Wednesday, Feb 08

B’laster Expands to Nine-Race Primary Partnership with Live Fast Motorsports in 2023

 Live Fast Motorsports (LFM) and B’laster Holdings, LLC. announced today that B’laster will expand its 2023 partnership to Nine primary races – in addition to serving as the Official Performance Chemical of Live Fast Motorsports throughout the 2023 NASCAR Cup Series (NCS) season. 

B’laster will kick off its 2023 campaign aboard B.J. McLeod’s No. 78 Live Fast Motorsports Chevrolet Camaro at the spring NCS event at the Atlanta Motor Speedway before continuing at the Bristol Motor Speedway Dirt Race, the spring Talladega Superspeedway event, the Coke 600 at Charlotte Motor Speedway, the summer race at Atlanta Motor Speedway, Pocono Raceway, the Regular-Season Finale at the Daytona International Speedway, and the fall event at Texas Motor Speedway before concluding their 2023 season at the fall playoff race at Talladega.

Forming their roots in Cleveland, Ohio, the heart of the Rust Belt, B’laster has manufactured penetrants, lubricants, cleaners, solvents, rust removers, greases, and protectants for professionals and DIYers since 1957. Known for PB B’laster, the #1-selling penetrant, B’laster products are formulated to penetrate, lubricate, loosen, overcome, fix and conquer each job.

“We had a great first-year partnership with Team Live Fast,” said President & CEO, Randy Pindor. “We knew we wanted to expand and are stoked to announce nine races this season. We know Live Fast will give their all and we can’t wait to see BJ in a Camaro this year.”

“I’m thrilled to be partnering with B’laster for a second year,” said co-owner of Live Fast Motorsports, Matt Tifft. “Working with B’laster’s team as well as using their products has been incredible. We look forward to seeing this relationship grow throughout the next season and making the Rust Belt Warriors proud!”

Live Fast Motorsports and B’laster are thrilled to hit the track once again this race season and better serve their fans and clients through this continued partnership.

Tune in on March 19th to cheer on B.J. McLeod and his No. 78 B’laster Chevrolet Camaro at Atlanta Motor Speedway – airing live at 3 PM ET on FOX.

For more information about B’laster, please visit www.BlasterProducts.com

LFM PR

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