k to the Boys & Girls Club located in Statesville, North Carolina in coordination with a school supply drop off led by The Live to Be Different Foundation and 23XI Racing, where Bubba Wallace made a special appearance. The event kicked off a week of NASCAR-related activity for MoneyLion, including an interactive, social media driven cash giveaway to one lucky fan as part of MoneyLion’s HotPass program. The activities will culminate in Wallace driving the No. 23 MoneyLion Toyota Camry TRD at the Indianapolis Road Course on August 13.
“It’s important these kids have everything they need to start the year off on the right foot,” Wallace said. “I commend MoneyLion for stepping up and making these school supplies one less thing families have to worry about as they prepare for the new school year. This partnership is a great example of the impact we can have away from the track by working together and epitomizes what Forward Together means to me, the Live to Be Different Foundation and our team.”
“We are excited to partner with Bubba Wallace and 23XI Racing in the back-to-school giveaway to help our teachers, students, and parents prepare for the upcoming school year,” said Cynthia Kleinbaum, Chief Marketing Officer of MoneyLion. “Purchasing school supplies can be a very difficult and stressful time and we want to serve as an ally for teachers, students, and parents nationwide in providing reprieve from out-of-pocket costs in order for them to afford all of the supplies needed.”
The back-to-school giveaway strengthens the partnership between 23XI fans, NASCAR fans and MoneyLion, further solidifying the company's commitment to connect with, engage, and motivate hard-working Americans to build their financial power. For more information please visit www.moneylion.com or read more on the MoneyLion blog here.
