Cox Automotive and Hendrick Motorsports extend partnership

Kelley Blue Book, a Cox Automotive company and your one-stop resource for researching new and used cars, has extended its sponsorship of Hendrick Motorsports and champion driver Chase Elliott with a two-year contract renewal.

In 2023 and 2024, Kelley Blue Book will be featured as a two-race primary sponsor and full-season associate sponsor of Elliott’s No. 9 NASCAR Cup Series team. The company’s association with Hendrick Motorsports began with a one-race primary sponsorship in 2014 and expanded to two races in 2016 when Kelley Blue Book joined Elliott for his rookie year.

This season, the 27-year-old Elliott will drive the No. 9 Kelley Blue Book Chevrolet Camaro ZL1 on March 12 at Phoenix Raceway and in the Cup Series playoff race at Texas Motor Speedway on Sept. 24.

“We were just getting started when we first teamed up with Chase Elliott back in 2016, and now Kelley Blue Book eagerly anticipates two more thrilling seasons in partnership with Hendrick Motorsports,” said Ken Kraft, chief marketing officer for Cox Automotive. “With Kelley Blue Book’s support, we hope Chase feels just as confident on the track as car shoppers feel off the track when using Kelley Blue Book to research new and used cars. Continuing to connect with fellow race fans this season via the Chase Elliott sponsorship is a natural extension for Kelley Blue Book, the one-stop resource for car shoppers.”

In 2020, Elliott became the third-youngest driver in history to win a Cup Series title. At NASCAR’s top level, the Dawsonville, Georgia, native already has won 18 points-paying races and was voted by fans as the sport’s Most Popular Driver five consecutive times (2018-2022). Last year, he secured a series-best five victories, won the regular season championship and made his seventh playoff appearance in as many full years on the circuit.

“Kelley Blue Book has been such a big part of my Cup Series career dating back to my very first season, and I’m proud of what we’ve been able to accomplish together so far,” Elliott said. “Not only have they been an outstanding partner for our No. 9 program, but for Mr. (Rick) Hendrick’s entire organization. I look forward to continuing to build our relationship and celebrating more victories with Kelley Blue Book in the years to come.”

In addition to individual consumers, Kelley Blue Book’s variety of products and services are available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Partners include Hendrick Automotive Group, which utilizes Kelley Blue Book in each of its 132 automotive retail franchises across the United States.

“We’re proud to continue our relationship with Kelley Blue Book,” said Rick Hendrick, owner of Hendrick Motorsports and chairman and CEO of Hendrick Automotive Group. “It’s been a tremendous collaboration across many levels, from winning races and championships on the track to working together to meet business objectives. In 2023, we look forward to celebrating our 10th season of partnership and continuing to raise the bar.”

Hendrick Motorsports PR